#SMWF - Social media and digital marketing event

#SMWF, is the leading social media & digital marketing event that connects marketers, digital brand managers, agencies and social tools and platforms. The event is a showcase of best practice in social media marketing strategies. Running in London and New York, #SWMF covers many key areas of social media strategy:

Social media marketing plan, social enterprise, social crm, social shopping, social search, monitoring & measurement, B2B social media, location based marketing, social TV, social reputation, community building, crisis management, gaming & virtual currencies, mobile social media and much more.

The agenda will focus on how brands are using social media as a marketing tool, delivering the latest tips and techniques, innovation strategies and best practice solutions. Learn how brands are successfully monitoring and measuring their ROI and how the major social networks and social tools are positioning their offerings within the market to assist marketers to achieve desirable results

#SMWF events bring together the worldwide social media community to debate hot topics and get right into the nitty-gritty of the industry's current issues. Network at breakfast briefings and evening cocktail parties, collaborate in debate led tracks and workshops. Walk away having built valuable new connections, feeling truly inspired and equipped to implement innovative social media strategies for your brand and clients.


  • Lidl crowned as #1 European food retailer on Facebook

    Retailers are leaders in using social media to engage and build on their relationships with their consumers but recent research from social analystics specialist Socialbakers has shown, that in Europe, it is Lidl who is winning the biggest share of social media voice after being crowned as the #1 European food retailer on Facebook. Socialbakers [...]

  • Brandwatch and Socialbakers sign as platinum sponsors for #SMWF North America next month

                    Brandwatch and Socialbakers have both signed as platinum sponsors for #SMWF North America, which takes place next month at New York city’s premier events venue 82 Mercer from May 28-29, illustrating the importance of analytics in the social media world. The headline sponsors will help support a [...]

  • How digital technology is changing McDonald’s structure, offer and customer relationships

    In recent years McDonald’s has worked hard to change its image ‘from fast food to good food fast’ but speaking at #SMWF Europe earlier this month Pierre Woreczek, chief brand and strategy officer, for McDonald’s explained how digital technology is changing McDonald’s structure, offer and customer relationships.  Moving from mass McDonald’s to my McDonald’s In [...]

  • Could using Facebook to pay really pay off?

    News reports are today suggesting that Facebook is planning to introduce financial services to allow users to make electronic payments, but could using Facebook to pay really pay off? The company is believed to be seeking regulatory approval from the Central Bank of Ireland to offer electronic money and remittances with a service that is [...]

  • Top five names not to miss at #SMWF North America

    We have some great names lined up to speak at #SMWF North America and will be interviewing a number of them in the run-up to the show. Here we bring you top five names not to miss at #SMWF North America, which runs 28 May to 29 May at 82Mercer, New York.   1) Bonin [...]

  • ‘Be authentic. Be engaged.’ Jeff DeMarrais, CCO for GE Healthcare at #SMWF Europe

    #SMWF Europe last week saw Jeff DeMarrais, chief communications officer for GE Healthcare, deliver a brutally honest, inspiring presentation on defending brand and reputation online – a challenge he admits is far from easy. “I’ve screwed up so many times I don’t know how I have a job sometimes,” he said. However he warned that [...]

SMWF Twitter