#SMWF has evolved into #DMWF

In 2016 #SMWF is evolving, in recognition of the growing digital marketing content, under the new banner of #DMWF – Digital Marketing World Forum –  www.digitalmarketing-conference.com

Social Media Marketing will still be a central part of the content at #DMWF, running alongside other key themes including: Content Marketing, Customer Experience, Data Driven Marketing for Personalisation, Digital Commerce and Digital Marketing Technologies.

Social platforms have become an integrated part of everyday lives and brand marketing strategies. With the social landscape always changing keeping up with how best to utilise these platforms and communicate with audiences effectively is a continuous challenge.

Some of the hot topics we will be looking to cover in the social marketing content stream at #DMW in 2016 include – influencer marketing, social media storytelling, reputation management, crisis management, marketing automation, social media listening, video and live streaming, social branding, social commerce and social customer service.

From the Blog

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  • The subtleties of social signalling and its...

    When you think of social channels like Facebook, what do you picture? Is it people over sharing feelings and pictures of their children? Do you imagine it to be chock full of personal complaints, boasts and holiday snaps? Actually, you’re wrong. Although for a long time Facebook has been […]

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        Last week we were in Amsterdam for the latest in our series of digital marketing conferences. The buzz was amazing, and we loved hearing feedback from participants. Twitter was a brilliant source of information too, and watching attendees share the points that have resonated most with […]

  • #DMWF Amsterdam Round Up

      Back in February, we held an exciting conference in Singapore; the first of 2016. The bar was set high for all future #DMWF conferences. Would Amsterdam deliver in comparison…? …It sure would! Bringing together senior employees & thought leaders from some of the […]

  • How marketeers can use data for predictive...

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