James joined InMobi in January of 2010 as head of global research and marketing. As a 20-year veteran of research, analytics, and digital marketing, James will help drive InMobi’s product and brand position as a global, independent thought leader focusing on performance oriented analytics and research.
Before joining InMobi, James honed his professional skills with Topspin, comScore, Tickets.com, The Clorox Company, and Information Resources learning all facets of marketing research, marketing, product development, and data analytics. In his recent position as Senior Vice President with comScore, James spent 7 years leading the development of the firm’s qSearch™, Video Metrix™ and Ad Effectiveness capabilities into industry leading data and analytics tool widely used by hundreds of clients around the globe.
James is now regarded as one of the industries authorities on digital marketing broadly and has been quoted by leading US and UK news organizations such as the LA Times, San Francisco Chronicle, San Jose Mercury News, NPR, BBC, and Wall Street Journal to name a few.