2011 Speakers Include


Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking.

SMWF is continuing to evolve with our aim to deliver an event which is second to none, ensuring our audience receives the maximum potential from attending our shows. New for 2011 we have introduced panel discussion formats, tweet up panels, on stage interviews, open 'Q&A' portions, audience sourcing debates and break-out group discussions allowing for you to explore in-depth the key social media platforms, and how they can enhance your marketing.

A conference pass offers attendees the ability to mix and match an agenda that suits their requirements from 3 streams - Social Media World Forum and, new for 2011, Apps World, delving into Apps as marketing tool. A centralized bar area also aims to help facilitate networking, and of course grab a drink throughout the 2 days.

Track highlights include:


•    Integrating social media into your marketing plan, and building your social media marketing toolbox
•    How Social Media is being used for brand building
•    How to engage with customers though Mobile Social Media and social media with mobile apps
•    Building your Facebook, Linkedin, & Twitter marketing strategies
•    Location based marketing
•    Social Shopping - new influencers, voucher offers and real time social shopping
•    B2B social media marketing
•    Social TV – how social media is changing the way we interact with the TV
•    Social CRM – internal social media, community building and management
•    Top tips on selecting your Social Media Agency – the role of who does social media within your organisation
•    Best practices for delivering PR campaigns across multiple Social Media platforms
•    The new buzz word “Social Search
•    The Socialisation of the Internet with the impact of social credits and the open graph approach
•    Social Gaming & Virtual Currencies
•    Examining the differences between the Social Media market and other parts of the world
•    Twitter applications and mash ups examined



New for 2011, we have introduced the Social Media Hub, educating in all elements of social media marketing with some of the leading platforms. If you want to get in touch about the event, or have show suggestions please contact



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Gold Sponsors


Silver Sponsors

Tiger Pistol

Event App Sponsor


Official Business Newspaper

The Wall Street Journal

Supported by

Singapore Exhibition and Convention Bureau

Workshop Partners

e2i (Employment and Employability Institute)
Facebook Developers Garage Singapore

Exhibitors 2011
Talk Box
Trend Stream
Mobile Marketing Association



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