Fundamentals of Social Media 

Greg Cargill, VP of Client Services for Social & Media at Blitz and founder of the bigMETHOD opens this year’s free to attend Social MediaHub with the ‘The Importance of Process in Online/Social Marketing’ Research, Strategy, Creation and Measurement’ workshop. Focus will surround how to effectively engage with all relevant communities, to maximize your awareness efforts as well as how to keep your brand in the conversation between major announcements.

Day One, Social Media Hub, 10:30am

What’s your social reputation?

As social media moves from just another facet to mainstream marketing, more focus is being put upon social reputation. But what is social reputation and why does it matter to business? We gathered together leading thinkers from Klout, Collective Bias, Constellation research and Peer-Index.com to delve into the subject of social reputation, sharing their strategies and experience along the way.

Day One, SMWF, 09:10am (more…)

At Conversocial, we spend a lot of time working with companies who use our software to boost their customer service offerings on Facebook and Twitter. We’ve learnt quite a bit about the challenges they face along the way.

Two thirds of customers want to use social media to communicate with companies about customer service issues,an inevitable consequence of opening up real two-way conversation. Yet brands managing to bring the same level of service to the Facebook wall as traditional communication channels are in the minority.

Here are a few tips on how to deliver great social customer care, taken from our research into the performance of top international retailers. We’ll be releasing our US-focussed study “Who’s ignoring their customers” at the Social Media World Forum on Tuesday.

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For all those driving to the event next week here is a list of all the car parking facilities near the Javits Centre in New York. There is no parking at the Javits Center.  However, there are a variety of lots open nearby, ranging from 24-hour, 7-days a week, to more limited service.

Advance 249 West 43rd Street, 212.221.8902
Astor Parking Corporation 1515 Broadway at 44th Street, 212.869.3543

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Social Media World Forum and Apps World N. America is nearly upon us. Registration for the conference will open at 8am and exhibitions/workshops later at 10am on Nov 1st to one of the year’s most eagerly anticipated conferences; offering four packed conference tracks, a bustling exhibition space and a raft of industry professionals.

We’ve put together some important information for anyone planning to come along… (more…)

We are delighted to announce this year’s NYC social soiree will be hosted by Digital Mind State.

The  ”I AM DIGITAL” Reception & Party will be kicking off from 7:30pm, after the first day of Social Media World Forum and Apps World N. America (November 1st) at Studio Twenty One, Chelsea.

The Apps World & SMWF Networking party is a great way to unwind after an action packed day at the show. An evening designed to bring together event delegates for some chilled networking while enjoying a beverage or two. (more…)

Social Media World Forum N. America is almost upon us. The event is designed specifically to help delegates build valuable connections in New York and the rest of the digital world. We have compiled a few of suggestions suggestions for how you can get the most out of getting connected at the show.

Social shindig – come join the party at the Social Shindig, this year hosted by I AM DIGITAL at Studio Twenty Onein Chelsea kicking off from 7.30pm, an excellent opportunity to catch up over a few beverages in a chilled atmosphere. (more…)

According to a study by SAS and the Harvard Business Review, by 2012, 88% of companies will use social media worldwide.

Well, 2012 is just around the corner, and if you haven’t taken the steps to make your business socially active and aware, now is a great time to start! Meltwater Buzz, our social media monitoring, engagement and management platform, is the perfect tool to help you build and drive your social business.

How?  We’ve broken it down to six core steps.

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Social media is a new and exciting world, especially if you’re a business just beginning to explore the space. Because it’s still a relatively new space, no one has definitive answers on what kinds of goals, tactics and measurements work best. However, there are a lot of people who have some great ideas.

Some of these people just happen to be part of a Twitter chat and community that I co-host known as #SMmeasure. #SMmeasure is a weekly Twitter chat that happens at 9am(PST)/noon(EST) every Thursday where myself and some very smart Twitter users get together to discuss and share our ideas on social media and social media measurement as it relates to a variety of different subjects.

The hashtag has also turned into one to follow all through the week as our community regularly uses it to share new and interesting articles they find that relate to social media metrics and measurement. After co-hosting this chat for over a year, I’m happy to say that there’s more than a few things I’ve learned from this community. (more…)

This November the Social Media World Forum will be landing in New York and we are giving you the chance to win an access all areas workshop pass as well as an invitation to the evening networking party.

What can you expect from #SMWF N. America?

SMWF North America will be providing a format for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing.

With predicted numbers of 2500 + attendees the show has grown significantly and will host a variety of free to attend Social media Hub & paid conferences for marketers, PR professionals, brands, agencies and SME’s. (more…)

Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship,  a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April.

Currently the Chief Social Marketing Officer at Collective Bias and Social Marketing Strategist for MARS Advertising, Ted be will taking part in  the Keynote Panel discussion ‘What is Social Reputation and why this should matter for your business’.  With less than a month to go until SMWF N. America, we caught up with Ted for a chat about his experience in the world of social media.

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