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digital marketing

1
Why great content marketing is about thinking laterally
2
Five tips for implementing a content marketing strategy
3
Why engagement means everything for Oxfam
4
Why social video is more important than ever in 2015
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SPEAKER INTERVIEW – Alper Eroglu from Unilever talks content marketing & PR
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Is crowdfunding heading for a PR meltdown ?
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Getting social through wearable tech
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Effective ideas to kick start your social media ROI tracking for 2015
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#SMWF 2015 – First speakers announced
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Bazaarvoice announced as Platinum Sponsor for #SMWF 2015

Why great content marketing is about thinking laterally

Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message.

The Dolmio Pepper Hacker campaign, which has already amassed nearly 2 million views on YouTube since its launch, has got people a little overexcited over the past week or so with many desperate to get their hands on this magical pepper mill which is actually a device for turning off wifi and electronic devices. But these are the people that are missing the brilliance of the ad which is not in the device itself (although it is pretty cool and I want one) but in the principle behind it.

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Five tips for implementing a content marketing strategy

1)      Make sure it’s good.

It sounds so simple but marketers often confuse content – words on a page – with good content – ie words on a page that will actually get read for their merit and convey the marketing messages the company is aiming for. Remember copy has to be readable, well written and get to the point.

Don’t over labour your message, don’t make it too salesy and do try to make it genuinely interesting. Would you want to read it?

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Why engagement means everything for Oxfam

MEET THE SPEAKER: Paul Gill, Head of Digital Engagement at Oxfam

Charity organisations face particular challenges in building relationships and engagement but get it right and the buy-in can be huge as Oxfam’s Head of Digital Engagement Paul Gill explains. He runs the digital engagement team at Oxfam working across web, social, email and paid and will be part of our engagement panel within the keynote track of day one of #SMWF in June.

Ahead of the show we caught up with him to find out more about the role of social in Oxfam, the importance of the correct balance around telling a story and seeking endorsement and the riches to be had from embracing the passion of Oxfam’s supporters.

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Why social video is more important than ever in 2015

Video has increasingly got social over the last few months and with the news this week that Facebook may have already overtaken YouTube social video has hit centre stage.

Despite only being introduced to Facebook last year socialbakers claims that social video has the biggest organic reach on Facebook at 8.7% compared to 5.8% for status updates. Photos meanwhile have a 5.3% reach and links a 3.7% reach.

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SPEAKER INTERVIEW – Alper Eroglu from Unilever talks content marketing & PR

Alper Eroglu, Global Media Director, Deodorants and Oral Care Categories, Unilever is one of our key speakers for this year’s #SMWF – taking place 8-9 June at London Vinopolis. With a responsibility for the global communications strategies for brands including Lynx, Sure and Signal Alper will be speaking in our Social Content breakout session. He will help to examine whether content marketing will replace PR. We caught up with him ahead of the show to find out more about what he thinks but would love your views too.

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Is crowdfunding heading for a PR meltdown ?

Crowdfunding has come to the fore in the last few months – fueled by charity campaigns like the icebucket challenge which raised millions for charity  – and, more recently, by well-wishers trying to help out those in need.

The most heartwarming of these was the story of Katie Cutler and Alan Barnes. Katie set up a GoFundMe page for Alan, a disabled and vulnerable pensioner attacked outside his own home. With the aim of raising £500 the world was stunned when the fund topped £330,000 before donations were halted because an overwhelmed Alan had enough cash to buy his own home and refused to accept any more cash.

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Getting social through wearable tech

Social media has enabled us to share more about our lives, emotions and actions than ever before but wearable technology still has the potential to take the sharing trend through social media yet further as our technology becomes an ever more integral part of us.

As we become more comfortable with wearable tech – be it a smartwatch or fitness tracker device — then so we will become more comfortable with sharing not only via our desktop, mobiles or tablets but also our smart watches, glasses or other wearable tech.

Social apps including Snapchat have already  developed their own products for smartwatches such as Samsung Galaxy Gear to improve the likelihood of sharing via social through wearable tech and for many of the fitness tracker devices the key element is about sharing activity progress through social channels to help users better achieve their goals. Read More

Effective ideas to kick start your social media ROI tracking for 2015

By Ana de Jesus, EMEA Marketing Manager, Shoutlet, @ana_jesus 

As the year kicked in we’ve seen plenty of articles showcasing the expected trends in social media for 2015.Some may seem more groundbreaking than others, but overall they all come with one question – how will one be able to measure the resulting ROI?

Measuring Social Media ROI has been a top priority to 88% of marketers and, as Nichole Kelly from Social Media Examiner puts it when referring to its importance, “ROI will advance your career more than any other skill you can develop”.

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Bazaarvoice announced as Platinum Sponsor for #SMWF 2015

We’re extremely pleased to announce Bazaarvoice as Platinum Sponsors for #SMWF 2015. Returning for a second year Bazaarvoice will be supporting the programme of content including keynote speeches & breakout sessions.

Each month more than 500 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network, connecting brands and retailers to the authentic voices of people where they shop.

The technology platform amplifies these voices into the places that influence purchase decisions helping marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty.

Find out more about Bazaarvoice here.

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