Colin is co founder of i-POP, a Mobile Service Provider with direct offices (and 45 staff) across Singapore, Indonesia, the Philippines and Vietnam, He has worked on expanding regional mobile entertainment and billing services for seven years. His focus has been the development of viable revenue generating premium content services for the region's largest broadcasters namely ESPN STAR Sports, MTV Asia and BloombergTV amongst others.
More recently he has been evolving new VAS-based content channels for Operators such as Telkomsel, AIS and Viettel. i-POP itself champions "marketing through content" in 19 countries across Asia. The company focus for 2009 is to integrate more ad-supported mobile services for major brands.
Colin has witnessed rapid and difficult industry changes in 2008, with the push to True Number Portability (TNP) in Singapore and Malaysia – a cost which is borne by Service providers, mobile content subscription mechanism changes; and the dramatic rise in MNO licenses in India and Indonesia.
