| 1000-1030 |
Engaging with professionals: social media marketing, advertising and surveys |
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Ben Duncan-Clark, Surveys Manager, Viadeo |
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| 1030-1100 |
What are Politicians doing in Web 2.0? |
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 |
What tools Obama and his team used to gain success in social media space |
|
 |
Who’s tweeting? |
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 |
Number 10 – how the prime minister’s office are embracing social media |
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Scott Redding, Press Officer, Green Party Dave Briggs, Community Evangelist, Learning Pool Simon Dickson, Principle Consultant, Puffbox Paul Staines, Blogger, Guido Fawkes' blog |
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| 1100-1130 |
Ways of the future? |
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 |
Will there ever be a time where you can carry out major political votes online? |
|
 |
How will social media spread in the political world? Will other countries follow, will the user generated content go beyond the major UK and US political parties |
|
 |
What skills and values will social reporters need to promote greater public engagement |
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Huw Edwards, Communications Officer, NHS Hounslow Ingrid Koehler, Improvement Strategist, Improvement and Development Agency (IDeA) Jag Singh, CIO, Message Space |
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| 1130-1300 |
Facebook Developer Garage - How to run a social campaign on Facebook. |
|
 |
Step by step checklist from the experts |
|
 |
Common pitfalls to avoid |
|
 |
Understanding the Nudge social remix technique |
|
 |
Identifying the right place on Facebook to start your campaign |
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| 1300-1330 |
El Camino Technologies - Trends in Moderation and Support Services for Social Media
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Sukesh Mohan, Business Development, El Camino Technologies, LLC |
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 |
Monita Mohan, Project Manager, El Camino Technologies, LLC |
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| 1330-1400 |
Ooyala and social media - how we roll |
|
 |
New features added for better sharing |
|
 |
Powering video distribution, usage and monetisation across Social Media sites |
|
 |
Opportunities to media owners, including broadcasters |
|
 |
Opportunities for brand marketers |
|
 |
The role of analytics, insight and finding what happens next... |
|
 |
Some insights we can share with you |
|
| 1400-1430 |
Reputation Online - Are we ready for the future of social media? |
|
 |
With so much focus on what comes next for the world of social media, there's an ever-growing gap between those doing it well at the moment, but wanting to push the boundaries - and brands that just don't get it at all. |
|
 |
Are brands and businesses even in a position to 'move on' yet? Which technologies and players will affect the shape of the landscape over the next few years? How much catching up is there to do and what does this mean for everyone else?
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Chris Turner, Trendwatching.com |
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Lloyd Salmons, Outside Line and IAB |
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Daljit Bhurji, Diffusion |
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Vikki Chowney Editor at Reputation Online |
|
| 1430-1500 |
Looking beyond the social media hype - examining the real success factors of social media engagement, how to measure, evaluate and determine ROI and how to resource for success |
|
 |
What you can learn from the social media pioneers - the mistakes, the quick-wins and best practice |
|
 |
The ROI framework that unlocks your budget – measuring the results that the Board values |
|
 |
Determining the optimum resource – activating the social media champions in your organisation |
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Katy Howell, MD, Immediate Future |
|
| 1500-1530 |
Social Media Monday |
|
 |
Social Media for YOU, Personal Branding |
|
 |
Social Media for YOU, as a Job Seeker |
|
 |
Social Media for YOU, the Modern Day CV? |
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Bill Boorman, www.billboorman.co.uk |
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Tessa Hood, www.changinggear.net |
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Barry Furby, www.freshresources.co.uk |
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| 1530-1630 |
Facebook Developer Garage - Learnings from successful Facebook social campaigns |
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UK and European view on successful campaigns and why |
|
 |
Great Facebook Pages |
|
 |
Effective campaign strategies that cost nothing |
|
 |
Great Facebook Apps |
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