2011 Speakers Include


Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking.

SMWF is continuing to evolve with our aim to deliver an event which is second to none, ensuring our audience receives the maximum potential from attending our shows. New for 2011 we have introduced panel discussion formats, tweet up panels, on stage interviews, open 'Q&A' portions, audience sourcing debates and break-out group discussions allowing for you to explore in-depth the key social media platforms, and how they can enhance your marketing.

A conference pass offers attendees the ability to mix and match an agenda that suits their requirements from 3 streams - Social Media World Forum and, new for 2011, Apps World, delving into Apps as marketing tool. A centralized bar area also aims to help facilitate networking, and of course grab a drink throughout the 2 days.

Track highlights include:


•    Integrating social media into your marketing plan, and building your social media marketing toolbox
•    How Social Media is being used for brand building
•    How to engage with customers though Mobile Social Media and social media with mobile apps
•    Building your Facebook, Linkedin, & Twitter marketing strategies
•    Location based marketing
•    Social Shopping - new influencers, voucher offers and real time social shopping
•    B2B social media marketing
•    Social TV – how social media is changing the way we interact with the TV
•    Social CRM – internal social media, community building and management
•    Top tips on selecting your Social Media Agency – the role of who does social media within your organisation
•    Best practices for delivering PR campaigns across multiple Social Media platforms
•    The new buzz word “Social Search
•    The Socialisation of the Internet with the impact of social credits and the open graph approach
•    Social Gaming & Virtual Currencies
•    Examining the differences between the Social Media market and other parts of the world
•    Twitter applications and mash ups examined



New for 2011, we have introduced the Social Media Hub, educating in all elements of social media marketing with some of the leading platforms. If you want to get in touch about the event, or have show suggestions please contact



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Gold Sponsors


Silver Sponsors

Tiger Pistol

Event App Sponsor


Official Business Newspaper

The Wall Street Journal

Supported by

Singapore Exhibition and Convention Bureau

Workshop Partners

e2i (Employment and Employability Institute)
Facebook Developers Garage Singapore

Exhibitors 2011
Talk Box
Trend Stream
Mobile Marketing Association



  • Protein World – Brand integrity genius or PR suicide?
    Another day and another social media fuelled drama to take centre stage as the office talking point. However, this time it’s not a colour changing dress which is at the centre, it’s the actions of supplier of supplements and (apparently)...
  • How American Express uses social to create brand advocates
    At American Express social media is vital to building brand advocates with its customers sharing their own personal experiences of the brand and the company embracing a show, don’t tell philosophy. Simon Veaney,  director of soclal communications at American Express,...
  • Why great content marketing is about thinking laterally
    Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message. The Dolmio Pepper Hacker campaign, which has already amassed...
  • Five tips for implementing a content marketing strategy
    1)      Make sure it’s good. It sounds so simple but marketers often confuse content – words on a page – with good content – ie words on a page that will actually get read for their merit and convey the...
  • Why engagement means everything for Oxfam
    MEET THE SPEAKER: Paul Gill, Head of Digital Engagement at Oxfam Charity organisations face particular challenges in building relationships and engagement but get it right and the buy-in can be huge as Oxfam’s Head of Digital Engagement Paul Gill explains....