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#SMWF 2015 – First speakers announced
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Bazaarvoice announced as Platinum Sponsor for #SMWF 2015
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Why social media is important for customer engagement at Fat Face
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5 steps to better customer interactions on social media
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7 top tips from Upworthy to drive viral content
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What was the most important lesson you learnt at #SMWF N. America?
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#SMWF N. America 2014 in photos
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Five #SMWF North America highlights you missed today and five you can’t afford to miss tomorrow
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MasterCard’s Priceless Surprises has been one its most successful social campaigns as JR Badian explains
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Ten ways that social influencer outreach needs to change if it is to stay successful

Bazaarvoice announced as Platinum Sponsor for #SMWF 2015

We’re extremely pleased to announce Bazaarvoice as Platinum Sponsors for #SMWF 2015. Returning for a second year Bazaarvoice will be supporting the programme of content including keynote speeches & breakout sessions.

Each month more than 500 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network, connecting brands and retailers to the authentic voices of people where they shop.

The technology platform amplifies these voices into the places that influence purchase decisions helping marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty.

Find out more about Bazaarvoice here.

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Fancy becoming a sponsor, why not get in touch? Call us on +44 117 973 23 53, email us at enquiries@sixdegs.com or simply click here.

Why social media is important for customer engagement at Fat Face

UK lifestyle clothing brand Fat Face announced its year end results earlier this week for the 52 weeks to 31 May 2014 and revealed that much of its growth was thanks to its high levels of customer engagement – of which social media played a huge part.

“In addition to our traditional web presence and email communication with customers, we are increasingly interacting with customers through social media,” said Fat Face CEO Anthony Thompson. “During the year we launched a competition to win a Land Rover which ran for nine weeks and attracted 250,000 entrants,” he said.

The company revealed increasing ecommerce sales – up by 26% — and now representing 15% of the company’s overall sales – the latter up by 3% on last year. After relaunching its website in October the retailer plans further website enhancements, such as order in-store and click-and-collect, and increasing the number of customer database records, particularly email addresses, in order to drive customer engagement and maximise the benefit of promotions.

Customer engagement is vital for any retailer in today’s age but for retailers that truly embrace the opportunity that social media offers them – not only as a customer service channel but also as a customer communication and engagement channel – there is the opportunity to see the same sorts of results as Fat Face.

The company has nearly 19,000 followers on Twitter whilst its Facebook page has more than 100,000 likes.

5 steps to better customer interactions on social media

It’s rare for someone to start a presentation with the words ‘I’m not going to tell you anything new’, but that’s what Ben Blakesley, global social media, Reebok, did at #SMWF North America last month. But there was a logical reason to his claim: “The reason I’m not going to do that is because social media is a newish tool but it’s still communication. It’s still the same thing we’ve always been doing and all the same old rules apply,” he said.

After a decade in social media he should know. At the show he explained how to make the best of social media as a customer service channel and the five steps to better customer interactions on social media.

Blakesley said brands and businesses had three choices when dealing with customer service online. “You can do nothing, you can respond to people or you can make it what your brand on social media is all about. It will be a customer service channel for your company whether you like it or not so you have to prepare for it,” he said. Read More

7 top tips from Upworthy to drive viral content

If anyone should know about how to drive viral content it’s Upworthy, the viral content site that launched in March 2012. Today it has commanded a large, loyal audience of socially conscious and socially connected people. In a keynote address at #SMWF North America last month the company’s director of revenue Josh Luger revealed his top tips for getting heard in the battle for attention.

1) Purpose is an incredibly powerful motivator

Luger said the topics that Upworthy focussed on, that include the environment and racial equality, could be the most powerful of all. “Content that connects with people deeply can go viral. There is a misconception that content like that can’t go viral and isn’t sharable but it can be the most sharable content on the internet. It’s not just about creating stuff that’s humorous and entertaining. Something of social significance can be as sharable as something funny,” he said. Read More

What was the most important lesson you learnt at #SMWF N. America?

Well we hope you have all had a chance to absorb everything you heard at our recent #SMWF North America and wondered what was the most important lesson you learnt at #SMWF North America?

For us the show was a big success and we would like to say thank you to everyone – from attendees, sponsors and exhibitors – for taking part.

With nearly 70 speakers covering everything from digital marketing and PR to data and analytics as well as many other hot topics of debate in social media and marketing there was something for everything to learn and the heads of social, marketing managers and C-level executives who attended the show certainly seemed enthusiastic if our own social media feeds were anything to go by. Read More

MasterCard’s Priceless Surprises has been one its most successful social campaigns as JR Badian explains

17 years ago MasterCard launched its Priceless campaign – yet with the help of social media its latest reiteration of the story- Priceless Surprises – has been one of its most engaging marketing campaigns ever. JR Badian, vice president and senior business leader for US digital marketing and social media for MasterCard will explain more later this week at #SMWF North America. Ahead of the show we caught up with him to find out more.

Read More

Ten ways that social influencer outreach needs to change if it is to stay successful

Richard Jones, CEO of EngageSciences, will be chairing a panel at #SMWF North America next week that will look at ways social influencer outreach needs to change if it is to stay successful. So why does it need to change and what do brands need to do?

1) Stop targeting the same people

The more traditional approach for influencer outreach has been to use social listening technologies to understand who are the major influencers in a category and then connecting with them, with incentive or sponsorship driven influencer outreach programs, but Jones says that needs to change. “Those influencers are typically the people that everyone else is chasing, so you have a lot of brands targeting the same individuals. Those people are easily discovered so everyone is going after them so you may spend a lot of money and get little for it,” he says.

Read More

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