How digital technology is changing McDonald’s structure, offer and customer relationships

In recent years McDonald’s has worked hard to change its image ‘from fast food to good food fast’ but speaking at #SMWF Europe earlier this month Pierre Woreczek, chief brand and strategy officer, for McDonald’s explained how digital technology is changing McDonald’s structure, offer and customer relationships. 

Moving from mass McDonald’s to my McDonald’s

In the second chapter of McDonald’s strategy change Woreczek said the company was shifting to a much more personalised approach as it moved from mass McDonald’s to my McDonald’s. However he said it was a tough ask: “Personalisation is not a unique element but it is a pretty challenging goal for a mass business like McDonald’s,” he said. However he said digital, if McDonald’s does it well, could be “our road to heaven in our restaurants and we way we do things,” he said. So exactly what changes will it bring to the business and how it does things? (more…)

Could using Facebook to pay really pay off?

News reports are today suggesting that Facebook is planning to introduce financial services to allow users to make electronic payments, but could using Facebook to pay really pay off?

The company is believed to be seeking regulatory approval from the Central Bank of Ireland to offer electronic money and remittances with a service that is expected to be Europe-wide. A further rollout however would offer Facebook huge opportunities in emerging economies where the trend of payment via mobile devices is catching on much faster than in economies where methods of payment are more established and where payment infrastructures are less structured. (more…)

Top five names not to miss at #SMWF North America

We have some great names lined up to speak at #SMWF North America and will be interviewing a number of them in the run-up to the show. Here we bring you top five names not to miss at #SMWF North America, which runs 28 May to 29 May at 82Mercer, New York.


1) Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International – Bonin is our keynote speaker at #SMWF North America with a presentation that will look at creating a tailored approach to build and implement a truly multi-channel campaign.


‘Be authentic. Be engaged.’ Jeff DeMarrais, CCO for GE Healthcare at #SMWF Europe

#SMWF Europe last week saw Jeff DeMarrais, chief communications officer for GE Healthcare, deliver a brutally honest, inspiring presentation on defending brand and reputation online – a challenge he admits is far from easy. “I’ve screwed up so many times I don’t know how I have a job sometimes,” he said. However he warned that companies have to take the risk of making mistakes. You can’t be afraid to fail particularly when your company’s reputation is on the line,” he said.

He said companies have to realise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure brand reputation is maintained. As you tell your story and tell your brand you realise there are thousands of voices out there,” he said. (more…)

27 Way to Engage Employees – Top advice from industry leaders at #SMWF




By Tiffany St James 

On Day 2 of #SMWF Europe saw the return of the ever popular Learning Labs an interactive session on Social Business, steered by direct industry interest, the hot topic of Employee Engagement was up for debate.

Shaped by the panel of leaders:

  • Jo Taylor, Head of Talent Management, TalkTalk
  • Azfarul Islam, Deutsche Bank, Enterprise Collaboration and Social Business Strategist
  • Laura Temple, Head of Leadership Engagement;

and designed and facilitated by Tiffany St James, Digital and Social Media Strategist, this session set out to enable industry leaders to collaborate on 9 key industry topics in Employee Engagement. (more…)

Great social media networking is about doing so without barriers, said Sean Gardner at #SMWF Europe last week

Sean Gardner, Forbes #1 social media power influencer, last week appeared top of the #SMWF Europe agenda as our keynote speaker, and according to mentions on Twitter was the most popular speaker at our event. In his keynote speech he said that great social media networking is about doing so without barriers.

In the five years since he launched onto social media in January 2009 Gardner has become a market leader on a philosophy that he said is based on the fundamentals of social media – social networking without barriers. “Nobody does anything alone. When I connect with individuals I listen for people who use bridge terms – us, team, we, together,” he said. “I tune people out who are about me, my etc,” he says. (more…)

#SMWF N. America – Early bird discount ends soon!

With only days until our early bird registration offer ends for tickets for social and digital marketing conference #SMWF North America in May now is the time to book.

Our show, which follows a similar format to #SMWF Europe, which attracted  more than 500 visitors to London this week, is being held at 82 Mercer in New York from May 28th and 29th and has an impressive speaker line-up of experts that includes nearly 40 experts in the world of social media with many more to be announced in the coming weeks.

Keynotes and breakouts

As with our successful #SMWF Europe show #SMWF North America will feature a two day main keynote track coupled with breakout sessions that cover subjects including Marketing & PR, Social Business and Data & Analytics in more detail. (more…)

#SMWF Europe 2014 in pictures

We hope you’ve enjoyed the last two days of interactive debate and discussion at #SMWF as much as we have! Thank you to everyone who attended and made the event so productive and engaging. Here are our photo highlights of the last two days!


#SMWF Europe 2014 – that’s a wrap!

As the doors shut on another #SMWF Europe featuring 80 speakers and 500 attendees across two action-packed days, it’s time to reflect on the best show in #SMWF’s history to date.

March 31 and April 1 saw heads of social, marketing managers and C-level executives congregate on The Brewery to mingle and interact with exhibitors and the conference agenda, with large brands ranging from McDonald’s, The Walt Disney Company and Philips talking shop on all things social. (more…)

FEATURED SPEAKER: Laila Takeh, Head of Digital Engagement, Unicef UK

Following the explosion of the #nomakeupselfie the role of social media for charity and charitable organisations has been a hot news topic in the last fortnight.

At #SMWF there is the opportunity to hear about how a number of charities and not for profit organisations embrace and use social media to drive awareness and donations including Laila Takeh, head of digital engagement at Unicef UK. “My role is drive digital changes to make digital first and to direct delivery of digital activity and work across the business to embed digital strategies into achieving our objectives,” says Takeh.

And for Unicef those objectives are key. “Social is a really valuable way for us to work with our supporters to achieve changes for children and we do that through all the usual platforms,” she says. (more…)