Jaco Meiring heads up digital marketing for Investec South Africa. He has been dabbling in Internet related stuff since 1997. His areas of interest and application include, digital marketing, eMarketing, mobility and social engagement as well as integrated marketing where digital link with print, television, radio, billboards and other off-line marketing channels in order to create more engaging communication across channels.
Specific areas of interest include search engine optimization (SEO), pay-per-click (PPC) advertising, online media (banners and rich media), affiliate marketing, e-mail marketing, mobility as a communications and engagement platform, social media and social networks as a vehicle for social engagement for individuals and organizations, WebPR, online reputation management (ORM) and online reputation strategy (ORS), digital branding, analytics and digital research as well as conversion optimization, which would include landing page optimization (LPO).
