With the conference agenda really starting to take shape, we thought we would update you on one of the highlights taking place on day 1!

Argha Sen, Head of Marketing and CRM, for Toys R Us Asia – the world’s #1 toy retailer, will be sharing his experiences of how Social Media fits into the marketing mix at Toys R Us.  His 20 minute speech will be taking place at 1430, and will be covering the following points:

1430       Case- Study -Social Media Marketing @ Toys R Us: THE INTEGRATION STORY
•    Integrating Mass Media, Events, PR, CRM, Digital Marketing and Social Media to create the Toys R Us magic
•    Case Studies – Transformers Revenge of The Fallen and Lan Kwai Fong Carnival: Taking Social Media to the Streets
•    The Good, The Bad, the Ugly
•    What Next: The Future is Here

If you are looking to hear specific examples of how a global brand has been heavily involved in Social Media, then this is a session not to be missed!

Argha Sen is responsible for managing Toys R Us marketing programs across 8 countries, spanning more than 100 retail stores. He also directs the multi-country Toys“R”Us Star Card CRM program, which was recently named the Best Loyalty Program in the ASIAN BRAND MARKETING EFFECTIVENESS Awards for the third year in a row.

Now based in Hong Kong, Argha travels extensively both for work and pleasure, loves to explore new cuisines and tastes, and blogs about food, drink and travel in his spare time.

If you would like to be considered as a speaker at this year’s SMWF Asia, check out our speaker submissions guidelines here

For SMWF Asia 2010, we are looking to create a cutting edge, thought provoking, interactive conference line up covering the advances of Social Media in the dynamic world of online marketing.  In true Social Media style we want to hear from you guys, on your thoughts, ideas and views to ensure the event provides a fully educational and inspiring experience for all our delegates SMWF Asia 2010 will take place on the 22nd & 23rd Sept at Suntec Conference Centre Singapore.
SPEAKER SUBMISSIONS DEADLINE:  30th JUNE 2010
Conference Facts:

Day One         Social Media / Social TV stream (intermediate > advanced level)

Day Two        Social Media stream (intermediate > advanced level)

Each conference session will last between 20 mins > 50 mins depending on the content level and format of the sessions.  Conference sessions will have between 100 > 250 delegates in attendance.  Sessions can feature single speakers, co-presentations or panels.

If you would like to be considered for a speaker slot at this year’s SMWF Asia, take a look at our proposal guidelines here.

Good luck with your submissions!

Penny Power, Author, International Speaker, Entrepreneur and founder of Ecademy talks about the role of social networks for modern professionals. Penny Power is a published author, a highly engaging speaker and one of the UK’s most inspirational and successful female entrepreneurs. Penny founded Ecademy, the UK’s first social network for business, in 1998 at the age of 33 with her husband Thomas Power.

Penny will be speaking and chairing at the Social Media World Forum event taking place at Olympia, London in March.

How important is understanding social media for modern professionals?

I often think about how executives feel about all the noise going on in the world of social media. The desire to see it as a fad, or as something not relevant to their business must be very strong for some. Many will say, and I have heard it said “oh, that is something my kids waste time doing, I am a busy person, I don’t have time for that stuff”. I wonder if I might have felt that if I had stayed in the old world 12 years ago. (more…)

We are very excited to have Mark Watts-Jones, Head of Development and Innovation at Orange UK confirmed to speak at the SMWF 2010.

Orange recently announced that Twitter users in Europe will soon be able to tweet to each other via their TV sets while watching entertainment and sports shows, following a     deal between Orange and the micro-blogging service. Under the deal, Orange is aiming to integrate Twitter into football coverage, news, entertainment shows and films. (more…)