Alper Eroglu, Global Media Director, Deodorants and Oral Care Categories, Unilever is one of our key speakers for this year’s #SMWF – taking place 8-9 June at London Vinopolis. With a responsibility for the global communications strategies for brands including Lynx, Sure and Signal Alper will be speaking in our Social Content breakout session. He will help to examine whether content marketing will replace PR. We caught up with him ahead of the show to find out more about what he thinks but would love your views too.
Crowdfunding has come to the fore in the last few months – fueled by charity campaigns like the icebucket challenge which raised millions for charity – and, more recently, by well-wishers trying to help out those in need.
The most heartwarming of these was the story of Katie Cutler and Alan Barnes. Katie set up a GoFundMe page for Alan, a disabled and vulnerable pensioner attacked outside his own home. With the aim of raising £500 the world was stunned when the fund topped £330,000 before donations were halted because an overwhelmed Alan had enough cash to buy his own home and refused to accept any more cash.
Social media has enabled us to share more about our lives, emotions and actions than ever before but wearable technology still has the potential to take the sharing trend through social media yet further as our technology becomes an ever more integral part of us.
As we become more comfortable with wearable tech – be it a smartwatch or fitness tracker device — then so we will become more comfortable with sharing not only via our desktop, mobiles or tablets but also our smart watches, glasses or other wearable tech.
Social apps including Snapchat have already developed their own products for smartwatches such as Samsung Galaxy Gear to improve the likelihood of sharing via social through wearable tech and for many of the fitness tracker devices the key element is about sharing activity progress through social channels to help users better achieve their goals. Read More
By Ana de Jesus, EMEA Marketing Manager, Shoutlet, @ana_jesus
As the year kicked in we’ve seen plenty of articles showcasing the expected trends in social media for 2015.Some may seem more groundbreaking than others, but overall they all come with one question – how will one be able to measure the resulting ROI?
Measuring Social Media ROI has been a top priority to 88% of marketers and, as Nichole Kelly from Social Media Examiner puts it when referring to its importance, “ROI will advance your career more than any other skill you can develop”.
It’s hard to think of summer when it’s cold, wet and windy but at #SMWF we are already looking ahead with the 2015 European show already booked in for 8 to 9 June and our speaker list is growing fast.
We’re extremely pleased to announce Bazaarvoice as Platinum Sponsors for #SMWF 2015. Returning for a second year Bazaarvoice will be supporting the programme of content including keynote speeches & breakout sessions.
Each month more than 500 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network, connecting brands and retailers to the authentic voices of people where they shop.
The technology platform amplifies these voices into the places that influence purchase decisions helping marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty.
Fancy becoming a sponsor, why not get in touch? Call us on +44 117 973 23 53, email us at email@example.com or simply click here.
UK lifestyle clothing brand Fat Face announced its year end results earlier this week for the 52 weeks to 31 May 2014 and revealed that much of its growth was thanks to its high levels of customer engagement – of which social media played a huge part.
“In addition to our traditional web presence and email communication with customers, we are increasingly interacting with customers through social media,” said Fat Face CEO Anthony Thompson. “During the year we launched a competition to win a Land Rover which ran for nine weeks and attracted 250,000 entrants,” he said.
The company revealed increasing ecommerce sales – up by 26% — and now representing 15% of the company’s overall sales – the latter up by 3% on last year. After relaunching its website in October the retailer plans further website enhancements, such as order in-store and click-and-collect, and increasing the number of customer database records, particularly email addresses, in order to drive customer engagement and maximise the benefit of promotions.
Customer engagement is vital for any retailer in today’s age but for retailers that truly embrace the opportunity that social media offers them – not only as a customer service channel but also as a customer communication and engagement channel – there is the opportunity to see the same sorts of results as Fat Face.
The company has nearly 19,000 followers on Twitter whilst its Facebook page has more than 100,000 likes.
It’s rare for someone to start a presentation with the words ‘I’m not going to tell you anything new’, but that’s what Ben Blakesley, global social media, Reebok, did at #SMWF North America last month. But there was a logical reason to his claim: “The reason I’m not going to do that is because social media is a newish tool but it’s still communication. It’s still the same thing we’ve always been doing and all the same old rules apply,” he said.
After a decade in social media he should know. At the show he explained how to make the best of social media as a customer service channel and the five steps to better customer interactions on social media.
Blakesley said brands and businesses had three choices when dealing with customer service online. “You can do nothing, you can respond to people or you can make it what your brand on social media is all about. It will be a customer service channel for your company whether you like it or not so you have to prepare for it,” he said. Read More
If anyone should know about how to drive viral content it’s Upworthy, the viral content site that launched in March 2012. Today it has commanded a large, loyal audience of socially conscious and socially connected people. In a keynote address at #SMWF North America last month the company’s director of revenue Josh Luger revealed his top tips for getting heard in the battle for attention.
1) Purpose is an incredibly powerful motivator
Luger said the topics that Upworthy focussed on, that include the environment and racial equality, could be the most powerful of all. “Content that connects with people deeply can go viral. There is a misconception that content like that can’t go viral and isn’t sharable but it can be the most sharable content on the internet. It’s not just about creating stuff that’s humorous and entertaining. Something of social significance can be as sharable as something funny,” he said. Read More
Well we hope you have all had a chance to absorb everything you heard at our recent #SMWF North America and wondered what was the most important lesson you learnt at #SMWF North America?
For us the show was a big success and we would like to say thank you to everyone – from attendees, sponsors and exhibitors – for taking part.
With nearly 70 speakers covering everything from digital marketing and PR to data and analytics as well as many other hot topics of debate in social media and marketing there was something for everything to learn and the heads of social, marketing managers and C-level executives who attended the show certainly seemed enthusiastic if our own social media feeds were anything to go by. Read More