Social Media Forum Asia

 
 
You are here:: Exhibition Workshops
 
 
asia-workshop

SMWF Asia Workshops, located within the exhibition area create an interactive learning environment. This workshop area will be hosted by the industry leading social and online networks and agencies.

Workshops are complimentary for all SMWF Asia visitors and provide a great way to keep up to date with developments from not only the social media industry, the latest platforms and brand case studies but new for 2010 workshops will be educating in all elements of the online marketing mix, such as SEO, Paid Search, Affiliate, Mobile & Apps.
 Day 1 - 22nd Sept 2010
0800
 Registration & Networking
0930
  Find out how social media information available online can be mined to provide further intelligence beyond the usual PR and Marketing angles, such as
• Understanding the moods and sentiments of countries
• Predicting financial stock prices
• Providing the knowledge needed to make strategic C-level decisions.
• Find out about the new frontier of social media using various case studies and examples.
Dorothy Poon, Head of Research and Services, Brandtology 
1000  Real-Time Social Marketing/Social Media Online Reputation Management based case studies and trends 
• Manage & handle crisis
• Manage Reputation
• Brand marketing
• Customer relations and customer service
Mahesh Murthy, Founder & CEO, Pinstorm
1030   
1130
 Effective FFacebook Marketing:
Some of the topics we will touch on include
• Demographic based traffic driving
• Establishing live long leads
• Quantifying fans
Speaker: Ryan Lim, Business Director, Blugrapes 
mobile-icon

 Mobile Social Media Asia Half Day 'Free to Attend' - with Mobile Entertainment Forum

  Session times - 13.00 - 17:00pm - 22rd September - Topics covered include:

Six Degrees have partnered with Mobile Entertainment Forum to bring you a half day on Mobile @ THE Social Media World Forum Asia.

With a current overview of the mobile social networking market, highlighting obstacles from leading social networks, operators and start up mobile social networks.
1330  Chair: MEF Intro: The Rapidly Changing Landscape of Social Media as Mobile Entertainment [Vice Chair, Colin Miles]
- Colin Miles, MEF Asia Vice Chair
1345  Industry Insight:  Consumers & Convergence (Social Media), KPMG
1400  KEYNOTE Insight: Mobile Social Operators? How do Operators intelligently support Social Media services?
1420  PANEL: Friend or Foe? Operators and Social Networks
1445  Presentation: How Nokia interweaves Social Media into your day!
- Chris Schaumann, Regional Head of Online Sales & Marketing, SE Asia & Pacific, Nokia Mobile Phones
1515  Coffee break
1545 PANEL Have handsets been blinded by Social Media Apps? Is your handset now only a Social Media portal?
Moderator: 
- Chris Chandler, Industry Consultant
Speakers:
- Victor R. Ocampo, Regional Business Development Manager, Mobile Yahoo! Southeast Asia
- Joerg Krahnert, Managing Director, Netbiscuits
1610  Social Media and Games: New World Order? The challenge of Social Gaming and its impact on traditional publishers.
1630 Panel: Do App developers own the future or are they a passing phase / fad?
Moderator:
- Patrick Kennedy, CEO Sidebar Inc
Speakers:
- Sudarshan Dharmapuri, Vice President, Product Management, IMImobile
- Douglas Gan, CEO ShowNearby
- James Gray, Sales & Marketing Director, Electronic Arts Asia Pacific Pte Ltd
- Oliver Graves, Asia Sales Director, Motricity
1655  Panel: Social Gaming: the Hidden Millions. How a virtual industry has changed our World of Entertainment
1730  Chair's Closing remarks....
 

Day 2 - 23nd Sept 2010
Social TV Asia Half Day 'Free to Attend' - with Asia Pacific Broadcasting,

Six Degrees have partnered with Asia Pacific Broadcasting to bring you a half day on Social TV @ THE Social Media World Forum Asia. With the emergence of the TV App Store upon us, various Social TV integrations - this session will look at some of the latest trends in this area.
 Session times - 9.30 - 1pm - 23rd September - Topics covered include:
 

Social networks have started commissioning TV series for their networks, others have launched stand alone services, and the TV industry is utilising social networks to evaluateviewers responses to upcoming programs.Day two examines the area of Social TV.

  • TV applications & widgets, launching new services and building new revenue streams for platform providers and broadcasters. Will social media interactivity bring value for TV users ?
  • Can social interaction via the TV generate operator revenues ? Social TV, defining next generation TV services? Will TV go the way of the iPhone? What does the social media sector offer the TV industry?
  • Integration of Social TV apps within the EPG - Social TV as an extension of the EPG? Social networks - the new entrant to the video market?
  • Examine the current state of the market - from broadcasters, content providers, social networks, brands, advertisers and analysts.
  • Understand the key trends driving social TV. Building and improving the TV conversation, creating personal content and interactivity, and understanding opinions and engagement as a natural extension of the TV?
0800 Registration & Networking
0900 Social TV – in partnership with Asia-Pacific Broadcasting
1300 Overview and Q&A's

1300		  Social Media Workshops
 Content & its role in Social Media
  Speaker: Kavita Jhujjhunwala, Director & Co-founder,Web Spiders Group
1345 Beyond Facebook
Speaker: Ryan Lim, Business Director, Blugrapes
1445
  Video optimization and viral campaigns
Speaker: Director of Business Development, Digital at BLK A Pictures
1800 SUMMARY & CLOSE
LineBreak

To register for your exhibition and workshop pass, click here

If you are interested in hosting a workshop during SMWF Asia, please contact Ian (@) sixdegs.com to discuss opportunities available.