| Feb 03 |
Archive for the 'London' CategoryHow to tackle the risks of social media
Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This raises a couple of questions; what exactly are the risks posed by social media, and how can we negate, or at least mitigate, them? What if people say bad things about our brand? People often think that creating social media channels for the brand will add fuel to the fire of criticism, but that really doesn’t make any sense. Almost all brands have detractors, and social media makes it easier than ever for those detractors to share their opinions online and there’s not a lot you can do to stop that. (more…) |
| Jan 19 |
Archive for the 'London' CategoryNew conference tracks announced for #SMWF Europe 2012The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space and much more… New for 2012 we have introduced an updated show format, delivering 6 individual conference tracks, each examining the latest strategies and cutting edge technologies across specifically focussed areas of social media marketing. (more…) |
| Jan 16 |
Archive for the 'London' CategoryStaying in town for #SMWF Europe?We are pleased to have partnered with both the K West & The Hilton London Olympia to offer all SMWF visitors a discounted room rate for the 26th, 27th & 28th March 2012. Only a limited number of rooms are available at each hotel, and the rate is only available until 24th February so book today to make sure you have somewhere to stay! (more…) |
| Jan 09 |
Archive for the 'London' CategoryWhy 2012 Will Be The Beginning Of The End For Social MediaBy Christer Holloman author of ‘The Social Media MBA’
|
| Jan 06 |
Archive for the 'London' CategoryWhy 2012 is the year for location based marketing.
Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over a billion check-ins. Location technology is firmly on the radar for many leading brands, and makes up a key part of the agenda at SMWF Europe in London in March. (more…) |
| Apr 27 |
Archive for the 'London' CategorySocial Media catches #RoyalWedding fever #SMWF
According to Bing, the number of blogs about the wedding has more than doubled since the start of the month to 102.9m, with the number of wedding related stories published every day souring to a staggering seven million… every day! With around 45% of the related Twitter noise coming directly out of the US, Nielsen reports that the wedding has made up 0.3% of total US news coverage since details of the engagement were released, with the level immediately after the announcement closer to 3%. (more…) |
| Apr 13 |
Archive for the 'London' CategorySMWF in pictures – A big thanks to those that attended!A big thank you to those that attended the Social Media World Forum in London Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!
|
| Apr 08 |
Archive for the 'London' CategorySocial Commerce Tips from Demand MediaGuest blog from Demand Media, silver sponsor of SMWF Europe and in the comScore Top 30 Global Network of Premium Online Brands . Thank you for attending the Social Media World Forum and for joining our discussion panel “Examining the Social Shopper” where you met our VP of European Sales & Business Development, Stephanie Himoff. We really enjoyed meeting with you and learning about your business! In the discussion, our VP shared real-life examples of leading brands that increased conversions with basic social media tools. Optimizing the Social Mix |
| Mar 03 |
Archive for the 'London' CategorySocial media for crisis management – no holds BAR’d
The session will cover some of the recent catastrophes to have hit the news, and will involve some of the people who were, for better or worse, caught in the middle and forced to make their social media strategy work to deal with the situation. Aurelie Valtat, for instance, covered last week in this blog, ran the EuroControl air traffic hub social media information feed single handed, keeping virtually all of Europe, passengers, airlines and worried relatives, up to date with the latest developments surrounding the Icelandic volcano crisis and what it meant for air traffic.
For more information about LEWIS PR click HERE, and to register for the event click here |
| Feb 08 |
Archive for the 'London' CategoryGet your party shoes on! with the Official #SMWF Social Soiree – In Association with @EuroRSCGLondon
Get your party shoes on! The countdown to the SMWF Soiree has started; and this year the SMWF team along with party EURO RSCG London are organising the Social Media Bash of the year! Kicking off from 8pm on the 29th March, be prepared for a tantalising evening full of ice luge action, captivating moments in our photo booth plus plenty of fun to be had on the dance floor. In true party style, a free bar will run at the start of the evening – Surely the perfect touch for some chilled networking with fellow SMWF folk at the end of an action packed day? The Official SMWF Soriee, In association with EURO RSCG London and is open to delegates, sponsors & exhibitors with a EURO RSCG LONDON Invite available during SMWF.
|


Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when 






This is sure to be a fascinating panel discussion, and you’re almost certain to be in need of a stiff drink after hearing so many tales of social media heroism. Fortunately, Paul and the LEWIS PR team will be heading to the SMWF bar at the end of the session to continue the discussion with a few drinks on them.
The Official SMWF Social Soiree – In Association with EURO RSCG LONDON


