We’ve teamed up with Vitrue to celebrate Social Media Week next week with a Social Soiree at the Hospital Club in Covent Garden on Thursday 16th February between 5 and 9pm. Come and join us and get involved over some networking drinks with social media enthusiasts and friends.

The event is free to attend and promises to be a fun filled evening and a chance to catch up before SMWF at the end of March. We’ve got lots of entertainment planned for the evening including an iPad DJ, Facebook games and the chance to win a piece of LiveArt crafted at the event representing a pictorial view of social media.

We’d love to see you there, so register to attend here, but be quick places are limited!

Let us know you’re coming – tweet us using the hashtag #SMW_Soiree

Good morning & welcome to day two of Social Media World Forum N. America 2011!  We’ve got another action packed day ahead. Big thank you to everyone who came to the SMWF party last night at Studio 21 and helped make it a night to remember.

In the SMWF workshop this morning kicks off with social media and brand management with Coca-Cola’s Director of Worldwide Interactive Marketing, Michael Donnelly. Michael will be giving the keynote Q&A covering building brand loyalty and engagement through social media. Here are a couple of articles you may find interesting. (more…)

Day one of Social Media World Forum North America 2011 is finally here. Over the next two days we’re presenting some of the leading figures in social media for sessions, discussions panels and workshops around harnessing the power of social media.

In the SMWF workshops, we’ll be exploring the broader impact social media is having on consumer behaviour examining the use for this new channel in marketing and PR, as well as monitoring ROI and building online communities. We’ve got some great speakers, with Joshua March, CEO of Conversocial chairing the action. (more…)

Fundamentals of Social Media 

Greg Cargill, VP of Client Services for Social & Media at Blitz and founder of the bigMETHOD opens this year’s free to attend Social MediaHub with the ‘The Importance of Process in Online/Social Marketing’ Research, Strategy, Creation and Measurement’ workshop. Focus will surround how to effectively engage with all relevant communities, to maximize your awareness efforts as well as how to keep your brand in the conversation between major announcements.

Day One, Social Media Hub, 10:30am

What’s your social reputation?

As social media moves from just another facet to mainstream marketing, more focus is being put upon social reputation. But what is social reputation and why does it matter to business? We gathered together leading thinkers from Klout, Collective Bias, Constellation research and Peer-Index.com to delve into the subject of social reputation, sharing their strategies and experience along the way.

Day One, SMWF, 09:10am (more…)

At Conversocial, we spend a lot of time working with companies who use our software to boost their customer service offerings on Facebook and Twitter. We’ve learnt quite a bit about the challenges they face along the way.

Two thirds of customers want to use social media to communicate with companies about customer service issues,an inevitable consequence of opening up real two-way conversation. Yet brands managing to bring the same level of service to the Facebook wall as traditional communication channels are in the minority.

Here are a few tips on how to deliver great social customer care, taken from our research into the performance of top international retailers. We’ll be releasing our US-focussed study “Who’s ignoring their customers” at the Social Media World Forum on Tuesday.

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Social Media World Forum and Apps World N. America is nearly upon us. Registration for the conference will open at 8am and exhibitions/workshops later at 10am on Nov 1st to one of the year’s most eagerly anticipated conferences; offering four packed conference tracks, a bustling exhibition space and a raft of industry professionals.

We’ve put together some important information for anyone planning to come along… (more…)

We are delighted to announce this year’s NYC social soiree will be hosted by Digital Mind State.

The  ”I AM DIGITAL” Reception & Party will be kicking off from 7:30pm, after the first day of Social Media World Forum and Apps World N. America (November 1st) at Studio Twenty One, Chelsea.

The Apps World & SMWF Networking party is a great way to unwind after an action packed day at the show. An evening designed to bring together event delegates for some chilled networking while enjoying a beverage or two. (more…)

Social media is a new and exciting world, especially if you’re a business just beginning to explore the space. Because it’s still a relatively new space, no one has definitive answers on what kinds of goals, tactics and measurements work best. However, there are a lot of people who have some great ideas.

Some of these people just happen to be part of a Twitter chat and community that I co-host known as #SMmeasure. #SMmeasure is a weekly Twitter chat that happens at 9am(PST)/noon(EST) every Thursday where myself and some very smart Twitter users get together to discuss and share our ideas on social media and social media measurement as it relates to a variety of different subjects.

The hashtag has also turned into one to follow all through the week as our community regularly uses it to share new and interesting articles they find that relate to social media metrics and measurement. After co-hosting this chat for over a year, I’m happy to say that there’s more than a few things I’ve learned from this community. (more…)

Strategies that enable brands to effectively engage their customers through social media channels were one of the key themes at SMWF Asia 2011. We met a number of companies that are right at the top of the curve in terms of understanding not only where and when to engage, but how.

We caught up with Evelyn Wee, marketing communication manager at Panasonic Asia Pacific;  flushed with the success of her team’s recent social media efforts on two fronts. Their objective was two-fold, gain buy-in from consumers around the company’s core activities; while at the same time engage them with the somewhat more complex ideas around Panasonic’s Corporate Social Responsibility message, Eco Ideas. (more…)

SMWF and Apps World have teamed up with the Hilton Garden Inn Chelsea, NY to offer all SMWF and Apps World N. America visitors discount room rates for the duration of the show.

Please note: Rates are only available until the 14th Sept, so if you would like to stay at the hotel we recommend booking ASAP before allocation runs out!

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