Penny Power, Author, International Speaker, Entrepreneur and founder of Ecademy talks about the role of social networks for modern professionals. Penny Power is a published author, a highly engaging speaker and one of the UK’s most inspirational and successful female entrepreneurs. Penny founded Ecademy, the UK’s first social network for business, in 1998 at the age of 33 with her husband Thomas Power.

Penny will be speaking and chairing at the Social Media World Forum event taking place at Olympia, London in March.

How important is understanding social media for modern professionals?

I often think about how executives feel about all the noise going on in the world of social media. The desire to see it as a fad, or as something not relevant to their business must be very strong for some. Many will say, and I have heard it said “oh, that is something my kids waste time doing, I am a busy person, I don’t have time for that stuff”. I wonder if I might have felt that if I had stayed in the old world 12 years ago. (more…)

The Social Media World Forum Conference and Exhibition, taking place on 15-16 March 2009 at Olympia in London announced new line up of social networks speaking at the show.

The event has also announced a 25% discount for early bird registration until 22nd December. (more…)