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mobile-marketing-part2011 Mobile Marketing is the leading magazine dedicated to the mobile marketing industry. The website launched  in November 2005, and now attracts 30,000 unique visitors per month. The site is updated several times each business day, with news, views, interviews and analysis from the mobile marketing coalface.

The site is edited by David Murphy, an experienced marketing and technology journalist who has written for the Financial Times, Marketing, Revolution, Research World and many other titles.
In 2010, Mobile Marketing launched its first print edition at Mobile World Congress in Barcelona. This is now being produced on a quarterly basis as a vehicle for more in-depth analysis of the mobile marketing business, to supplement the daily coverage on the website.

In June 2010, Mobile Marketing announced its Awards program for the mobile marketing business, the EMMAs – Effective Mobile Marketing Awards. The EMMAs salute excellence in effective mobile marketing across 13 categories, with the winners due to be announced at an awards ceremony to be held in London in December.

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