The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27^th and 28^th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space and much more…

New for 2012 we have introduced an updated show format, delivering 6 individual conference tracks, each examining the latest strategies and cutting edge technologies across specifically focussed areas of social media marketing.

One workshop pass will get you access to all the tracks, detailed below, as an event delegate you will be able to mix and match your chosen session, creating your own agenda during the 2 day show. You also gain full access to the exhibition & official SMWF party.    Book your pass here today!

SMWF tracks explained…

This 2 day track forms is the backbone of the SMWF agenda; providing insight into how to strategically benefit from the accelerating growth of social media. Teaching subtle  techniques and approaches which can transform social media from a lip-service add-on, to the cornerstone of your co-ordinated communications strategy.

Whether you have an existing mobile strategy or are in the process of formulating one, the SMWF Mobile Marketing track will deliver a wealth of practical advice around using mobile social media, using apps to promote your business, integrating mobile into your existing marketing strategy, location based marketing and much more.

With the home entertainment landscape on the cusp of massive change, the race is on for operators, manufacturers and platform providers to grab their slice of this potentially lucrative new market. The track will explore the social aspect that is changing the way people interact with the media they consume as part of this new TV experience.

With the social media explosion changing the way customers and businesses interact, perhaps forever, the SMWF Social Business track will examine many of the fundamental issues and challenges you face as company culture is being forced to change and adapt to these new social operating systems.

The SMWF Social Shopping and ecommerce track will analyse how some retailers are truly harnessing the power of social media, allowing brands to create a new forum for conversation and interaction with their customers.

Delivered by our friends at MarketingTechNews.net, this track comprises a series of expert led marketing strategy workshops. It will equip you with many of the basic tools you need to begin planning and implementing your own integrated marketing strategy, tying in advice and insight around social media, SEO, branding, affiliate marketing, mobile, PR, blogging, content marketing, web-design and all manner of integrated marketing communications techniques.    To just attend this free to attend track register for your free expo pass here.

Look out for some exciting announcements about our speaker line up and agenda in the next few weeks!

We can’t wait to see you all again this year, keep an eye on the blog or follow us on Twitter and Facebook.

After the great success in London in March 2010, the Social TV Forum is continuing its journey to the Asian TV applications and widgets market (www.socialmedia-forum.com/asia) opening its doors at Suntec in Singapore on 22^nd September 2010.

The one day conference will feature a free to attend exhibition showcasing the latest Social TV and social media trends such as the rapidly emerging TV apps marketplace, what social media offers the TV industry and will it bring new interactivity for broadcasters.

The growth and development in this emerging market has been explosive with the European TV widget and application market expected to be worth over €1 billion by 2013.  “By 2013, TV applications have the potential to generate over $1.7 billion in annual revenue,” says Keith Nissen, In-Stat analyst.

“Europe is not the only region experiencing rapid growth surrounding Social TV, indeed Asia has seen development in this area.  Leading Asian manufacturers have all been creating televisions that are not only internet ready, but also ready to accommodate widgets and applications that enable an augmented TV experience.” commented Ian Johnson, MD Six Degrees Events.

Some of the industry’s most knowledgeable speakers have confirmed their participation including:

• · Fotini Paraskakis, Director of Production, Fremantle Media Asia
• Blake Chandlee, VP & Commercial Director, EMEA, Facebook
• Pooja Arora, Brand Manager, P&G
• Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, Ogilvy Public Relations

Alongside the conference the event will feature an exhibition showcasing all the latest in Social TV and Social Media trends, from agencies to technology providers.

The Social TV Asia Forum is co-located at the Social Media World Forum Asia (www.socialmedia-forum.com/asia) on 22-23 September 2010.

To take advantage of the early booking discount of 25%, delegates need to register by 22nd August 2010 on http://socialmedia-forum.com/asia/register/conference.

We are very excited to have Mark Watts-Jones, Head of Development and Innovation at Orange UK confirmed to speak at the SMWF 2010.

Orange recently announced that Twitter users in Europe will soon be able to tweet to each other via their TV sets while watching entertainment and sports shows, following a     deal between Orange and the micro-blogging service. Under the deal, Orange is aiming to integrate Twitter into football coverage, news, entertainment shows and films.

Mark commented “ We’ve seen over the last year how Twitter is transforming the dynamics of real-time search and breaking news.  So were delighted to extend the value of the service by bringing it to mobile, enabling our customers to view and update their Twitter streams and giving them the unique ability to upload photos directly via MMS.

Orange, which is owned by the telecommunications giant France Telecom, runs TV services in France, Spain and Poland and mobile and internet services internationally, including in the UK.

For more information about the Orange and Twitter collaboration click here

The Sixdegrees team are very excited about the launch of our new events blog.

We will be keeping you up to date on all our new event developments in the lead up to our Social Media World Forum, Social TV & Cloud Computing events.

The team are looking forward to welcoming you all to our events in 2010 – our next stop will be London on the 15th & 16th March at the Olympia Conference Centre.

In the meantime if you have any questions or would like further details on sponsorship, exhibiting or speaking at one of our events please do not hesitate to contact us.

The events team have been busy behind the scenes looking at the structure of our events and how we can bring you, our audience, the most value from attending the events.

Social Media World Forum, Social TV World Forum & Cloud Computing Congress events will now be a platform to bring together all sectors from across these dynamic industry under one roof at the same time for unique networking opportunities.

The events will take place over two days with the four main conference streams focusing on:

·    Social Media
·    Social TV
·    Enterprise Social Media
·    Cloud Computing

An exhibition with over 40+ stands will have representatives from all these sectors within one central area, maximising networking potential.

Our exhibition is free to attend, with a number of conference pass options to suit your individual requirements.   Full conference pass holders will also be invited to our official networking party on the evening of the 15th March.

The Social Media Series portfolio of events for 2010 will include:

·    London – 15th & 16th March
·    North American – June
·    Asia – September

Register today for our London events and take advantage of our early bird savings.

If you would like to get involved in the event, please contact the events team