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What's on the Agenda?

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View our jam-packed, knowledge enriching agenda here: 

Day 1  (1 September 2011)

Day 1: Social Media as part of an integrated approach to communication
Examines how social media is becoming an integrated part of how brands communicate with their customers.
 Social Media Hub
From the basics of social media marketing, to the latest SM tools demoed; this free to attend workshop provides a great addition to our exhibition pass.
Day1: Operator Track
Examines the Apps ecosystem and growth potential in Asia, with contribution from the key stakeholders making the market.


Day 2  (2 September 2011

Day 2: Social media tools, strategies and innovations
Digs deeper into specific tools, strategies and innovations that are being used by brands in social media. With key sessions looking at: online communities, b2b marketing, social shopping, location based marketing, mobile social media and social TV.
 


Social Media Hub
 

Day 2: Marketing Track

How are apps being used as marketing and branding tools.

How is the app industry being monetised.

And what opportunities exist for marketers.