Conference Agenda

Day 1

SOCIAL MEDIA BRAND BUILDING & MONITORING

The latest trends within the Asian social media market are explored in day one, the current market growth, which are the latest platforms to emerge and their impact and potential to be used in brand building. Monitoring , measuring and community building are fundamental learning’s from the day which also will look at the latest in app and gaming developments over social networks.

0800	Registration & Networking
0900	Chairman’s Introduction Michael Netzley, Society for New Communications Research
0910	Speed Networking 10 minutes to find out a bit more about the people around you. Delegates are encouraged to share contacts via blue tooth using the Bump iphone application
0920	Opening Keynote - Connecting the world and going Social Blake Chandlee, VP & Commercial Director, EMEA, Facebook
0950	Open Q&A
	EXAMINING THE CURRENT STATE OF THE ASIAN SOCIAL MEDIA MARKET Session one provides an insight into the latest trends and figures of social media in the Asian market and assesses which social media platforms have emerged since the last event, and which have had the biggest growth. It explores the current state of social media, new applications, new forms of engagement, and the key moves by the largest social network players.
1000	The State Of Social Media in Asia Today – A Year On • Local Social Media platforms - What they are and who they target? • How popular are these local platforms in terms of number of users and user growth over the past 12 months • Who uses local platforms vs who uses global platforms and for what purposes? • What makes one platform more successful than the other? • The new challenges brought about by growth and other factors Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations Worldwide
1020	The Social Media landscape in China: a dead end or a land of opportunities Dr. Gang LU, Co-Founder, MOBINODE.com
1030	The rise of Indonesia in the global Social Media culture Enda Nasution, Blogger Extraordinaire
1040	Open Q&A
1045	Tech zone – 45 minutes covering key emerging social technologies which look to be taking the Social Media world by storm • Three 10 minute speeches, which give delegates an overview of how these technologies, can help them with their Social Media Marketing. • Possible topics could be -Geo tagging and social search – explaining to delegates how they benefit marketers, what they are, key tips and tricks to do with this • Open Q&A afterwards task more specific questions Ryan Lim, Founder & Business Director, Blugrapes • What does Foursquare mean for Marketeers? Mahesh Murthy, Founder & CEO, Pinstorm • Social Media Indian market overview • Social Search • Social Shopping
1130	MORNING BREAK & EXHIBITION
	MONITORING, MEASURING & COMMUNITY BUILDING This session explores the latest tools in monitoring and measuring your brand in Social Media. How reputations are managed and maintained in real time and how your Social Media strategy should incorporate this? How you calculate positive ROI from Social Media participation is key, and finally the all important issue of community management will be discussed.
1200	Social Media 2013: An Asia Perspective • A look into the future of social media in the year 2013 across Asia. • What's different, what's the same, and what trends should we be watching out for as marketers. Freddie Laker, Director of Digital Strategy, SapientNitro
1230	Taking the pulse on social media usage across Asia Social media has enjoyed exponential growth in popularity across Asia and it is imperative that organisations understand the impact of social media on their businesses. In this session, global social media experts, NMIncite, will provide the latest insights on social media usage and engagement across Asia. Kerry Brown, Online Commercial Director, Singapore, The Nielsen Company
1250	Interactive Panel Session - Integrating Social Media into traditional marketing strategy • Engaging new customers while maintaining existing image • Using Social Media to offer valuable information • How to successfully target new audiences online Derek Yeo, Head of Corporate Marketing & Ancillary Revenue, Tiger Airways Christina Lim, Deputy Director, Brand & Marketing, NTUC FairPrice Pooja Arora, Brand Manager, P&G Derrick Koh, ASEAN Regional Marketing Manager, Lenovo Jeremy Woolf, Senior Vice President, Text 100
1320	LUNCH & NETWORKING
	BUILDING A BRAND USING SOCIAL MEDIA Social Media tools provide companies with the opportunity to reach out for much cheaper than traditional media and find out what customers want and how their brand can assist. Brand building through Social Media has many benefits and many pitfalls for the unaware. Session three explores how to build brand loyalty and create a digital identity. It looks at how brands can take advantage of this interactivity and increase brand familiarity and loyalty.
1430	Case- Study - Social Media Marketing @ Toys R Us: THE INTEGRATION STORY • How Social Media fits into the Marketing Mix at Toys R Us • Integrating Mass Media, Events, PR, CRM, Digital Marketing and Social Media to create the Toys R Us magic • Case Studies - Transformers Revenge of The Fallen and Lan Kwai Fong Carnival: Taking Social Media to the Streets • The Good, The Bad, the Ugly • What Next: The Future is Here Argha Sen, Head of Marketing & CRM, Toys R Us
1450	Case Study - BMW: Fishing where the fish are • Social Media: An Ocean of Possibilities • Managing the Message Before Someone Else Does • Case Study: bmw.tv and BMW Asia Insider on Facebook • Using Social Media as a Magnifier • Case Study: BMW JOY in 3D Project Lito S. German, Marketing Director, BMW
1510	Sit back and Tweet panel – Your questions debated • A panel of Marketers across global brands taking questions tweeted in on the day by delegates, and those questions from delegates pre-event. • The goal of this session is to provide delegates with a chance to answer the questions that are key to them, their key takeaways from the show that they are looking to learn. Ask then whatever you want! Chair: Benjamin Joffe, CEO, Plus8star Reynold D’Silva, Global Brand Marketing Manager, Skin Care, Unilever Lawrence Law, Regional Marketing Manager, Relationship and Digital Marketing Asia, Diageo Liva Judic, Media Reputation Strategist Laurel Papworth, Social Network Strategist
1540	AFTERNOON BREAK & EXHIBITION
	SOCIAL GAMES, VIRTUAL CURRENCY & LIVE SOCIAL DEBATE App and module development are an important part of Social Media, one of the main forms of brand engagement, and a key revenue driver on Social Media. Interoperable apps, building robust systems and seamless integration are all key. Session four examines virtual currencies, social gaming and ends the day with a live social debate on all topics covered throughout the day, and anything that you want!
1610	The rise (and rise) of social gaming across Asia • Why social gaming in Asia Pacific is increasing how brands can engage with these audiences • Who is playing these social games? You may be surprised Robbie Hills, General Manager - Asia Pacific, RockYou
1630	Panel: Monetising social games & virtual currency • The world online gaming market / the Asian online gaming market : specificities & similarities • What is the market for virtual goods and services? • Challenges of monetising games – delivering revenues from virtual currency • What opportunities exist for brands within social gaming? • The importance of engagement and personalisation – understanding user motivations Chair : Nicholas Aaron Khoo, Singapore Tech Blogger, Thinker and Learner Kyle (Young Eul) Kim, Head of Open Platform/ Director, SK Communications - Cyworld Robbie Hills, General Manager - Asia Pacific, RockYou Benjamin Joffe, CEO, Plus8star Robert Goldberg, Senior Vice President of Corporate Development, Zynga
1700	Social Media needs Cloud Computing • What is Cloud Computing? How are companies using it? • Why is cloud computing important for social gaming? • Cloud elasticity handling social media traffic spikes Simone Brunozzi, Technology Evangelist, Amazon Web Services APAC
1730	SUMMARY & CLOSE
2000	Networking Party - FACEBOOK HELIPAD PARTY The SMWF team along with party sponsors Facebook have organised this year’s Social Shindig party. The party will be kicking off from 8pm after the first day at the Social Media World Forum Asia on the 2nd September at what can only be described as Singapore’s best party venue!

Day 2

MONETISATIONS, PR, MOBILE & APPS

Day two examines the key role of Social Media monetisation, how social networks generate revenues and opportunities for advertisers. It also looks at the role of PR in Social Media, as well as how Social Media is evolving through mobile and applications.

0800	Registration & Networking
0910	Chairman’s Introduction Shalabh Pandey, Author and Founder, Chasingthestorm
0920	Opening Keynote Ganesh Kumar Bangah, Group CEO for MOL Global and Friendster
0950	Marketing to an audience with an audience Individuals aren't just connecting online, they're building connections that slowly evolve into "nicheworks" focused networks connected by interests and themes. Over time they realize that their social graphs become valuable networks and as such, their attention becomes exponentially valuable. Brian Solis will explore the evolution of social networking into contextual networking and how brands can earn mind share and in turn, market share. Brian Solis, Principal at FutureWorks PR and Blogger at PR 2.0 & bub.blicio.us
1010	Panel: Selecting Your Social Media Agency • How should you go about selecting your Social Media agency? • Traditional agency versus Social Media specialist • What are the skillsets you should be looking for? • What degree of integration should your Social Media agency have within your business • PR / or Social Media agency for crisis management issues? • How to integrate Social Media within your organisation structure Ranjeet Shandu, Digital Project Manager, Ogilvy One, Singapore Nicholas Tay, Digital Group Head, Zenith Optimedia Group, (Publicis) Ed Mapa, Jr, Managing Director, Media Contacts Philippines Lito S. German, Marketing Director, BMW
1050	The New Creativity: Social Media Join Cannes Cyber Lions winner and Euro RSCG's Global Creative Director, Digital and Experiential, Fernanda Romano, to hear about the latest trends in social media, both in Asia and globally, and what effect they are having on creativity. Sharing experiences from her recent trip around the world creating a cutting-edge campaign for Dulux rooted purely in social media, Fernanda will share insights behind this new form of creativity. She will also share emerging trends that we should be on the lookout for in the coming year. Fernanda Romano, Global Creative Director, Digital and Experiential, Euro RSCG Worldwide
	MONETISING SOCIAL MEDIA & SOCIAL CRM How do social networks monetise themselves? How can Social Media paid advertising campaigns dramatically improve results of social engagement or community building? After the morning break we will carry on this session to look into how a Social CRM solution can help your company by understanding your customers and ultimately having an effect on sales and customer service.
1110	Monetising Social Media & Social Networks • 22 different monetisation models • Peer to peer banking and investment • Social entrepreneurship • Case studies of how business bloggers, Twitterers and Facebookers are using social networks to increase revenue. Laurel Papworth, Social Network Strategist
1130	Open Q&A
1140	MORNING BREAK & EXHIBITION
1210	Interactive Panel Discussion – Increasing customer intimacy and empowerment through Social CRM • Next generation CRM - new products and services on offer to increase social engagement • Defining the new social customer – who they are, how they interact and how companies can engage with them. • How to personalise and even “hyper-target” your sales and marketing communications Nik Ong, Regional Digital & Social Media Strategist, MRM Singapore Damien Cummings, SMB Online Director - Asia Pacific & Japan, Dell \| Consumer & SMB Eddie Chau, CEO & Founder of Brandtology Pte Ltd
1230	Social CRM + Gaming Science: Building Thriving Communities That Impact Your Bottom Line • Gaming science is the key in developing and motivating online advocates and influencers of your brand, whether you’re a B2C or B2B company. It allows a brand to incubate “ superusers”, which promote products, retain users and increase sales on your site, and can be leveraged for fostering goodwill and brand activity throughout the internet at large. Learn how this fundamental concept is vital for any community with any brand, even more so for brands currently using Twitter and Facebook. Greg Joy, VP New Markets, Lithium
1250	LUNCH, NETWORKING & EXHIBITION
	SOCIAL MEDIA AND PR Social Media is a very powerful marketing platform and PR departments and agencies are beginning to utilise these loyal communities to achieve messaging strategies. It however comes with many issues and dangers and this session will analyse best practices for delivering PR campaigns across multiple Social Media platforms and the challenge of managing your brand in real time.
1400	Living in the age of instant judgement • Future predictions for the PR industry in a social media world Andy Oliver, Senior Vice President , LEWIS PR
1420	Online Crisis Management in the Digital Age using Social Media • Understanding crisis management and the role social media play • Create an effective online crisis management plan using social media • Case Studies - United Airlines, Ford Motor Company, Domino’s Pizza, Procter & Gamble (Pampers), Nestle • Prevent crisis before it happens Roderick Low, Principal Trainer, Adonai Training LLP
1440	Social Media – First For Breaking News • The changing news-cycle • The time difference between stories on that break on Twitter v traditional news outlets • How social media is used within news outlets • The rise of 'real-time public relations' Julio Romo, PR and Communications Consultant, Twofourseven
1500	Interactive Panel Discussion – Developing and monitoring trends in your industry? • Social Media monitoring – examining the impact of your brand in a social media environment • News optimisation – delivering Social Media enabled press releases • Examining key influencers and conversation tone when evaluating your brand in a Social Media environment • Key ways and tips to building social media relations • Reputation Management: A crisis is a bad time to start building relations Lars Voedisch, Regional Head - Media Intelligence, Asia Pacific, Dow Jones & Co. Julio Romo, PR and Communications Consultant, Twofourseven Anshul Jain, CEO ThoughtBuzz Stephen Dolan, Commercial Director, Facebook
1530	AFTERNOON BREAK & EXHIBITION
	Social Media, Social TV and Mobile Apps This final session of the day, will look into two emerging areas within Social Media, Social TV and Mobile apps. How is Social Media infiltrating the broadcast industry and are location based apps changing the mobile social media landscape?
1600	Interactive Panel: What impact will Social TV have on the media industry as a whole? • The impact of social networks moving into the TV business • How Pay TV operators can harness Social Networks and web 2.0 within a multiplatform strategy? • Will Social Networks take on the role of content aggregators or producers? • How production companies can use Social Networks as a way to develop new ideas and new talent Fotini Paraskakis, Director of Production, FremantleMedia Asia James Ross, Regional Director Asia, ITV Studios Global Entertainment Manish Singhal, Head- Usage development & Retention - digitalTV at Bharti Airtel Limited Senior representative from NDS
1620	Next generation mobile web • Why the time is right for Social Networks to engage in the mobile web • Why it is not right to focus only on the iPhone • How to build sites quickly and efficiently • Various Showcases Jörg Krahnert, APAC MD, Netbiscuits
1640	The role of key technologies in delivering social TV via traditional TV platforms – security of content, middleware and widget development
1700	Interactive Panel: Geotagging: location is no game - the new dimension of marketing • The landscape of existing Apps: who, how many users, how old etc • How apps are integrated into marketing and what they bring etc • Any such local dedicated apps in Asia? • Predicting behaviour through geotagging and marketing from it Saumil Nanavati, Co-founder & CEO, Chlkboard Winston Goh, Product Marketing Manager, Samsung Asia Pte Ltd Stephen Dolan, Commercial Director, Facebook
1730	Open Q&A
1745	Event wrap up - What’s next? Looking beyond Facebook & Twitter in Asian Social Media • Key bloggers, and journalists review their findings over the 2 days, asking attendees their thoughts and give their views on what’s coming next within the Asian Social Media market!
1800	SUMMARY & CLOSE

Social Media Forum Asia

Conference Agenda