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Rupert Daniels, Global Partnerships, Arsenal F.C.

RDanielsArsenalRupert has a wealth of experience at the highest levels of the global sports and entertainment industries and is a specialist in digital strategy and marketing.

In his role at Arsenal FC Rupert is responsible for developing content driven Global Partnerships across multiple industry sectors - with a special focus on integrated digital technologies and telecommunications to engage Arsenal’s 150 million global fans.

Prior to Arsenal, Rupert spent  7 years working as a Director at FIFA where he was responsible for the commercial success of the record breaking official website FIFAworldcup.com, the FIFA film & TV archives, official music & giant screens for the 2006 world cup, and executive production for FIFA  TV graphics and multi-media content.

Rupert has also contributed to numerous CSR campaigns and lists his greatest achievement as delivering the world biggest mobile marketing campaign for the 1Goal charity and helping send over 4.5 million children to school.