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Brandtologyv2Before founding Brandtology, Eddie was the founder and CEO of e-Cop Pte Ltd, which grew to become a market leader in the Information Security Industry. He pioneered the first 24×7 Managed Security Services in the world with e-Cop which was acquired in 2007 by a wholly owned subsidiary of Temasek Holdings Pte Ltd.  In 2008, Eddie founded Brandtology, a business and brand online intelligence firm. Using proprietary technologies and proven process, combined with trained and experienced analysts, Brandtology helps companies listen to conversations in the social media and make strategic decisions for their brands in a timely manner.

Brandtology supports global clients in multiple countries and languages with more than 140 social media specialists in 12 global locations.

Previously, Eddie had held senior management positions in IBM (NYSE:IBM) and Computer Associates Inc (Nasdaq:CA). Eddie holds an MSc in Communication Engineering from Imperial College, London.