The ever-changing world of social media means there are always puzzles to be solved so we’ve pulled together the top ten how-to questions that #SMWF Europe will help you answer (and where to be at the show to hear the answers!)
1) How do I create a tailored approach to build and implement a truly multichannel campaign for my business?
Head to day two’s keynote session within the Keynote Track where McDonald’s will reveal how they have done it.
2) What effect will pay to play have on my digital marketing strategy and how do I stand out without having to pay to play?
Pop along to the #SMWF Keynote track on day one where a panel including IAB, KLM, Asda, Unicef and Sky will debate just that, as well as looking at whether pay to play options are generating business results. (more…)