Home Exhibition Workshops
agenda-image

Day One - 15th March

line-break

1000-1030 Engaging with professionals: social media marketing, advertising and surveys
Ben Duncan-Clark, Surveys Manager, Viadeo
1030-1100 What are Politicians doing in Web 2.0?
bullet1 What tools Obama and his team used to gain success in social media space
bullet1 Who’s tweeting?
bullet1 Number 10 – how the prime minister’s office are embracing social media
Scott Redding, Press Officer, Green Party
Dave Briggs, Community Evangelist, Learning Pool
Simon Dickson, Principle Consultant, Puffbox
Paul Staines, Blogger, Guido Fawkes' blog
1100-1130 Ways of the future?
bullet1 Will there ever be a time where you can carry out major political votes online?
bullet1 How will social media spread in the political world? Will other countries follow, will the user generated content go beyond the major UK and US political parties
bullet1 What skills and values will social reporters need to promote greater public engagement
Huw Edwards, Communications Officer, NHS Hounslow
Ingrid Koehler, Improvement Strategist, Improvement and Development Agency (IDeA)
Jag Singh, CIO, Message Space
1130-1300 Facebook Developer Garage - How to run a social campaign on Facebook.
bullet1 Step by step checklist from the experts
bullet1 Common pitfalls to avoid
bullet1 Understanding the Nudge social remix technique
bullet1 Identifying the right place on Facebook to start your campaign
1300-1330 El Camino Technologies - Trends in Moderation and Support Services for Social Media

bullet1 Sukesh Mohan, Business Development, El Camino Technologies, LLC
bullet1 Monita Mohan, Project Manager, El Camino Technologies, LLC
1330-1400 Ooyala and social media - how we roll
bullet1 New features added for better sharing
bullet1 Powering video distribution, usage and monetisation across Social Media sites
bullet1 Opportunities to media owners, including broadcasters
bullet1 Opportunities for brand marketers
bullet1 The role of analytics, insight and finding what happens next...
bullet1 Some insights we can share with you
1400-1430 Reputation Online - Are we ready for the future of social media?
bullet1 With so much focus on what comes next for the world of social media, there's an ever-growing gap between those doing it well at the moment, but wanting to push the boundaries - and brands that just don't get it at all.
bullet1 Are brands and businesses even in a position to 'move on' yet? Which technologies and players will affect the shape of the landscape over the next few years? How much catching up is there to do and what does this mean for everyone else?
Chris Turner, Trendwatching.com
Lloyd Salmons, Outside Line and IAB
Daljit Bhurji, Diffusion
Vikki Chowney Editor at Reputation Online
1430-1500 Looking beyond the social media hype - examining the real success factors of social media engagement, how to measure, evaluate and determine ROI and how to resource for success
bullet1 What you can learn from the social media pioneers -  the mistakes, the quick-wins and best practice
bullet1 The ROI framework that unlocks your budget – measuring the results that the Board values
bullet1 Determining the optimum resource – activating the social media champions in your organisation
Katy Howell, MD, Immediate Future
1500-1530 Social Media Monday
bullet1 Social Media for YOU, Personal Branding
bullet1 Social Media for YOU, as a Job Seeker
bullet1 Social Media for YOU, the Modern Day CV?
Bill Boorman, www.billboorman.co.uk
Tessa Hood, www.changinggear.net
Barry Furby, www.freshresources.co.uk
1530-1630 Facebook Developer Garage - Learnings from successful Facebook social campaigns
bullet1 UK and European view on successful campaigns and why
bullet1 Great Facebook Pages
bullet1 Effective campaign strategies that cost nothing
bullet1 Great Facebook Apps

Day Two - 16th March

line-break

0930-1000 Engaging with professionals: social media marketing, advertising and surveys
Ben Duncan-Clark, Surveys Manager, Viadeo
1000-1030 Practical Workshop on using Social Media Tools
Social Media Consultant at NixonMcInnes
1030-1100 The Press Release for an Online World or a “Meatball Sundae”

bullet1 What is a Social Media News Release?
bullet1 Who is using them?
bullet1 How do they benefit PR and SEO?
Adam Parker, Chief Executive, RealWire (twitter.com/adparker)
1100-1200 Facebook Developer Garage - What to measure for ROI on your Facebook campaign
bullet1 ROI measures from the top developers
bullet1 Getting the right analytics tools
bullet1 Comparing Facebook ROI with other types of marketing
bullet1 Worked example from a major brand Facebook app
bullet1 Ooyala and social media - how we roll
bullet1 New features added for better sharing
bullet1 Video and Social Media - the big opportunity
bullet1 Powering video distribution, usage and monetisation across Social Media sites
bullet1 Opportunities to media owners, including broadcasters
bullet1 Opportunities for brand marketers
bullet1 The role of analytics, insight and finding what happens next...
bullet1 Some insights we can share with you
1200-1230 What to measure for ROI on your Facebook campaign
1230-1300 Looking beyond the social media hype - examining the real success factors of social media engagement, how to measure, evaluate and determine ROI and how to resource for success
bullet1 What you can learn from the social media pioneers -  the mistakes, the quick-wins and best practice
bullet1 The ROI framework that unlocks your budget – measuring the results that the Board values
bullet1 Determining the optimum resource – activating the social media champions in your organisation
Katy Howell, MD, Immediate Future
1315-1345 Social Media & ROI. The big question answered
bullet1 What can and should be measured and how
bullet1 How to integrate with other marketing disciplines
bullet1 What are the pitfalls
bullet1 What are the dangers of doing nothing
Steve Richards,MD, Yomego
Joe Hughes, Insight and Research Manager, Yomego
1400-1500 Social Media: Direct Marketing for the New Decade
bullet1 The channels are different but are the techniques the same?
bullet1 How does social media fit in with my other direct marketing efforts?
bullet1 What lessons can I learn from other direct channels?
bullet1 Once I have a cohesive social/direct strategy, how will I solve the problem of attributing sales to a particular channel?
bullet1 Skip Fidura, Digital Director, dotAgency from the DMA Email Marketing Council
1500-1600 Facebook Developer Garage - The Viral Loop - what is it and how to harness it on Facebook
bullet1 How to grow your customer base by word of mouth - a scientific approach!
bullet1 Understand and apply key concepts - virality, cohort analysis, A/B testing
bullet1 Worked example of viral loop engineering on Facebook
bullet1 Facilitated discussion with fellow participants on harnessing a viral loop in your business

 



 

Interact With Us

twitter linked in face
Social Media Space ecademy-45 flicker-45
Bookmark and Share

Gold Sponsors

I-level
Gamoroff_new1
AdknowledgeLogo
buy.at
Vpypelogo

Silver Sponsors

YiidLogo
Viadeo_White
77Agency
SocialMedia8
Nixon_Mcinnes
gorkana-web
EcademyLogo

Metrica_Logo_Small

CaboodlLogo

Netbiscuit_logo_Small
MediaContactslogo
Promodo SEO Company
Telligent_copy
SyncapseLogo
YamegoLogo

Networking Party Partner

socialmediamonday300_2


Sponsors

Chatter
JC_Headshots2
PicturePerfectTV

2010 - Workshop partner

Facebook
RealwireNewLogo
socialmediamonday300_2

Exhibitors

77Agencylogo

EcademyLogo

Propel_London_Logo

TV Genius

Vpypelogo

huzu

YiidLogo

Bango

Capablue

TalentsmediaLogo

ON-IDLE

BrightCove

Wiley

Huddle

 

RealFreshTV-web

Viadeo_White

Metrica_Logo_Small

Elemental

ADBLogo

 

Gamoroff_new1

MovidiusLogo

AdknowledgeLogo

Nixon_Mcinnes

ECT

CA-logo

Netbiscuit_logo_Small

MediaContactslogo

GlobalActionPlan

Ipercast_Logo

JC_Headshots2

TVgenius_logo_rgb

Surevine_Logo2

CloudDisLogo

OpSourceLogo

SyncapseLogo

SiteforumLogo

YamegoLogo

WebjamLogo

CommentTechnologies

CMLogo

Spark_Social

"Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social networking website using their mobile during the first quarter of 2008." Nielsen Media Research
 
register-button
exhibition-button

Conference Streams

cloud-stream
mobile-stream
media-icon-155

Brochure

BrochureImage

Media Supporters

RO_BUTTON_161
mashable_logo_new
TechCrunch
nma-new
bbb



ReadWriteWeb_Logo_Small

FutureMedia



PCPro_Logo_Small

ITPro_Logo_Small

KnowYourMobile

Telemedia-News_Logo_Small

Telemedia360Logo
NMK



MobileZeitgeistLogo



ITProPortal

WavetyLogo

eWeek

Mobile Marketing





Supporters

mef-webv2

prcaLogo
DMA_Logo_Small
iab_logo_Small

egta_logo_Small

Media Partners


UTalkMarketing
ParksAssociates
onlymarketingjobs

Business Wire

 

 

 

thoseinmedia

 



GoMoNews_Logo_Small

smc110
theNextWEB


MSearchGroove

RealwireNewLogo
EMF_Logo_Small

Chinwag



igaminglogo
Global_politics

spiked






Prospect


odwyerpr_logo


United Kingdom Conferences