With the conference agenda really starting to take shape, we thought we would update you on one of the highlights taking place on day 1!

Argha Sen, Head of Marketing and CRM, for Toys R Us Asia – the world’s #1 toy retailer, will be sharing his experiences of how Social Media fits into the marketing mix at Toys R Us.  His 20 minute speech will be taking place at 1430, and will be covering the following points:

1430       Case- Study -Social Media Marketing @ Toys R Us: THE INTEGRATION STORY
•    Integrating Mass Media, Events, PR, CRM, Digital Marketing and Social Media to create the Toys R Us magic
•    Case Studies – Transformers Revenge of The Fallen and Lan Kwai Fong Carnival: Taking Social Media to the Streets
•    The Good, The Bad, the Ugly
•    What Next: The Future is Here

If you are looking to hear specific examples of how a global brand has been heavily involved in Social Media, then this is a session not to be missed!

Argha Sen is responsible for managing Toys R Us marketing programs across 8 countries, spanning more than 100 retail stores. He also directs the multi-country Toys“R”Us Star Card CRM program, which was recently named the Best Loyalty Program in the ASIAN BRAND MARKETING EFFECTIVENESS Awards for the third year in a row.

Now based in Hong Kong, Argha travels extensively both for work and pleasure, loves to explore new cuisines and tastes, and blogs about food, drink and travel in his spare time.

If you would like to be considered as a speaker at this year’s SMWF Asia, check out our speaker submissions guidelines here