#SMWF has evolved into #DMWF
In 2016 #SMWF is evolving, in recognition of the growing digital marketing content, under the new banner of #DMWF – Digital Marketing World Forum – www.digitalmarketing-conference.com
Social Media Marketing will still be a central part of the content at #DMWF, running alongside other key themes including: Content Marketing, Customer Experience, Data Driven Marketing for Personalisation, Digital Commerce and Digital Marketing Technologies.
Social platforms have become an integrated part of everyday lives and brand marketing strategies. With the social landscape always changing keeping up with how best to utilise these platforms and communicate with audiences effectively is a continuous challenge.
Some of the hot topics we will be looking to cover in the social marketing content stream at #DMW in 2016 include – influencer marketing, social media storytelling, reputation management, crisis management, marketing automation, social media listening, video and live streaming, social branding, social commerce and social customer service.
From the Blog
- Influencer engagement – 7 things to look for...
A new survey of UK consumers, commissioned by Lithium Technologies and conducted by Harris Poll, has confirmed what we all know – seven in ten UK adults, says the survey, will not buy something that does not have positive online reviews. We’re the Trip Advisor […]
- Four free Content Marketing tools to help you...
On the digital marketing thermometer, with Snapchat experiencing a heatwave and QR codes stuck at the bottom of a freezer somewhere, visual content marketing remains steady – a pleasant summer’s day. The sort that makes it hard to remember what winter felt like. You knew […]
- Thinking outside the 9-5 – how to make the most...
No, I don’t mean vampires in sandwich boards, although to be honest, if you’re targeting Millennials and can get a vampire or superhero link in, it might not be a bad thing. For this blog post though, there’s not a werewolf in sight. *waits while the people who The […]
- 6 things to avoid in transactional emails
You might think that once a sale has been made, or an email subscription confirmed, that your job is done. You’ve made the virtual handshake, you can have a well-earned coffee and sit down now right? Wrong! (You knew we were going to say that didn’t you?) Transactional emails The […]
- Why you shouldn’t be measuring social media...
Anyone who has ever had to justify social media spend will appreciate that it feels good to have figures to cling to. We know that a lot of the value is relatively intangible – it’s about sentiment, awareness, relationship building, loyalty, trust… Yeah, yeah, we […]
- 4 reasons why you need to start utilising...
Snapchat is, relatively speaking, one of the newbies on the social media block. First launched in 2011, it started with a less than desirable reputation. “Is that the one that people use to send dirty pictures when they’re cheating on their wives?” asked one blogger I spoke […]