Engage with the world of
digital marketing

1
E-Book Download: The Savvy Social Media Maven’s Guide to Media Intelligence
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The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party.
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How social allowed GE Healthcare to almost double its printed media reach last year
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Four social media & digital marketing debates you need to be a part of at #SMWF
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Four digital marketing greats you can’t afford to miss at #SMWF
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How Ford Motor Company moved from content provider to content creator
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Dogs & Democracy: The Election on Social Media
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Protein World – Brand integrity genius or PR suicide?
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How American Express uses social to create brand advocates
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Why great content marketing is about thinking laterally

E-Book Download: The Savvy Social Media Maven’s Guide to Media Intelligence

Cutting through the noise to find the real measure of your brand’s reputation is more challenging than ever. Because it’s harder to see where your brand stands, it’s also more difficult to create an effective messaging program—and prove its success to your higher ups.

Read the latest e-book from Meltwater to learn how you can be more deliberate in your approach, and measure what matters.

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You’ll get:

  • Step-by-step advice on integrating media intelligence into your day-to-day planning and execution of social media initiatives
  • Real-world examples of how companies are navigating the wild world of social media and amplifying their messages
  • Tips on proving the success of your programs

Download the e-book here and find out more about Meltwater at meltwater.com

The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party.

With #SMWF 2015 now just around the corner, we’ve been catching up with one of our many exciting speakers Tom Edmonds, Conservative Party Director of Digital and Creative. We’ve been asking him his views on social media and digital marketing, and what to expect from our Day One Keynote Panel: 2015 – The first social media election?

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How social allowed GE Healthcare to almost double its printed media reach last year

Will Spiers, Global PR Director of GE Healthcare, believes social media has had a huge impact on the traditional role of PR in business and has made the job of traditional PR harder than ever but with huge amounts of expertise in the market now available to work from he says there is much to be learnt about the future of content marketing. Ahead of his appearance at #SMWF this June we caught up with him to find out more about how social has changed his industry.

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Four social media & digital marketing debates you need to be a part of at #SMWF

It’s only 3 weeks until #SMWF 2015 will be arriving at London’s Vinopolis to provide 2 days of high level discussion, debate and networking around social media and digital marketing.

Over the 8th and 9th June, #SMWF will be bringing together over 60 high level speakers, covering all the latest debates from within the industry. Throughout the show we’ll be running our #SMWF Keynote track and breakouts covering Content Marketing, Social Business, Digital Marketing and Big Data & Analytics, take a look of some of the biggest issues we’ll be covering this year:

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Four digital marketing greats you can’t afford to miss at #SMWF

With little less than a month until #SMWF 2015 hits London’s Vinopolis from June 8 to 9 our speaker line-up is boasting some of the best names in digital marketing and social media.

More than 60 high profile speakers have now confirmed their attendance at the show, in a series of keynote and breakout sessions that will include both solo presentations and group panel debates on the latest hot topics in the industry.

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How Ford Motor Company moved from content provider to content creator

Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself: Read More

Dogs & Democracy: The Election on Social Media

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Protein World – Brand integrity genius or PR suicide?

Another day and another social media fuelled drama to take centre stage as the office talking point. However, this time it’s not a colour changing dress which is at the centre, it’s the actions of supplier of supplements and (apparently) dream bodies - Protein World. 

By now I’m sure you’re familiar with the bright yellow “Are you beach body ready” campaign which has been splashed across most of mainstream media’s landing pages, but interestingly enough it hasn’t been the ad itself which has caused the most raised eyebrows, it’s been the twitter response from the brand, who have gone for the “do the opposite of what everyone else would do” option in their responses to the tide of criticism. An example of one of many tweets from Protein World’s verified twitter account (@ProteinWorld) in response to criticism “Why make your insecurities our problem”, gives you an idea of the plan of attack Protein World are using. The instant reaction to their responses from the average twitter user is an understandable amount of shock and the comment of “Someone is going to get fired”. Read More

How American Express uses social to create brand advocates

At American Express social media is vital to building brand advocates with its customers sharing their own personal experiences of the brand and the company embracing a show, don’t tell philosophy. Simon Veaney,  director of soclal communications at American Express, says the rapid evolution of the medium brings exciting times since it allows brands to target the right customer with the right message at the right time – the biggest aim after of all of digital marketing strategy. Veaney will be sharing more of American Express’ strategy at SMWF in London this June but ahead of the show we caught up with him to ask him more about the role of social at American Express.

How important is social to American Express and how is it used?

“Social has irreversibly changed the way that consumers converse with brands and businesses. Our approach has always been to be where our Cardmembers are, a philosophy that applies as equally to your chosen social newsfeed as to your weekend break to Sicily.  We use our social channels to inspire our Cardmembers to share their personal experiences of the brand, which they love to do, as well as well as collaborating with bloggers and influencers such as Susie Bubble and Buzzfeed to tell compelling stories in their own inimitable way. As the classic literary rule states: Show, don’t tell.”

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Why great content marketing is about thinking laterally

Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message.

The Dolmio Pepper Hacker campaign, which has already amassed nearly 2 million views on YouTube since its launch, has got people a little overexcited over the past week or so with many desperate to get their hands on this magical pepper mill which is actually a device for turning off wifi and electronic devices. But these are the people that are missing the brilliance of the ad which is not in the device itself (although it is pretty cool and I want one) but in the principle behind it.

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