Mr. Menon brings award-winning marketing and engineering expertise to his role as TIBCO's executive vice president, where he is responsible for product marketing and strategy, corporate communications, field marketing, and customer and partner enablement.
His laser focus on executing innovative and impactful initiatives has allowed marketing to play a pivotal role in defining product offerings, strengthening TIBCO's brand, increasing revenue, and driving conversations among customers and prospects through the early establishment of community platforms. This strategy is evidenced in his responsibility for leading the development of the company’s latest workplace communication tool – tibbr.
With Mr. Menon at the helm, TIBCO has won numerous marketing awards for its creative yet cost effective campaigns while generating one of the highest marketing ROIs according to leading analyst benchmarks. Moreover, his insights on innovation and technology have been sought by analyst, business and marketing audiences.
Mr. Menon has also served as TIBCO's Chief Strategist, defining and executing new product strategy and M&A direction. Mr. Menon also calls upon experience at Accenture, having consulted with Global enterprises on supply chain and e-commerce strategies. Mr. Menon holds an M.S. in Industrial & Management engineering and a B.S. in Industrial engineering.