Why 2012 is the year for location based marketing.


Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when location based technology will pervade many of the services available on users’ handsets.

Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over a billion check-ins. Location technology is firmly on the radar for many leading brands, and makes up a key part of the agenda at SMWF Europe in London in March. (more…)


Driving to #SMWF & #AppsWorld NYC?


For all those driving to the event next week here is a list of all the car parking facilities near the Javits Centre in New York. There is no parking at the Javits Center.  However, there are a variety of lots open nearby, ranging from 24-hour, 7-days a week, to more limited service.

Advance
 249 West 43rd Street, 212.221.8902
Astor Parking Corporation 1515 Broadway at 44th Street, 212.869.3543

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Top ten reasons to attend #SMWF and #AppsWorld N.America


1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem.

2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing.

3. Unique opportunity to network with 2500+ attendees made up from leading industry representatives.

4. Free to attend developers zone – two day showcase of technical presentations from leading developers, handset operators & apps stores covering a myriad of opportunities and challenges faced when developing apps.

5. Free to attend social media hub – two day showcase from leading social media networks & service providers providing an insight into the basics of successfully adopting SM, practical tips & tricks, budding start-ups & a look into social TV. (more…)


Talkbox announced as official Apps World and SMWF Asia event app


An interactive conference deserves an interactive app. SMWF and Apps World Asia have teamed up with TalkBox to develop this year’s event app, bringing you a unique way to communicate at this year’s conference. TalkBox is all about sending messages with your voice. It’s an application dedicated to saving you the trouble and time of typing so you can get your message across fast! Talk the message and get your emotions delivered instantly, with no ambiguity in your meaning!

Forget SMS and BBM this is the new way to instantly communicate for free with no obligation to reply right away and the ability to listen back to the messages whenever you want.

The other exciting feature of TalkBox is that it gives you the ability to send voice tweets, that are restricted to 1 minute instead of 140 characters. (more…)


MEF running a FREE half day workshop at #SMWF Asia


The Mobile Entertainment Forum have partnered with Six Degrees to bring you a free half day on Mobile @ the Social Media World Forum Asia.

The Free to attend workshops provide a current overview of the mobile social networking market, highlighting obstacles from leading social networks, operators and start up mobile social networks.

When? 13.00 – 17:30pm – 22nd September

Where? Suntec Conference Centre, Singapore

Key topics covered include: (more…)