Whether launching and leading his own company or steering the marketing strategies for global blue chip brands, Freddie Laker has always focused on his two biggest passions: emerging technologies and emerging markets. Throughout his impressive career, he has helped marketers gain share by beating their competition to the future, by identifying upcoming opportunities before they are commonly understood. As executive director of digital strategy in the Shanghai office of SapientNitro, Freddie is responsible for driving new business growth in the region, while further enhancing the digital offering in the Asian market. Freddie joined SapientNitro Miami as Director of Digital Strategy in 2008, bringing with him a vast amount of digital experience ranging from global marketing strategies to emerging media such as mobile, social and branded entertainment.
In 2004 Freddie founded the digital agency, ichameleon/group, which gained widespread respect and accolades during its 4-year rise developing campaigns for globally recognized brands including Coca-Cola, Guinness, Taco Bell and Toyota. ichameleon’s creative magic lived on as the team of talented strategists, doodlers, developers and rock stars joined Freddie at SapientNitro, when the company continued to acquire some of the world's best marketing talent.
Freddie has participated in the creation of well over 1,500 interactive projects from financial institution applications to left-field viral marketing campaigns, so has the ideal background to develop high impact multi-channel marketing campaigns that reach millions of consumers for companies like Coca-Cola and Unilever.
Freddie has been pioneering Internet related ventures since 1995. In the early days of the Internet his accomplishments ranged from Internet landmarks such as the creation of the world's first 24-hour a day Internet Radio station, “The Womb”, to founding one of Florida’s oldest Internet Service Providers.
In addition to his strategy duties Freddie actively contributes to both the blog TakeMeToYourLeader.com and AdAge.com in conjunction with participating in speaking engagements around the world on social media and future marketing trends.
