Kate Day's first job was as a reporter for a local newspaper in California. She has spent the last four years working for The Telegraph's online team, including as Communities Editor where she oversaw reader commenting and blogging. She has used social media to build an audience around her photography blog, including running a weekly competition on Flickr, Twitter and Facebook. She now uses techniques developed on her blog to help other journalists and commercial teams engage with their audiences and in January 2011 was appointed as the Telegraph's first Social Media Editor.

Nick currently splits his time between two roles. He runs the Digital Communication team at Downing Street and the Cabinet Office where he is resposible for their respective sites and social channels. He is also director of interactive services at the COI. Nick’s team there delivers digital projects for public sector clients, such as the RAF, working with multiple suppliers. Nick also contributed to government guidance and standards on social media and digital engagement. Prior to joining COI he contributed to digital policy at the Cabinet Office and was seconded to run the Department of E-Government in Bermuda. A former Jupiter Research senior analyst he also co-founded New Media Age in 1994. Nick has a MA in Geography from the University of St Andrews. He tweets at @nickjonescoi

As a independent consultant and as VP & Principal Analyst of Constellation Research, Paul Papadimitriou delivers intelligence on online media, its impact on how brands & individuals communicate and the ongoing redefinition of social norms through new technologies. He speaks to companies, business executives and public audiences alike, helping them seize the opportunities of the new media engagement & digital influence, bringing more than ten years of experience as a lobbyist and business consultant.

Roger Warner, Content and Motion Managing director and founder of online PR agency Content & Motion, Roger has a wealth of experience in web, technology and PR-related communications.  Prior to this, he was director of PR for IBM Europe and has also run campaigns agency-side for household names such as HP and Toshiba. He has also spent time working with web and tech-related start-ups.

Until recently Maz was the Head of Social Media for the UK Ogilvy Group agencies, leading and co-ordinating the Group's existing social media experts, responsible for developing and helping to deliver further social media growth opportunities for the agencies and their clients.

Prior to joining Ogilvy Maz was responsible for the Sky's online (which has over 1 billion monthly page impressions) social media strategy, development and marketing for each Sky site.

Joanne Jacobs is an expert in social networking technologies and has been Director of a production house for social networking platforms.  Hailing from Australia, Joanne has provided advice to large firms on how to generate benefits from emerging technologies, and she has a long history in academia, lecturing in strategic use of information technology and internet marketing.  She was co-editor of the book, Uses of Blogs, published in 2006.  Joanne speaks on social networking at events for professional associations and conferences, as well as acting as a business advisor, marketer and technology problem solver for social media.

Senior Brand Manager and Digital Marketing Strategist with experience across a wide range of categories in the FMCG industry.  Having worked with companies such as Unilever, Reckitt Benckiser, Mars Chocolate UK, AB World Foods and even Al-Jazeera my experience has led me to tailor and execute marketing strategies for growth and profit as well as enabling brands to use the digital arena for long term brand benefit.

Zoe Sands is Head of Digital Marketing at Juniper Networks and is responsible for digital marketing and social media across EMEA. She is an experienced Digital Marketer since 1997 with PRINCE2 practitioner status, during this period Zoe has successfully launched many new online innovations for Juniper Networks, Cisco, Dialogic, the Chartered Institute of Marketing (CIM) and Hyundai, including content managed and e-commerce based websites to integrated social media programmes. She has International exposure running projects globally, regionally and at a country level.

Liva Judic is a director at Merrybubbles Communications Ltd, a London-based marketing and communications agency that caters to the technology ecosystem. She is a contributor to Wired.it on apps and startups and has been writing extensively on search marketing for Search Engine Watch. She was a juror for the 2011 Canadian Weblog Awards. Liva is a multi-cultural, multi-lingual connector and lateral thinker with a real passion for travelling. She geeks out consistently and sometimes eats chocolate. Merrybubbles made it possible for SMWF to have Chris Brogan onboard this year!
Follow her on Twitter as @Merrybubbles.
Write to her: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Benjamin is a prolific blogger, author and speaker on social media topics. He has worked at the cutting edge of communications technologies for over two decades. He has been an IT manager, a consulting engineer, a product manager and on the executive team of a number of UK and US-based companies. He combines an engineering background, practically applied psychology and more than ten years of marketing and management experience to transform how businesses communicate with and about technology. Redcatco has won a number of industry awards for their innovative use of Social Media in projects crossing the globe.