As the Regional Head of Marketing and CRM at Toys LiFung (Asia) Ltd, the Asia franchise of Toys R Us – the world’s #1 toy retailer - Argha Sen is responsible for managing Toys R Us marketing programs across 8 countries, spanning more than 100 retail stores. He also directs the multi-country Toys“R”Us Star Card CRM program, which was recently named the Best Loyalty Program in the ASIAN BRAND MARKETING EFFECTIVENESS Awards for the third year in a row.
Now based in Hong Kong, Argha travels extensively both for work and pleasure, loves to explore new cuisines and tastes, and blogs about food, drink and travel in his spare time.
