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Day 1 (1 June 2011)

Social Media World Forum Africa

Day 1: Social Media as part of an integrated approach to communication
Examines how social media is becoming an integrated part of how brands communicate with their customers and changing the role of marketing, PR and customer service.

The AppsWorld Africa developers workshop will be the place for developers based in Africa and internationally to focus on the issues of dealing with development of apps across different apps stores. Technical presentations from leading developers and apps stores will cover a myriad of opportunities and challenges faced when developing apps.

Day one: App Design & Creation

The AppsWorld Africa keynote conference will examine the Apps landscape and growth potential in the Africa, with contribution from the key stakeholders – operators, handset manufacturers, content providers, developers, brands and regulators. How apps are providing new revenue streams, marketing tools and opportunities to expand customer reach.

Operator Zone

Day one: The Apps Ecosystem

0900	Event Chair Welcome & Introduction James McKay Managing Director Quirk
0910	Speed networking – 10 minutes to get to know the people around you
	SESSION ONE: MARKETING STRATEGY
0920	Discussion: Integrating social media into traditional marketing strategy • Exploring the profile of consumers who can be reached via social media – both regionally and globally. • Engaging new customers while maintaining existing image. How are consumer demands and needs changing in the age of social media? • Using Social Media to offer valuable information. Are consumers demanding that all brands be active in social media? • Where does social media fit into the marketing mix? Integrating social media into cross channel strategies. How is should this new element be resourced? What governance is needed? • Social media and advertising: How does this fit with traditional advertising? What is the role of the media planning agency in SM advertising? Is this is a good use of SM? Moderator: Michelle Atagana, Editor, memeburn Garth Rhoda, General Manager Media, Habari Media Group Siphelele Sixaso, Head of Marketing, SAfm Bellinder Carreira, Senior Manager Digital and Direct Marketing, Standard Bank
1000	Discussion: Mobile social media as a marketing tool • How is mobile social media evolving? • Mobile usag, patterns, demographics and handsets available. What audience is most engaged with mobile social media? • How can marketers incorporate mobile elements into their marketing strategy? • How can brands engage with users with simple handsets? Practical application to marketing campaigns Moderator: Debbie Rogers, Lead Strategist, Praekelt Foundation Nic Harry, Co Founder, Motribe Juan Du Toit, Head:International Business Devlopment and Marketing, MXit Kemi Benjamin, Brand Manager, Nike, Wesley Lynch, Founder and MD, Realmdigital
1040	Case Study: Cell C - Social Media Monitoring and Strategy with Meltwater Buzz Mike Anderson, UK & Africa Director Meltwater Buzz Kelvin Jonck, Web Manager and Strategist Cell C
1100	Networking break
1130	Social Media Start-ups In an interactive session hear from the latest start-ups making waves in the social media space. • Latest new tools and platforms available • What these new tools will bring to the social media landscape • How useful are they? How are they different from what else is available? • How can they be integrated into your marketing strategy Moderator: Michelle Atagana, Editor, memeburn Vincent Maher, Co-founder, Motribe Patrick Kayton, Co-founder, Cognician Daniel Guasco,CEO, Groupon Paul Cartmel, Founder, New Media Labs, WeLove.com Daniel Schwartzkopff, CEO, FSMS.co.za
	SESSION TWO: SOCIAL REPUTATION & PR
1210 1230	Skype Presentation: Azeem Azar, Peer Index Listening – the first step to managing your social reputation? • What is social reputation and why is it important? • What listening tools and strategies are available? • Examining the impact of your brand in a social media environment • What to analyse and how to analyse it? How to use this information • The Future of social media monitoring Bellinda Carreira, Senior Manager:Digital and Direct Marketing, Standard Bank
1300	Networking Break
1400	How to use social media effectively for crisis management • Understanding crisis management and the role social media play • Create an effective online crisis management plan using social media • Protecting your reputation online: prevent crisis before it happens Yoav Tchelet, Head of Digital Channels, AVIS
	SESSION THREE: CUSTOMER SERVICE & SUPPORT
1430	Social CRM Defining Social CRM as an extension to traditional CRM Why Social CRM should be foundation of all Social Media Marketing It’s all about the ‘Edge Factor’! How to stimulate engagement and make sure that you are in the news feeds The role of customer service in Social CRM Using Social CRM to garner customer insights and streamline internal business processes Suzanne Stokes, Brand Manager: Social Media & Social CRM, MWEB Connect,
1500	Discussion: The power of social media for customer service & support • What at the key success factors making social media part of your customer service strategy? • How do you identify the best social media channels to focus on for your customer base? • How should social media become integrated into a wider customer service strategy from an operational perspective? Resources, policies, staff training, IT/infrastructure? • Case studies – who is using social media effectively, how much investment was required and what is the return on this investment? Moderator: Tyler Reed, CEO, Aduity Nadia Boucher, Senior Online Brand Manager, 24.com Suzanne Stokes, Brand Manager: Social Media & Social CRM, MWEB Connect, Kelvin Jonck, Online Media Specialist, Cell C
1520	Networking break
	Afternoon Breakout: Your Social Media Plan
1600	Discussions groups will take place allowing delegates to get together and share ideas for building social media plan for a well known brand. As well as the learning benefits there will be prizes available for the top ideas! Expert Discussion Speakers: William Price, Head of Digital, South Africa Tourism; Suzanne Stokes, Brand Manager: Social Media & Social CRM, MWEB Connect; Kelvin Jonck, Online Media Specialist, Cell C; Walter Pike, Marketing Maven, Pike; Juan Du Toit, Head:International Business Devlopment and Marketing, MXit; Nic Harry, Co Founder, Motribe
1730	Conference close – followed by drinks at the SMWF bar & Networking Party

0900		Event Chair Welcome & Introduction Philip Barber, Managing Director, Thought Faqtory
		SESSION ONE: APPS DESIGN & CREATION
0910		Developer Panel Discussion: Creating, distributing and monetization of cross platform apps • What makes a successful app? • What are the major challenges of creating, distribution and monetising apps for the African market? • What support is needed from app stores, operators & handset providers? • How can app developers internationalise their products? • What does the future hold for apps development in Africa? Moderator: Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP) Renier Kriel, Co-Owner - Director, 4i software development Steven Preston, Co-Founder, Cobi Interactive Dirk le Roux, Architecture Consultant, Afrozaar Tim Bishop, CTO, Prezence South Africa
0945		Droid World The latest in android app development, from beginner basics and understanding the SDK, to introducing a range of partners and their developer guides. • The android framework and API • Development and debugging tools • Preparing for application deployment • Preferred technique for writing applications that perform efficiently • Troubleshooting apps • Implementation advice • Improving App performance & user experience • Addressing security concerns Dirk le Roux, Architecture Consultant, Afrozaar
1115		Networking Coffee Break
1130		Social Media World Forum: Fundamentals of Social Media Workshop • How to set up and use your Facebook, Linkedin, and Twitter accounts • How to set up Fan pages, Like pages, and Blogs • What are you basic tools to use on Twitter, and how to use them? • How does social media fit with other marketing activities for SMEs? • Website integration – how do social media platforms fit with your own site? Hosted by: Jamaaludeen Khan, Founder and CEO, Jayz Internet Solutions @jamaaludeen
1300		How to bring smartphone experience to feature phones The whole mobile world subdued to the smartphone gold rush - the whole world? No, specifically in South Africa the masses still use feature phones. Robert presents ways how to deliver cross-platform apps for both feature- and smartphones and how you can realize smartphone experiences to feature phones. He also brings the popular Mobile Developers Guide to the Galaxy booklets to the event, don't miss to grab one copy for the first time in South Africa! Robert Virkus, CEO, Enough Software
1330		Nokia Developers Workshop WIPJam Lead by: Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP) Speakers include: Rick Jourbert, Executive Chairman at Yonder Media, CEO at Ringco Ltd and Non-Executive Chairman at Intdev Internet Technologies Dusan Babich, CEO, Device Magic Simon de Haan, Chief Engineer, Praekelt Foundation,Robert Virkus, CEO, Enough Software 1330 Intro to the day Get ready to Jam! No seating comfortably and reading your email it's all about listening and getting involved.
1340		Developer Stories of Adventure and Enlightenment Come listen to developers talk about their feats and triumphs. Hear directly from those who have been there, done that AND bought the t-shirt.
1430		1st Discussion Group: Its discussion group time and a lot of you know the drill. It’s the time for you to ask questions and enlighten us with your experiences on what works and what doesn’t. The room is divided into circles of chairs. A discussion topic takes place in each circle, led by 2 discussion leaders. When time is up, attendees move to a new circle and topic of choice for a maximum of 2 sessions to attend. The death of featurephones (aka "the rumors about my death are greatly exaggerated") While the world raves about smartphones a majority of devices in use are still in the feature camp... We'll talk about the options available to deal with this market. The rise and frag of smartphones "Fragmentation rhymes with mobile, moaning is futile! " Based on this mobile developer mantra we'll look at strategies to reach mass deployments of your services. Is it really necessary to go multi-platform to make it big? Are mobile web standards the answer to mass market? Making money from mobile Want to make money from mobile apps, what are the options for you? From paid app to advertising, from premium SMS to virtual gift the world is your clamshell! Catch the Mobile money Want to make money from mobile apps, what are the options for you? From paid app to advertising, from premium SMS to virtual gift the world is your clamshell! Mobile for good Mobile applications are not just about making hard cash... Yet mobile projects driven by the World Bank are some of their most successful ones. Come and share experiences on using mobile in government and non for profit sector.
1510		2nd Discussion Group You now have a chance to join your second preferred subject !
1600		'BarCamp' Audience discussions: Surprise us!
1700		Close of day one followed by evening networking party

0900	Event Chair Welcome & Introduction Bradley Shaw, Managing Editor, Africa Telecoms
0910	Speed networking – 10 minutes to get to know the people around you
	SESSION ONE: APP INFRASTRUCTURE: OPERATORS, APP STORES & HANDSETS
0920	Operator Keynote Panel Discussion: The role of the operator in the apps ecosystem • Are mobile operators embracing the drive for app development? • What impact will the growth in app usage have on operators’ networks? • What development of core infrastructure is needed to embrace the developing apps market? • Building apps into increased data plans for subscribers. How can apps help to increase ARPU and reduce churn? • How will mobile telco business models evolve in the world of apps? Moderator: Birgitta Cederstrom, Principle ICT Analyst, Frost and Sullivan Prins Mhlanga, Managing Executive: Online Service and Wasps, Vodacom Frans Joubert, Executive Director, Strategic Relationship Products, Services and Innovation, MTN Group Henk Kleynhans, CEO, Skyrove
0950	Presentation: International mobile development from a local perspective Anice Hassim, CEO, Immedia
1020	How to make money with Windows Phone John Press, Microsoft Corporation
1050	Networking Coffee Break
1110	Handset manufacturers keynote panel: Distribution and affordability • What part are handset manufacturers playing in developing the apps industry in Africa? • How can handset providers benefit from an apps boom in Africa? • Challenges of creating affordable handsets for the market that also provide good platforms for developers • Handset operator led app stores for Africa? Moderator: Bradley Shaw, Managing Editor, Africa Telecoms Rui Brites, Team Lead Product Management Africa, Research In Motion Brett Loubser, Samsung Brett St Clair, Head of Mobile South Africa, Google Ben-Daniel Oluwagbemiga, Country Manager (Africa), QT Electronics Birgitta Cederstom, Principle ICT Analyst, Frost and Sullivan
1200	Evolving Google's mobile offering for Africa Brett St Clair, Head of Mobile South Africa, Google
1230	Networking lunch break
	SESSION TWO: BUILDING INVESTMENT IN AFRICAN APP DEVELOPMENT
1330	Afternoon keynote: Building investment in African App Development • What capital is available for African app development, and how can app entrepreneurs access this? • How can the app industry contribute to African economies? • What initiatives that are being undertaken to build investment in app development? • What support is needed from operators, handset manufacturers, to encourage app development in the region? Alan Knott-Craig Jr., CEO, World of Avatar
	SESSION THEE: APPS & LOCATION
1400	Local search: Implementation of location into apps • Incorporating location is being into app development • Potential that the extra dimension of location adds to app development • Case studies & examples of apps using location to enhance user experience and as a key feature Moderator: Andrew McHenry, Head of Mobile & Content at Avnic / Garmap / Garmin Etienne Louw, CEO, MapIT Liron Segev, CEO, Swift Consulting Alan Lipschitz, CEO, Interface Holdings / Webmail (Easyinfo.co.za)
	Afternoon Breakouts: Round-table discussions (Part of Nokia's WIPJam - delegates move to the central discussion area). The room is divided into circles of chairs. A discussion topic takes place in each circle, led by 2 discussion leaders. When time is up, attendees move to a new circle and topic of choice for a maximum of 2 sessions to attend. Topics: - The death of featurephones - The rise and frag of smartphones - Making money from mobile - monetising apps - Mobile money - Mobile for good
1430	1st discussion group
1510	2nd discussion group Followed by Barcamp audience discussion at 1600
1700	Close of day one followed by evenin networking party

Day 2 (2 June 2011)

SMWF Africa: Day 2: Social media tools, strategies and innovations
Digs deeper into specific tools, strategies and innovations that are being used by brands in social media. With key sessions looking at: online communities, b2b marketing, social shopping, location based marketing, mobile social media and social CRM.

Developers Workshop

Day two

How can developers make money from apps and make them stand out in the app store.

The AppsWorld Africa keynote conference

Day two: Apps marketing & monetisation

How is the apps industry being monetised, apps as marketing tools and how are apps be applied to solve problems.

0900	Event Chair Welcome & Introduction Walter Pike, Marketing Maven, Pike
	SESSION ONE: BRAND MANAGEMENT
0910	Brand Management • What are the most important factor to consider when using social media to build your brand? • How can you build brand trust using SM? • How can a brand measure the success of a SM campaign? Engagement or followers? Kemi Benjamin, Brand Manager, Nike
	SESSION TWO: COMMUNITY BUILDING & MANAGEMENT
0940	Presentation: Pioneering Social Media techniques and the Travel Industry Janalyn Froese, Online Marketing Manager, Singita Game Reserve
1010	Community Case Study: Silicon Cape Presentation, Roger Norton
1040	Digital engagement: Meaningful crowd sourcing via social media • How can crowd sourcing build meaningful interaction with your audience? • What should the aims of crowd sourcing be? What motivations exist for active involvement / can these relationships be leveraged for future engagement? • Are some problems simply too complex for crowd sourcing to be appropriate? • Effective social media resources to aid crowd sourcing, and tips for using these to enhance engagement. Eran Eyal, Co-Founder evly.com and Springleap.com
1110	Networking Break
1130	Cosmopolitan: Social Media and Publishing • Facebook growth strategy, results and insight • Gathering and using information obtained from social media for editorial emphasis • Using engagement to increase advertising spend Jade McDade, Group Manager,Associated Magazines
	SESSION THREE: SOCIAL SHOPPING & LOCATION BASED MARKETING
1200	Casestudy: The Daily Deal Patrick Carmody, Head of Marketing ,Groupon
12.30	Casestudy: Importance of social integration into games. Allowing users to drive the distribution of your product Leonard Ray Khan, Product Leader Social Media and Gaming, DSTV
	SESSION FOUR: B2B MARKETING
1400 1430	Casestudy: Deloitte Consulting South Africa - Our Digital Journey David Graham, Digital Channel Executive, Deloitte Casestudy: Social Media and B2B Marketing in South Africa Trevor James, Marketing Manager, Johannesberg Stock Exchange
	SESSION FIVE: SOCIAL MEDIA FOR SOCIAL GOOD
1500	Case Study: Young Africa Live, Simon de Haan, praekeltfoundation.org
1530	Case Study:Harnessing social media for fundraising and social change • How nonprofits can engage people in shaping and sharing their work • Best of both: Mixing social media with traditional fundraising methods • Beyond generation Z: Analyzing the demographic of Social Media users and relevance to the nonprofit sector • Tips for converting your followers Into supporters


1600	Conference clo

0900	Event Chair Welcome & Introduction Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP)
	SESSION ONE: BLACKBERRY WORKSHOP
0900	BlackBerry Developer Workshop Michael Weitzel, Senior Application Development Consultant for RIM South Africa, will lead a master class on developing applications for the BlackBerry® platform. The masterclass will include a technical overview of the platform, web and Java® development environments, tools provided to the BlackBerry developer community and how to get started. Michael will also talk about the future of developing apps on the BlackBerry platform – for the much anticipated BlackBerry® PlayBook, and beyond!
	SESSION TWO: MICROSOFT WORKSHOP
1100	Microsoft developer workshop: Windows Phone Development Platform Overview An introduction to Windows Phone 7 Development and how the platform helps you develop applications faster than ever. This is a whirlwind tour of the platform, what it has to offer, and how it works. We also look at what tools are provided for developers to create rich, exciting and engaging experiences for the mobile market and how they work. A developer focused session for those who wish to get a technical view of what it takes to write applications for the Windows Phone 7 operating system. Dave Russell, Sr. Business Strategy Consultant, Microsoft Corporation
	SESSION TWO: FACEBOOK DEVELOPERS GARAGE
1200	Facebook Developers Garage Reviving the South Africa Facebook Developers Garage, with the founders of the Cape Town & Johannesburg branches, Apps World & SMWF present a two hour workshop. Continuing the Facebook tradition of encouraging a grassroots effort to involve the local developer community to teach and inspire one another: the workshop will look at how the platform is evolving, and providing a place to explore, get gritty, tinker, collaborate, and test out ideas for building with the Facebook Platform. Joey da Silva - founder Facebook Developers Garage Cape Town Armand du Plessis - founder Facebook Developers Garage Jo'Burg 12:00 Introduction to the garage 12:15 Facebook development, building and managing applications through a content management system Wesley Lynch, Founder and MD, Realmdigital 12:45 Integrating Social Media into Marketing Campaigns Steven Bayhack & Shaughn Le Grange-Hatlen, Fontera

1330	Enterprise App Developer Panel • What are enterprise customers looking for from apps? • Challenges of developing apps for the enterprise market • Standardised products vs. bespoke development – how much customisation is required for different clients? • Cross-platform and multi-handset development • How big could the market for enterprise apps become? • Growing demand for tablet based apps – how do these differ from mobile apps? Wilter du Toit, CEO, Virtual Mobile Technologies Simon Barber, CTO, ThoughtFaqtor Dr Moneeb Awan PhD, MIoD, Managing Director, Esay Mobile, Dusan Babich, CEO, Device Magic
	SESSION THREE: iOS Workshop
1400	One CODE to rule them all DSLs and Mobile Application Development Using a DSL (Domain Specific Language) to build a Mobile app for both iPhone and Android Technologies involved: XText, Applause Framework, iOS SDK, Android SDK This workshop will involve: -Overview of DSL and XText -Introducing the Applause Framework -Building a mobile app for iPhone and Android using a DSL Herman Lintvelt, Founder, Polymorph Systems
1600	Close of workshop

0900	Event Chair Welcome & Introduction Richard Walton, Chairman, MoMo Jo'Burg
	SESSION ONE: APPS MONETISATION
0910	Monetising the apps industry in Africa • How is the industry being monetised, what trends are developing, and how will it be monetised in the future? Pay to download apps • What is an acceptable price point for consumers? • What apps will consumers spend money on? Sponsored apps • What demand is there from brands to use apps for marketing? • Examples of brands using apps. • How might the use of apps by brands grow? Moderator: Richard Walton, Chairman, MoMo Jo'Burg Janice Allem, Deputy Chair, MoMo Jo'Burg Chris Rolfe, CEO, Mobilitrix Ankit Rawal, Head of Performance Advertising, Africa, InMobi Jon Hoehler, CTO, Starfish Mobile International Grant Van Wyk, Head of Mobile Design and Development, Pbel
	SESSION TWO: MOBILE MONEY
1010	Discussion: The rise of mobile money applications • Reviewing mobile money apps for the banked and unbanked • What security issues need to be considered when developing and deploying mobile money applications • How is the development of mobile money apps changing consumer behaviour? How can these apps enhance brands mobile commerce offerings? • What advantages can mobile money offer to mobile operators, developers, marketers? Yolande Van Wyk, CEO for Smart Services, First National Bank
1040	Networking Coffee Break
	SESSION THREE: BUILDING BRANDS WITH APPS
1100	Discussion: Apps as marketing tools • How can mobile apps being used as marketing tools? • What response rates are being delivered versus traditional media? • How to build your apps marketing plan, target audience and develop your message • How to value your proposition and decide your pricing strategy • Understanding the unique value of your app, and examining competitors in the marketplace • Choosing an agency or going direct to developers? • Top tips for launching a successful mobile apps to promote your brand Moderator: Raymond Buckle, Co-chairman, MMA Senior representative, Praekelt Digital Mike Johns, Founder & President, Digital State of Mind Tim Bishop, CTO, Prezence South Africa
	SESSION FOUR: APP CASE STUDIES
1130	App case study: South Africa Tourism William Price, Head of Digital, South Africa Tourism
1150	Gaming & Apps Grant Van Wyk, Head of Mobile Design and Development, Pbel
1210	Consumer App case study: Powertime Sebastien Lacour, Business Operations Manager, Powertime
1230	Networking Lunch Break
1330	Location & Marketing App case study: Club Droid Mark Johns, Founder & President, Digital State of Mind
1400	Case study 24.com: Media & publishing apps • What functionality do consumers demand from magazine and newspaper apps? • How can publishing houses monetise their app offerings? • Subscription model vs. advertising/sponsorship models – getting the right mix Ronald Bach, Mobile Product Manager, news24.com
1420	Mobile Money App Case Study Hannes Van Rensburg, Chief Executive, Fundamo
1440	Publishing Apps Globally Case-study: Jungle Mumble Children's Books • Overview of the Jungle Mumble product and app offering • Challenges faced by local developers in publishing globally • Tactics to promote apps downloads on stores • Building a digital brand vs building an application • The next steps for the Jungle Mumble Renier Kriel, Co-Owner - Director, Jungle Mumble
	SESSION FIVE: APPS FOR PUBLIC & GOVERNMENT SERVICE
1500	App to improve health care provisions and information • How can apps be used to create more efficient delivery of public services, such as health care and education? • What challenges should be overcome to create effective apps for this sector? • How high is the level of adoption? • Examining case studies of apps developed in mHealth Yaron Assabi, CEO, Digital Solutions Group
1530	Apps in Nigeria: mHealth to mCommerce and beyond • The story of successful adoption of apps for mHealth • How can the Nigerian app market continue to develop • What will be the next steps for the industry and how can these be achieved • The next wave of apps for Nigeria - Farm Apps and mCommerce Dr. Ndubuisi Ekekwe, Founder, African Institution of Technology
1600	Close of conference

Social Media Forum Africa

View the Agenda

Day 1 (1 June 2011)

Day 2 (2 June 2011)