#SMWF – Social media and digital marketing event
#SMWF, is the leading social media & digital marketing event that connects marketers, digital brand managers, agencies and social tools and platforms. #SMWF has been the place for marketing professionals to share experiences and learn about best practice for the past 7 years.
In 2016 #SMWF is evolving, in recognition of the growing digital marketing content, under the new banner of #DMWF – Digital Marketing World Forum. www.digitalmarketing-conference.com
Social Media Marketing (#SMWF) will still be a central part of the content at #DMWF, running alongside other key themes including: Content Marketing, Customer Experience, Data Driven Marketing for Personalisation, Digital Commerce and Digital Marketing Technologies.
Social platforms have become an integrated part of everyday lives and brand marketing strategies. With the social landscape always changing keeping up with how best to utilise these platforms and communicate with audiences effectively is a continuous challenge.
Some of the hot topics we will be looking to cover in the #SMWF content stream at #DMW in 2016 include – influencer marketing, social media storytelling, reputation management, crisis management, marketing automation, social media listening, video and live streaming, social branding, social commerce and social customer service.
From the Blog
- The personalisation of air travel – customer...
(c)iStock.com/[Mutlu Kurtbas] Think for a minute about the last time you booked a flight. What factors impacted your decision? The chances are that cost came pretty high on the list. Over the last few years, air travel has entered into what feels like an almost supermarket style price war, […]
- New #SheInspiresMe campaign launch – how do...
(c)http://www.womenforwomen.org.uk/she-inspires-me In 2014 we tipped buckets of ice cold water over our heads, in 2015 we saved animals from extinction with an #EndangeredEmoji, and starting today, January 29 2016, Women for Women International are asking us to take to social media to […]
- Why The Customer Journey Is No Longer Linear And...
(c)iStock.com/[martinwimmer] In the new digital age, days of linear conversion paths and funnels are long gone – and brands need to stop seeing the path to conversion as a journey. By definition a journey is ‘the act of travelling from one place to another’, the implication […]
- Content marketing – focusing on ‘why?’
(c)iStock.com/[Fly_dragonfly] We’re all in the media business now. Ford Motor? Media. Proctor & Gamble? Media. Mrs Mopp’s Flower Arrangements (and Associated Floral Services)? Media. If you’re reading this, congratulations – you’re in media. Feel free to […]
- A Simple IDEA for Your Social Media in 2016
(Image copyright: anilakkus) “New Year, new you?” Social has evolved; and as a brand, you too need to evolve. We’ve seen the evolution from ‘social networks’ to a now ever-present ‘social web’: From: one-way communications […]
- Brand Differentiation: Myth or Reality
(Image Copyright: 7maru) A few weeks ago, I went clothes shopping with my thirteen-year-old niece in the U.S. Surprisingly; we ended up at Abercrombie & Fitch, a brand that I used to love because it was cool. However, in the last few years Abercrombie’s loud cologne and half naked […]