Archive for the 'North America' Category

Three steps to help manage your social reputation at #SMWF N.America


Managing your business across the social space is a little more complex than simply having a facebook page or twitter account. Much of social reputation comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed.

How to manage your social reputation:

1. Empower:

In a typical office when the phone rings it is simply a case of whoever is first to take the call but this process wouldn’t work on social media sites. Like a receptionist, somebody needs to begiven the job to handle the social media sites and be the ‘face’ of the company online. Having one person taking control will save the risk of mixed messages and will keep a standard tone to the communications. (more…)


Archive for the 'North America' Category

Q Interactive reveal survey results on women in social gaming


Last week at the Social media World Forum in San Francisco, Q Interactive outlined some recent research findings as part of their presentation.  Part of the dynamic dialogue centered on how consumers are engaging with social gaming – An area that has received a tremendous amount of attention over this past week. (more…)