Kriti is a senior marketing professional with 15 years of international experience having worked with leading technology companies across Asia Pacific, EMEA and the United States. She has deep experience in developing creative, strategic, results-driven B2B marketing campaigns for emerging and mature markets covering financial planning, demand generation, media relations, corporate branding, executive thought leadership and industry alliances.Kriti is co-founder and Managing Director of Appio Labs, a corporate mobile apps developer, based in Singapore. Previously, Kriti held various senior marketing roles during her eight years at Dell where her experience spanned product management and marketing targeted at the Small & Medium Business, Public Sector and Corporate customer segments. Most recently, as Director of Solutions Marketing, Kriti led Dell’s industry solution marketing efforts targeting education, healthcare and the government sector across the APJ region. As Dell’s Director of Enterprise Marketing, Kriti managed a billion dollar portfolio of products designed for efficient datacenter operations (including servers, storage, software & services) in APJ and EMEA.
Prior to Dell, Kriti was a Technology Consultant with Compaq Global Services in New York, and a Pre-Sales Technical Specialist at Digital Equipment Corp in Singapore.
Kriti has an MBA from the London Business School and a B.Sc. in Computer Science and Information Systems from the National University of Singapore. Kriti was recently invited to join the Chief Marketing Officer (CMO) Council Asia as an Advisory Board Member.
Twitter @Kriti_Kapoor
LinkedIn: http://sg.linkedin.com/in/kritikapoor
