Its main business is online news monitoring, via its Meltwater News service. This last 18 months has also seen Meltwater successfully transform from being an online media monitoring firm to a global SaaS company with five additional business units: Meltwater Buzz, Meltwater Press, Meltwater Reach, Meltwater Talent and Meltwater Drive.
Meltwater Buzz monitors and analyses over 200 million online sources, including blogs, microblogs (such as Twitter), social media sites (such as Facebook), forums, message boards, Wikipedia, videos, comments in response to article/blogs/etc. Unlike other keyword search engines on the market today, Meltwater Buzz provides robust analytical tools to help users discover the most relevant information and derive actionable, real-time data to better navigate the social media landscape.
