| Feb 03 |
Archive for the 'Speakers' CategoryHow to tackle the risks of social media
Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This raises a couple of questions; what exactly are the risks posed by social media, and how can we negate, or at least mitigate, them? What if people say bad things about our brand? People often think that creating social media channels for the brand will add fuel to the fire of criticism, but that really doesn’t make any sense. Almost all brands have detractors, and social media makes it easier than ever for those detractors to share their opinions online and there’s not a lot you can do to stop that. (more…) |
| Jan 06 |
Archive for the 'Speakers' CategoryWhy 2012 is the year for location based marketing.
Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over a billion check-ins. Location technology is firmly on the radar for many leading brands, and makes up a key part of the agenda at SMWF Europe in London in March. (more…) |
| Nov 04 |
Archive for the 'Speakers' Category#SMWF in pictures – A big thank you to all that attended!A big thank you to those that attended the Social Media World Forum in New York. Also a special thank you to all the speakers, sponsors, exhibitors & media partners we enjoyed working with you and look forward to meeting you all again next year! Greg Cargill kicks off the Social Media Hub with the Fundamentals of Social Media. Panel Discussion: Examining strategies for using social media for business to business marketing Chairman/Moderator: Joshua March, Co-Founder, Conversocial Linette Gomez, Senior Director, Internet Marketing – Social Media,CA Technologies Keynote Panel Discussion: What is Social Reputation and why this should matter for your business Chairman/Moderator: Joshua March, Co-Founder, Conversocial Garth Holsinger, VP of Sales and Business Development,Klout Networking bar Social Media Hub chair Greg Cargill introduces Adam Singer from Lewis PR
Exhibition |
| Nov 01 |
Archive for the 'Speakers' CategoryHow social media is changing the meaning of “Friend” #SMWF
Clicking on a box does not make us friends, was the gist, and the way the immediacy and ease of connection is ameliorating the term friend had the panellists concerned. “I want 2012 to be the year of taking back the word friend,” said Ted Rubin. (more…) |
| Oct 19 |
Archive for the 'Speakers' CategoryGet connected at #SMWF N. AmericaSocial Media World Forum N. America is almost upon us. The event is designed specifically to help delegates build valuable connections in New York and the rest of the digital world. We have compiled a few of suggestions suggestions for how you can get the most out of getting connected at the show. Social shindig – come join the party at the Social Shindig, this year hosted by I AM DIGITAL at Studio Twenty Onein Chelsea kicking off from 7.30pm, an excellent opportunity to catch up over a few beverages in a chilled atmosphere. (more…) |
| Sep 28 |
Archive for the 'Speakers' CategoryBloomberg on how to integrate social media into a traditional organisation at #SMWF
On Nov 1 -2 at the Javits Center, Robert Harles, Global Head of Social Media for Bloomberg will be discussing how to integrate social media into a traditional organisation. We caught up with Robert to ask him a few social media based questions: 1. How did you get your start in the industry? A road less traveled…I started in consulting with McKinsey & Co. I did two start ups including comScore where I learned how to build customer communities, from there I was asked tojoin Sears Holdings to build and run their social media program five years ago. We created the mysears.com community which now has over 1M registered members and drives Millions of $ in direct revenue. That gave me a lot of solid experience: dos/don’ts, building capabilities, moderation and measurement, developing and executing social strategy, integrating these activities within a business. |
| Sep 21 |
Archive for the 'Speakers' Category#SMWF Case study: NASA’s use of FoursquareBack in 2010 NASA rolled out a new branded partnership with Foursquare, straight off the heels of announcing the space agency was teaming up with another geo-location based social platform, Gowalla. The partnership features a customised section on the Foursquare website, where NASA provides official information about the space program in locations throughout the US and encourages users to “explore the universe”. To launch the Foursquare campaign, NASA left tips at visitor centres across the US to encourage visits and create awareness about the facilities. By following NASA on Foursquare and checking in at the visitor centre locations, science museums and planetariums users could unlock the new NASA ‘Explorer’ badge and receive a free scoop of Astronaut Ice-Cream. (more…) |
| Sep 07 |
Archive for the 'Speakers' CategoryThree steps to help manage your social reputation at #SMWF N.AmericaManaging your business across the social space is a little more complex than simply having a facebook page or twitter account. Much of social reputation comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed. How to manage your social reputation:
1. Empower: In a typical office when the phone rings it is simply a case of whoever is first to take the call but this process wouldn’t work on social media sites. Like a receptionist, somebody needs to begiven the job to handle the social media sites and be the ‘face’ of the company online. Having one person taking control will save the risk of mixed messages and will keep a standard tone to the communications. (more…) |
| Aug 17 |
Archive for the 'Speakers' CategoryTop 5 ways social media has changed PR.
The power of social media has given public relations specialists and journalists a myriad of choice when deciding how to connect with their target audience. As a result they’ve been seen to be some of the first people to embrace social media and have become leaders in the field. (more…) |
| Jul 19 |
Archive for the 'Speakers' CategorySocial Fun & Games at this year’s #SMWF Asia |

Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when 






Some great discussion this morning at SMWF in New York, Ted Rubin, social marketing specialist and social media entrepreneur Pete Shankman hosted an engaging discussion about how the meaning of the word ‘friend’ is being warped by peoples’ use of social media.

Playfish’s Andrew Mo is the latest addition to the growing number of speakers at this year’s 


