Your Guide to Social Selling
Social selling is a key marketing skill to have if you want to become a leader in your market. Buyers are becoming increasingly more informed via social networks and sellers are unable to reach this new generation cold – they need to do more to engage.
Buyers use the information they can easily gain online and use it to make smart buying decisions. This is a change in behaviour for buyers, meaning sales and marketing strategies also need to change to keep up.
How does one get close to the buyer?
Sellers need to adopt new approaches and utilise the online channels; social networks and social media to build awareness, engagement, connections and trust and leverage their business relationships. Without this, online interaction sellers will find it increasingly difficult to sell.
Who is responsible for social selling?
This is most definitely a team effort between sales and marketing working through the buying funnel together. Those businesses effectively connecting sales and marketing to create new business and retain existing customers will become leaders their markets.
- What is social selling and why it is important to implement a strategy, plan and programme
- Social Selling Tips
- Social Selling Tools
- Creating a social selling programme
Zoe Sands is an experienced digital marketer and social seller. She started her digital marketing career in 1997 by launching Hyundai’s first website in the UK, since then her career has spanned the motor industry, non-for-profit and the IT sector where she worked for Cisco and Juniper Networks and led EMEA Digital Marketing. She was the driving force for social selling at Juniper Networks and is a leading expert in this field. In 2015 she decided to leave her corporate role to focus her efforts on building up her consultancy to enable more businesses to connect sales and marketing through social selling and social media. You can connect with her on LinkedIn and on Twitter @ZoeSands and @zoe9
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