Social and Digital Marketing Conference: #SMWF Europe, Vinopolis, 8th - 9th June 2015
#SMWF Europe is the premier event for digital & social marketing professionals taking place in London’s Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels.
With organisations now re-evaluating their effective use of big data; embracing personalised content marketing and moving towards a variety of cloud based solutions offering an unprecedented amount of analytical data, this year’s #SMWF will continue to deliver insights into the constantly evolving landscape of digital marketing; comment on current and future trends as well as look at the challenges brought by the latest tools, technologies and platforms.
The very essence of social & digital media means that it is something that everyone within a business can be involved in to spread the message of the company. The job of communicating a company message is no longer simply restricted to the marketing or PR department when it comes to digital media. But that in itself can produce its own challenges.
And that means more people than ever need to know the latest thinking and trends in these communications channels given their importance not just to the corporate user but as a customer communication channel.