It was great to see everyone and celebrate the industry at the Social Soiree! We hope you’re all feeling fresh and ready for another exciting day of discussion and insight. Today alongside the keynote track the Enterprise and B2B Marketing workshops will be taking place as well as the Mobile Marketing track, there will also be some exciting free sessions taking place in the Marketing Tech area of the exhibition. We’ve picked out our highlights for the day ahead… (more…)

The Social Media World Forum Europe 2012 is kicking off next week on 27-28^th March at the Olympia 2 in London. The event boasts a packed agenda with over 150 speakers, delivering top notch insigh and discussion on the social media trends.

We’ve created a speaker index that allows you to see, at a glance who you can expect to hear from at the year’s event and find out a bit more about them.

Leading the stellar line-up of speakers is industry thought leader Chris Brogan, Bruce Daisley, UK Sales Director of Twitter, Scorr Monty, Global Digital Manager for Ford Motor company and Global Marketing Director for LinkedIn, Joshua Graff. (more…)

A big thank you to those that attended the Social Media World Forum in New York.

Also a special thank you to all the speakers, sponsors, exhibitors & media partners we enjoyed working with you and look forward to meeting you all again next year!

Greg Cargill kicks off the Social Media Hub with the Fundamentals of Social Media.

Panel Discussion: Examining strategies for using social media for business to business marketing

Chairman/Moderator: Joshua March, Co-Founder,  Conversocial 

 Linette Gomez, Senior Director, Internet Marketing – Social Media,CA Technologies
Jeannine D’Allegro, Marketing Director, Social & Digital Engagement Strategy, Dun & Bradstreet
Price B. Floyd, Vice President of External Engagement and Digital Strategy, BAE Systems

Keynote Panel Discussion: What is Social Reputation and why this should matter for your business

Chairman/Moderator: Joshua March, Co-Founder,  Conversocial 

 Garth Holsinger, VP of Sales and Business Development,Klout 
Ted Rubin, Social Marketing Strategist & Brand Evangelist & Chief Social Marketing Officer,Collective Bias
Paul Papadimitriou, VP + Principal Analyst, Constellation Research
Jason Wellcome,  Head of Digital Group, Weber Shandwick

Networking bar

Social Media Hub chair Greg Cargill introduces Adam Singer from Lewis PR

Exhibition

Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship,  a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April.

Currently the Chief Social Marketing Officer at Collective Bias and Social Marketing Strategist for MARS Advertising, Ted be will taking part in  the Keynote Panel discussion ‘What is Social Reputation and why this should matter for your business’.  With less than a month to go until SMWF N. America, we caught up with Ted for a chat about his experience in the world of social media.

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