#SMWF - Social media and digital marketing event
#SMWF, is the leading social media & digital marketing event that connects marketers, digital brand managers, agencies and social tools and platforms. The event is a showcase of best practice in social media marketing strategies. Running in London and New York, #SWMF covers many key areas of social media strategy:
Social media marketing plan, social enterprise, social crm, social shopping, social search, monitoring & measurement, B2B social media, location based marketing, social TV, social reputation, community building, crisis management, gaming & virtual currencies, mobile social media and much more.
The agenda will focus on how brands are using social media as a marketing tool, delivering the latest tips and techniques, innovation strategies and best practice solutions. Learn how brands are successfully monitoring and measuring their ROI and how the major social networks and social tools are positioning their offerings within the market to assist marketers to achieve desirable results
#SMWF events bring together the worldwide social media community to debate hot topics and get right into the nitty-gritty of the industry's current issues. Network at breakfast briefings and evening cocktail parties, collaborate in debate led tracks and workshops. Walk away having built valuable new connections, feeling truly inspired and equipped to implement innovative social media strategies for your brand and clients.
SMWF Blog
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May 13Top 10 tips from Asda on building customer relationships through social media
Building customer relationships is important for any business but in the retail industry it’s absolutely vital, and social media is the perfect tool. Customers are voicing their opinions across the social media channels – from Facebook to Twitter – and ignoring what they are saying means missing rich learnings and the opportunity to [...]
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May 25 ways to create a character that will drive brand engagement on social media
The world of social marketing means that brands no longer have to be faceless organisations but can get closer than ever to customers. And what better way of doing that through the voice of your brand? As ITV’s ‘who dunnit’ drama series Broadchurch concluded in the UK recently social media forums lit up with reaction [...]
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Apr 227 reasons why Pinterest should be part of your social marketing strategy
Who’d have thought that the online equivalent of a corkboard and pins would have revolutionised how brands are marketed? And yet the social media phenomenon that is Pinterest is changing the way brands are marketed online for good – especially to its predominantly female audience. So what exactly does the channel offer for marketers and [...]
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Mar 20#SMWF in pictures
We hope you’ve enjoyed the last two days of interactive debate and discussion at #SMWF as much as we have! Thank you to everyone who attended and made the event so productive and engaging. Here are our photo highlights of the last two days!
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Mar 15The best connections happen between the talks. Join @Salesforce at the Connect Lounge at #SMWF
Salesforce Marketing Cloud is the proud sponsor of the Connect Lounge at #SMWF next week. It speaks to the very heart of our company. Salesforce.com is focused on providing next generation technology that helps our customers to connect with their customers, employees, partners and products in entirely new ways. We help our customers to become [...]
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Mar 15Social media and TV: An opportunity for brands from @brandwatch
By: Joel Windels, Lead Community Manager, Brandwatch Recently, the hot topic in the social world has been social media and TV. And for good reason; this year, social media activity during the Super Bowl was reportedly 3 times higher than in 2012 and, in February, Twitter bought TV analytics company BlueFin Labs, demonstrating that they are serious [...]
