#SMWF - Social media and digital marketing event

#SMWF, is the leading social media & digital marketing event that connects marketers, digital brand managers, agencies and social tools and platforms. The event is a showcase of best practice in social media marketing strategies. Running in London and New York, #SWMF covers many key areas of social media strategy:

Social media marketing plan, social enterprise, social crm, social shopping, social search, monitoring & measurement, B2B social media, location based marketing, social TV, social reputation, community building, crisis management, gaming & virtual currencies, mobile social media and much more.

The agenda wsill focus on how brands are using social media as a marketing tool, delivering the latest tips and techniques, innovation strategies and best practice solutions. Learn how brands are successfully monitoring and measuring their ROI and how the major social networks and social tools are positioning their offerings within the market to assist marketers to achieve desirable results

#SMWF events bring together the worldwide social media community to debate hot topics and get right into the nitty-gritty of the industry's current issues. Network at breakfast briefings and evening cocktail parties, collaborate in debate led tracks and workshops. Walk away having built valuable new connections, feeling truly inspired and equipped to implement innovative social media strategies for your brand and clients.


  • Why great content marketing is about thinking laterally

    Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message. The Dolmio Pepper Hacker campaign, which has already amassed nearly 2 million views on YouTube since its launch, has got people a little overexcited […]

  • Five tips for implementing a content marketing strategy

    1)      Make sure it’s good. It sounds so simple but marketers often confuse content – words on a page – with good content – ie words on a page that will actually get read for their merit and convey the marketing messages the company is aiming for. Remember copy has to be readable, well written […]

  • Why engagement means everything for Oxfam

    MEET THE SPEAKER: Paul Gill, Head of Digital Engagement at Oxfam Charity organisations face particular challenges in building relationships and engagement but get it right and the buy-in can be huge as Oxfam’s Head of Digital Engagement Paul Gill explains. He runs the digital engagement team at Oxfam working across web, social, email and paid […]

  • Why social video is more important than ever in 2015

    Video has increasingly got social over the last few months and with the news this week that Facebook may have already overtaken YouTube social video has hit centre stage. Despite only being introduced to Facebook last year socialbakers claims that social video has the biggest organic reach on Facebook at 8.7% compared to 5.8% for […]

  • SPEAKER INTERVIEW – Alper Eroglu from Unilever talks content marketing & PR

    Alper Eroglu, Global Media Director, Deodorants and Oral Care Categories, Unilever is one of our key speakers for this year’s #SMWF – taking place 8-9 June at London Vinopolis. With a responsibility for the global communications strategies for brands including Lynx, Sure and Signal Alper will be speaking in our Social Content breakout session. He […]

  • Is crowdfunding heading for a PR meltdown ?

    Crowdfunding has come to the fore in the last few months – fueled by charity campaigns like the icebucket challenge which raised millions for charity  – and, more recently, by well-wishers trying to help out those in need. The most heartwarming of these was the story of Katie Cutler and Alan Barnes. Katie set up […]

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