
Speakers 2013
David Parkinson, Head of Social Media & Digital Engagement, Nissan
David is General Manager for Social Media and Digital Engagement for Nissan responsible for Europe, Africa, Middle East and India.
He has over twenty years’ experience in Automotive across many sectors including IT, Sales, Marketing, Project and Programme management.
For the last two years he has been building the social media arm in Nissan from scratch to now cover reporting, policies, procedures, guides, standards, governance and leadership across all regions and cross functionally supporting all business stakeholders.
Jakob Holm Kalkar, Digital Director, Carlsberg
Jakob is responsible for digital strategy, platform initiatives and partnerships to support digital & mobile marketing activities across the Carlsberg Group. Jakob is also managing media agency relationships across the Group and is also responsible for way of working; principles, processes, tools and templates – and best practice in media. Before joining Carlsberg, Jakob was Media Director at the LEGO Company, where is he was responsible for media agency relationships and best practise in media and digital. Jakob started his career at MEC in Copenhagen and has also worked an international account director at Carat International in London.
Cordell Lawrence, Global Community Manager, Jack Daniel's
Cordell Lawrence is the Global Community Manger for Jack Daniel’s Family of Brands (Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Gentleman Jack and Jack Daniel’s Single Barrel). In this role he has led the explosive growth of Jack Daniel’s into the top Three Brand Pages on Facebook in the Spirits/Wine category. He also was instrumental in the launch of Jack Daniel’s Tennessee Honey, which relied heavily on social media integration.
Lawrence joined Brown-Forman from Doe-Anderson, where he was an Account Manager, responsible for guiding communications initiatives as well as managing marketing, advertising, and brand campaigns. Lawrence has proven experience in both interactive marketing and consumer communications.
Jim Rosenberg, Global Head of Digital Communications, World Bank
Jim leads the World Bank's global corporate web & social media efforts including content strategy, innovation, rapid response, and campaigns in Arabic, Chinese, English, French, Russian and Spanish.Before working for the World Bank, Rosenberg managed outreach for CGAP's mobile phone banking/microfinance program, working closely with key players from the fields of retail finance, mobile telecom, and regulatory agencies.
Shivani Tejuja, eCommerce & Multichannel Director, New Look
SHIVANI TEJUJA is a leading ecommerce and multichannel expert. A graduate of London Business School and the University of Pennsylvania, her dazzling career trajectory includes senior management roles and directorships at a host of major brands in the US and Europe, including Microsoft, Starbucks, Amazon, Expedia and Voyages-sncf.com - Expedia's joint venture with the French national train operator.Tessa Matchett, Head of Communications Global Channels and global BBC iPlayer,BBC Worldwide
Tessa Matchett is Head of Communications Global Channels and global BBC iPlayer for BBC Worldwide. In this role Tessa is responsible for global communications for the BBC's 31 international, BBC-branded TV channels in EMEA, Latin America, Asia and Australia. She also drives the global communications strategy for the global BBC iplayer, available on iPad, iPhone and iPod touch in 16 countries on subscription.
Joe Cothrel, Chief Community Officer, Lithium
Widely recognized for his pioneering work in online communities in business, Joe serves as Lithium's Chief Community Officer. In this role, Joe is responsible for thought-leadership, research, and innovations that will drive the next generation of successful enterprise customer communities.Celia Pronto, Marketing & E-Commerce Director, Ford Retail Group
Célia Pronto is currently Marketing & E-commerce Director at Ford Retail Group, where she is responsible for E-commerce strategy and website development, contact centre operations and all aspects of marketing. Her background includes multi-channel brand management and marketing. She previously held senior roles in high growth online businesses and multi-national organisations across the FMCG, gambling, hospitality, travel and technology industries; including Unilever, Rank, IHG and STA Travel.Craig Hepburn, Global Director of Digital & Social Media, Nokia
@craighepburn is the Global Director of Digital & Social Media at Nokia, responsible for leading the digital and social media strategy and a world class team of highly skilled experts who bring it all to life.Craig joined Nokia from Open Text where as Director of Social Media Strategy he advised and consulted on social media and Enterprise 2.0 strategies for some of the world’s largest organisations including T-Mobile, Novartis, SAP, RIM, Motorola and the Canadian Government.
Una Beck Johnson, Marketing Director - UK & Ireland , Staples
Una Beck Johnson has over 20 years' experience working in a range of strategic marketing and operational leadership roles. Her career has spanned diverse industries with major blue chip companies such as L’Oréal, HP Bulmer, Mars, Barclays, Dyson and Mitchells & Butlers; Una’s mission throughout has been developing preferred experiential brands.
Brand communication and engagement to drive the top line has been an enduring core focus for Una and in her latest role as Marketing Director at Staples UK, that is no exception. Staples invented the office superstore concept in 1986, and is now ranked second in the world in global ecommerce sales; Una’s role in the UK is to lead and drive the marketing strategy for the retail, online and Staples Advantage businesses to differentiate the brand and grow its share of market.
Carl Barkey, Head of Social Media Customer Engagement, American Express
Carl has built a reputation as a digital marketer at the forefront of American Express’ immersion in social media, working across the organization to identify customer solutions that deepen engagement and support brand advocacy. As a regular conference speaker and social media strategist, Carl is passionate about the opportunities that the redefinition of scale through social media presents to Business’ that are focused on engaging with their Customers.
Christa Syms, Head of Digital Marketing, Endemol
Christa has worked in digital marketing for over 10 years and currently works for Endemol UK, the UK’s largest independent TV production company and a market leader in digital media. Christa acts as the advocate of social media integration and innovation within Endemol UK. Developing a social media presence for Endemol brands including The Million Pound Drop, Deal or No Deal and Total Wipeout which includes managing Facebook pages with over 2m fans and Twitter profiles which achieve top Twitter trending results in the UK and worldwide.Fiona Mackay, Senior Strategy and Innovation Manager, BT
BT is one of the world’s leading providers of communication services and solutions, serving customers in more than 170 countries. In the UK, BT is the leading provider of consumer voice and broadband services, with around 12 million retail customers and 5 billion GBP in annual revenue.Dominic Burch, Head of Corporate Comms and Social Media, ASDA
A father of two, and a keen football fan, Dom grew up in Reading, but attended Leeds Metropolitan University graduating in 1998 with a BA Hons degree in Public Relations. Following a short stint as a summer intern with Saatchi & Saatchi's Cause Connection unit, he took his first 'paying' job at Green Flag Motoring Assistance in Leeds in September that year as a PR executive. After two years with Green Flag, Dom was promoted within the Royal Bank of Scotland Group and moved south to join Direct Line as PR Manager for Motor. He had specific responsibility for motor insurance and breakdown, but also led the insurer's road safety campaigning helping change the law making it an offence to drive and use a hand-held mobile phone.After a further two years he returned up north joining Asda in 2002, initially as a PR manager for food. He became head of corporate communications in 2008, and head of PR in 2012. In his current role as head of social media Dom is responsible for driving social media strategy for Walmart's operations in the UK.Dom is a member of the CIPR's social media panel, and sits on the Leeds Metropolitan University's PR Degree Advisory Board. He is also a volunteer for Bradford Community Broadcasting and co-hosts Drive on alternate Friday afternoons.
Paul Fabretti, Head of Social Media, Telefónica UK Limited
Paul is Head of Social Media for Telefónica UK (O2) where he is responsible for the governance, development and real-time management of all of O2's social media content and channels. His role also extends to driving social media innovation and best-practice across the whole of Telefónica Europe.Prior to O2, he was Digital Director of an award-winning PR agency, where he was responsible for the digital/social output of over 12 million fans across 20+ social media channels. In 2009 he co-launched Manchester's first social media agency, gabba which worked with brands such as Dyson, Lexus, Microsoft and many police forces.
Martha Roberts, Head of Customer Service Communication, Royal Mail
Martha has worked for Royal Mail for over 10 years in operational and customer service roles. The organisation holds a very specific position in the UK. Every person and business is their customer and Royal Mail is often the connection between the two. The company employs 160,000 employees in all corners of the UK.
Karlijn Vogel-Meijer, Manager Social Media, KLM
Karlijn Vogel-Meijer has worked for KLM for many years. After various functions in the operational divisions of KLM, she is currently working as manager social media. She is responsible for creating a social media strategy worldwide in cooperation with marketing and Corporate Communications. KLM strives towards an integrated approach regarding servicing, brand & reputation and commerce. It is Karlijn's ambition to generate revenue through social media.
Antony Robinson, Head of SEO - Trader Media Group - Digital Marketing Division
Antony currently heads up the Auto Trader SEO PPC & Social Media teams and is responsible for integrated digital strategy for Auto Trader’s Manufacturer and major dealer groups clients. Prior to working for Auto Trader, Antony has worked within the agency search environment for over 10 years in a strategic and consultative capacity. He brings with him a wealth of experience and knowledge around the world of inbound marketing.Robin Hamman, Director of Digital (London), Edelman
With over a dozen years of professional experience in the digital and social media industry, and a client portfolio that reads like a who's who of some of the World's most recognisable brands and organisations, Robin is widely recognised as a leading figure in the industry.
Steve Forde, Head of Viewer Relationship Management, Channel 4
Steve is Channel 4’s Head of Viewer Relationship Management within Audience, Technologies and Insight, which is the consumer facing part of Channel 4's data strategy. He has been with Channel 4 for more than seven years, previously as the Head of Digital Marketing. Steve has over 14 years of digital marketing experience, the majority of which was gained within Channel 4. In this role Steve was tasked with evangelising digital through the marketing department by pioneering new approaches to marketing the channel's shows and seasons. At Channel 4, Steve was also involved in managing the launch and support of its trail-blazing TV on-demand service, 4oD.In addition, Steve was seconded to YouView for the formative part of its development, where he helped to manage the brand launch before returning to Channel 4, where he continued to evolve and innovate the channel's digital and social media strategies.
Natalia Cano, EMEA G+ B2B Marketing Manager, Google+
Natalia Cano works as EMEA G+ B2B Marketing Manager for Google+ . Previous to that she worked in Madrid as Sales Manager for the different Google products, including Search, Mobile, Display and YouTube. She graduated from ICADE Business School, ESSEC & Northeastern University with an International Business Degree, followed by a Master in Internet Business and an MBA at IE Business School.Jeremy Waite, Head of Social Consulting, Adobe EMEA
Jeremy Waite is the Head of Social Strategy at Adobe EMEA. He previously held the same role at TBG Digital and prior to that was Head of Social Media for Phones 4u – the UK's largest mobile phone retailer.Past credits include working with FTSE–100 organisations such as Unilever and Centrica as well as iconic brands such as Reebok, Unilever, MTV and Kellogg’s. Jeremy is the author of ‘Sex, Brands & Rock’n’Roll’ and is in the middle of writing his next book, "Follow Me, I'm Right Behind You". You can follow him on twitter @JeremyWaite where you can ask him if he really used to be a giraffe keeper!
Marco Montemagno Founder, The Tech Alchemist
Marco Montemagno is a digital entrepreneur, public speaker, broadcaster. A prolific public speaker Marco’s engagements range from one-to-one interviews with well known figures such as Steve Ballmer (Microsoft CEO) in front of 1,500 people, to live interviews with Al Gore, Jeff Bezos (Amazon Founder), Nicholas Negroponte (MIT Media Lab Founder) and many more. Marco was the day's host for "Techcrunch Europe 2012" in Rome and co-MC at LeWeb Paris 2012.Ian Carrington, Head of Mobile EMEA, Google
Ian is a veteran in digital advertising with over 14 years experience including over 9 years in Search marketing. Ian started work at Google 8.5 years ago and was responsible for verticalising the UK business. He then went on to run the finance team across Europe, considered Google most advanced sector globally and also led several key global projects around monetization.
Ricc Webb, Head of Social Media Experience, Nokia
Riccardo started his career selling new cars for Lexus in South Africa, having moved to the UK in 2009 he began working at one of the largest word of mouth agencies in the world, 1000heads. There he was responsible for helping create, shape and execute numerous campaigns on Nokia’s behalf, including the award winning Tron Legacy Nokia takeover. Riccardo then moved to Nokia’s global social media team in 2012 and is now responsible for communicating their social ambitions across the business and ensuring everyone is aligned internally before Nokia take their ideas and messages to the consumer.Bruce Daisley, UK Sales Director, Twitter
Bruce Daisley joined Twitter in 2012 as UK sales director. He previously ran sales for Google's UK display business, growing it from 30th to 2nd largest in the market. This included work with YouTube and the Google Display Network. Prior to Google, Bruce was a Digital Sales Director at Bauer Advertising, formerly Emap, where he ran their digital business. He also served as Chairman of Association of Online Publishers Commercial Group from 2006 - 2008. Follow him on Twitter at @brucedaisley.Markus Maurer, Social Media Consultant, Migros
Migros is Switzerland’s largest retailer and private employer. Owned by more than 2.1 million customers, the cooperative sets itself apart from other competing companies. Over 90% of the sold products are own-label brands, which are produced in the cooperative’s own factories. Three years ago, Migros began to focus on using social media channels and launched its own platform, www.migipedia.ch, where customers can rate, discuss and suggest products.Markus Maurer is the Social Media Consultant at the Federation of Migros Cooperatives in Zurich. In his role, he works clos with the Migros Community Management Team on developing the company’s social media strategy and supports the numerous sub-companies within the Migros-Group.
Alexandra Ekkelenkamp, Press Officer for social media at the Council of the European Union
Alexandra is a creative and energetic communications specialist with a broad background in (international) press and public communication. Since joining the Council of the EU in January 2013 as press officer for social media, she has been involved in the day-to-day management of the Council's social media accounts as well as social media monitoring activities. Alexandra is one of the driving forces behind the developing social media strategy within the Council.
Shauna Causey, VP of Marketing, Decide.com & President Social Media Club - Seattle Chapter
Shauna Causey is passionate about the intersection of community and technology. She's focused on the exciting applications of technology to redefine the relationships between companies and their consumers, elected officials and their constituents, and non-profits and their benefactors and beneficiaries.
Mervyn Dinnen, Content & Community Manager, Jobsite
Mervyn is Content and Community Manager at Jobsite UK, one of the UKs leading Online Job Boards and part of global digital recruitment group Evenbase. In addition to producing and sourcing topical and insightful content for both recruiting companies and job seekers, he also is responsible for creating and delivering Jobsite's social engagement strategy and guidelines, and encouraging employee participation. A regular presenter, keynote speaker and chairman at Recruitment, HR and Digital Marketing conferences, speaking on topics ranging from current trends in online recruitment to rolling out and monitoring social engagement within a business.
Benjamin Ellis, Prolific Blogger, Author and Speaker
Benjamin is a prolific blogger, author and speaker on social media topics. He has worked at the cutting edge of communications technologies for over two decades. He has been an IT manager, a consulting engineer, a product manager and on the executive team of a number of UK and US-based companies. He combines an engineering background, practically applied psychology and more than ten years of marketing and management experience to transform how businesses communicate with and about technology. Redcatco has won a number of industry awards for their innovative use of Social Media in projects crossing the globe.Dan Patton, VP Digital Media, MTV UK & Ireland
Dan is VP Digital Media with proven track record in growing digital audiences for commercial media businesses. For the past 4 years he's headed up MTV Networks UK & Ireland's digital portfolio of music and entertainment properites in the UK as well as overseen multi-platform execution for MTV shows such as Geordie Shore.Nico Henderijckx, European Forum & Community Manager, Sony
Nico was responsible for the creation, the launch and the roll-out of the European Forum and Community within the European region for Sony Consumer Marketing Europe, he now manages this community and their ongoing engagement.Hugo Pinto, Head of Social Intranet, Telefonica Digital
Hugo joined Telefónica Digital in 2012 to build Telefónica's first Social Intranet. The aim was to make sure it's 6.500 employees across the company's 14 countries were able to connect and communicate. In parallel, the role social media had to play was to bring external employee information already available in Linkedin and Twitter to the enterprise universe, and at the same time allow employees to propagate Telefónica's milestones using Twitter and Facebook.
Paul Papadimitriou, Founder, Digital Intelligence
Paul Papadimitriou seeks to understand innovation. How it is created. How it is adopted. How it evolves.He believes cultures shape innovation and is fascinated to witness the result, technology impacting societies.
Michele Scarano, Head of Digital & Social Media Marketing, The North Face
Michele Scarano has 15 years experience in the world of sports brands digital marketing. Has worked for brands like adidas, Nike and The North Face. With also agency experience of the likes of Widen + Kennedy, McCann, Wolf Ollins and Kunde Branding Agency he is focusing on developing a digital innovation lab within The North Face. The strategic approach is to drive creative insight from within the brand to stay true to the core consumer/athlete.Dan Patmore, Search Marketing Manager, Argos (Home Retail Group)
Dan Patmore manages SEO and PPC for multi-channel retailer Argos. He been responsible for developing the search strategy as the channels gain increasing exposure throughout the business. Dan has 9 years marketing experience covering both digital and offline channels.Sophie Brendel, Head of Digital Communications, BBC
Sophie leads the BBC's Digital Communications team, which includes Digital Engagement (social media across BBC Communications, and the corporate web team), and external communications/ PR for the BBC's Future Media division (BBC Online, mobile, Red Button, R&D), Technology, and the BBC Archive.Adam Hildreth, Founder & CEO, Crisp Thinking Group
Adam is the CEO and Founder of Crisp Thinking, Crisp’s Software as Service platform intelligently classifies User Generated Content from Social Media and Forums - automating moderation, prioritizing comments and delivering insight - highlighting key users, trending topics and categorized sentiment. Crisp deals with over 600 million pieces of User Generated Content each month, working with over 100 global brands helping them prioritise content and manage their online communities.
Prelini Udayan-Chiechi, Director, EMEA Marketing, Lithium Technologies
As Director of EMEA Marketing at Lithium Technologies, Prelini is responsible for leading the European marketing efforts in one of the most dynamic social customer experience company’s in the world. With over 17 years marketing experience, Prelini has led marketing initiatives for major blue chip companies such as Lotus Software, IBM, Zurich Financial Services, COLT Telecom and Adobe.
Simon Nicholson, Social Media Manager, Honda Motor Europe
Simon Nicholson is the Social Media manager for Honda Europe, where he is responsible for social media strategy and structure in the region.
Simon began his digital/social career at Microsoft Europe based in
Brussels, working in online communications. He then moved on to join SDL
where he was responsible for social media, which in time developed into
a broader digital marketing role in the company. Now at Honda Motor
Europe in his current role, it is his ambition to continue to
develop and innovate Honda's social media activities in the region.
Sharon McKenzie-Cooper, Head of Contact Centre, Staples
With over 20 years experience in the contact centre industry, Sharon is currently delivering world class experiences to customers at Staples. Sharon is responsible for making sure that each experiences Staples give new and existing customers builds on the brand.
In the last year Sharon has implemented Twitter into the contact centre together with re-active CHAT. And will shortly go live with pro-active CHAT.
Sharon is very passionate that social is another channel for customers to communicate and do business with Staples.
Richard Jones, Founder and CEO, EngageSciences
Richard is the Founder and CEO of EngageSciences, a social media marketing activation platform. He started his career at a marketing agency, then embarked on a career in enterprise software with Sybase, Vignette and marketing automation specialist Eloqua, before founding EngageSciences. Richard’s career has taken him all over the world working with some of the world's leading brands such as EA, AB InBev, Nokia, Vodafone and Reed Elsevier. Richard is passionate about giving brands the tools they need to optimise their community to drive marketing goals. He is a contributor to leading industry blogs and the national press and is also a regular speaker at social media events in Europe and the US.Stefan Lechere, VP Business Development, Netvibes
Stefan Lechere advises leading brands, agencies and enterprises who rely on Netvibes for smarter social listening and enterprise dashboard intelligence.
Laila Takeh, Head of Digital Engagement, UNICEF UK
Laila is Head of Digital Engagement at UNICEF UK. She has been working in digital for over a decade across a number of charities; MS Society, Action on Hearing Loss, British Heart Foundation and now UNICEF UK. She has a large amount of digital experience across fundraising, awareness and advocacy campaigns. With a background in computer science and visual arts she has equal concern for technology and creativity. You can find her tweeting @spiralsMarc Blinder, Director of European Operations, Adobe
Marc began his marketing career in the rough & tumble world of California politics. After 5+ years of experience in offline marketing, Marc helped design and build a mobile social network from the ground up. Marc’s experience as President of Mobileplay gives him an insider’s view of the importance of data-driven decision-making & maximising marketing ROI that he brings to crafting creative social marketing solutions for customers.
Jonathan Hudson, Social Media & Mobile Lead, Shop Direct Group
Jonathan Hudson joined Shop Direct Group in 2004, initially managing sales across the contact centres and then working in digital advertising before moving into e-commerce. Jonathan leads Social and Mobile development in the E-Commerce team and has a true passion and enthusiasm for all things digital.
Jonathan is currently focussed on driving social and mobile activity across the Shop Direct Group brands which include Littlewoods, Very, isme, and Woolworths. He is also product owner for apps and has a passion for all things video.
Clelia Morales, Head of EU Social Media, eBay
Clelia belongs to the Relationship Marketing team at eBay where she has been leading the company’s European social media strategy since early 2011. Clelia also oversees consumer and corporate communications across eBay's different European markets.Jonathan Waddingham, social & labs product manager, JustGiving
Jonathan is the social & labs product manager at JustGiving, specialising in social media integration, digital strategy and online fundraising. He’s passionate about how the social web has revolutionised the way people interact with each other and how charities can use the internet to create enormous value for them and their supporters. Having worked at JustGiving for over 7 years, he leads their strategy on making the site more social, including managing products like the world’s first app that enables people to sponsor friends and donate to charities on Facebook. He’s currently working on a NESTA-backed crowdfunding product that will help people find, fund and show the impact of local community projects. He tweets a lot about cheese, charities and puns at @jon_bedford.
Andrew Gerrard, Head of Social Business, Like Minds
Andrew is the Head of Like Minds Social Business, responsible for leading the delivery of client social business strategies and knowledge. Working with senior client managers, his focus is on reaching their business goals through internal and external activities allied to their commercial needs.
Andy Keetch, Client Services Director, Brandwatch
Andy has been working with clients to provide award winning campaigns and results for over 10 years, and is currently working at one of the world’s leading Social Media Monitoring companies, Brandwatch. Andy helps translate the wealth of data and social buzz in to tangible business benefits for some of the worlds largest brands and agencies.Leo Hugo, Social Media Council, Direct Marketing Association UK
Leo Hugo is a Senior Digital Strategist with 12 years of experience in using data and technology to design innovative multi-channel marketing programs for many of the world's leading brands. He's also a subject-matter expert in direct marketing through Social Media channels - where he develops social marketing tools, designs targeted social media strategies, and leads industry research projects for the Direct Marketing Association.For more info please visit www.leohugo.com, www.linkedin.com/in/leohugo, or www.twitter.com/leohugo
Heidi Myers, Marketing Communications, Meltwater Group
Heidi Myers manages Marketing Communications across the UK, Middle East and Africa for Meltwater, the Global Online Media Intelligence Company. She joined Meltwater in 2006 in a Business Development capacity and was quickly asked to apply her skills to the setting up and running of the flagship Welsh office. Her success in Cardiff was followed by a 12 month tenure as MD of the Head Quarters in San Francisco. Before joining at Meltwater, Myers worked for various advertising agencies running campaigns through the line across brands in the finance, technology, FMCG and retail sectors.Paul Armstrong, Owner, Digital Orange Consulting
Paul is currently Owner of Digital Orange Consulting working with mid to large sized brands and agencies, helping them plan for and navigate the online space and emerging technologies. Previously, Paul worked for Mindshare (‘the global media network’) as Head of Social after spending seven years in Los Angeles, the last two of which were at MySpace in the Corporate Communications department.
Barney O'Kelly, Senior Manager, Digital Communications at Freshfields Bruckhaus Deringer
Barney joined Freshfields Bruckhaus Deringer in January 2012 after nearly 11 years with defence contractor BAE Systems.
A graduate in Law, Barney began his career working in BAE Systems events team before taking on a marketing communications role covering South East Asia. This led to a few years spent delivering PR and media relations in Central and Eastern Europe, particularly Romania and Slovakia.
Patrice Slupowski, VP, Digital Innovation & Communities, Orange
Patrice Slupowski is Vice-President Digital Innovation & Communities running NExT.com, the innovation team of the New Growth Businesses Division of the Orange – France Telecom group. The team is in charge of various innovative projects on mobile, PC, TV and tablets like TVcheck, Newsblend and Orange actu Revue and strongly involved in advanced social networks, content recommendation, social and interactive TV or personal data aggregation. Patrice Slupowski is a marketing expert in web 2.0, social networks, social TV, connected TV, wellness and personal data services and mobile multimedia services (apps, widget, etc.). He founded a company called Waptoo in 1999, one of the first companies to believe in the opportunities around mobile data, creating WAP and mobile services and proposing some automated mobile testing software, for companies and telcos like Orange or Bouygues Telecom. Patrice is a graduate in Information Science and Technology from Paris-Dauphine University.Keith Johnson, UK President, CTVMA
Keith Johnson fuses a highly impactful 25 year blue chip consumer marketing/brand building expertise across three different market segments (food, drink and mobile phones) with afurther 10 “entrepreneurial digital”years in digital / interactive TV and now stands firmly at the centre of the dynamic consumerconvergence of brands and interactive digital technologies/CE products and is a recognisedthought leader in this space.Keith is an acknowledged authority on brand engagement and ‘over the top’marketing execution with emphasis on real‐time interactive solutions based on the creation of ‘intelligent content’experiences for companion (2ndscreen), Connected/Smart TV, mobile, web, social media and out‐of‐home..
Zoe Sands, Head of Digital Marketing - EMEA, Juniper Networks
Zoe Sands is Head of Digital Marketing at Juniper Networks and is responsible for digital marketing and social media across EMEA. She is an experienced Digital Marketer since 1997 with PRINCE2 practitioner status, during this period Zoe has successfully launched many new online innovations for Juniper Networks, Cisco, Dialogic, the Chartered Institute of Marketing (CIM) and Hyundai, including content managed and e-commerce based websites to integrated social media programmes. She has International exposure running projects globally, regionally and at a country level.
Paul Fennemore, Social Media and Marketing Business Director, Titanium Fire Ltd
Paul is a high-octane, results driven and qualified Digital Marketing, Social Media and eBusiness specialist.As a social media and eBusiness protagonist, Paul is a popular speaker, panel host and is a published author on the topic.
Paul cuts through the hype and takes a pragmatic, results driven approach on how to adopt social media, helping organisations achieve their business and marketing objectives. He combines his practical expertise with incisive creativity thereby getting the best returns from social media and Web 2.0 technologies.
Asif Khan, Founder and President, Location Based Marketing Association
Asif, is a veteran tech start-up, business-development and marketing entrepreneur with more than 15 years experience. He currently worksas a consultant, educator and speaker to the location-based marketing services community as founder of the Location Based Marketing Association (The LBMA).Prior to launching The LBMA, Asif worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, ScotiaBank, and Sears. You can listen to Asif’s weekly podcast - This Week In Location-Based Marketing every Monday at 10am.
An avid technology evangelist, Asif also holds degrees in economics and management sciences from the University of Waterloo, blogs at www.asifrkhan.com and can be found on Twitter at: @AsifRKhan and @TheLBMA
Patrick J. Sweeney II, Founder and CEO, dwinQ
Patrick J. Sweeney II is the founder and CEO of dwinQ. dwinQ is the first social media engagement platform that turns every event attendee into a brand champion. With dwinQ, event and sponsorship marketers greatly enhance return on investment while automatically creating endorsed product placements across social channels such as Facebook and Twitter. The company is headquartered in Cambridge, MA.
Sweeney hold six patents for location based and RFID technology. He is the author of RFID for Dummies and is a frequent speaker on the intersection of wireless technology and human interaction. Sweeney has been interviewed by the Wall Street Journal, CIO magazine, ABC, CNN and featured in SmartCEO magazine. He is a regular contributor to CNBC and Social Media Today. He holds several technology patents and is considered one of the leading thinkers on the development of a connected society.
Adam Cranfield, CMO, Mynewsdesk
Adam Cranfield is CMO at Mynewsdesk - the world's leading all-in-one newsroom and multimedia PR platform. He has worked in digital communications for 12 years, including agency side and as web manager for the Department for Education, CIMA and Nectar - where he also oversaw their social media strategy. In 2010 he founded Form Digital Consulting, working with businesses on digital effectiveness. He joined Mynewsdesk in 2011, when the Swedish headquartered company opened its London office.Paul Smith Vice President, EMEA at Salesforce Marketing Cloud
Paul leads the sales organization for the Salesforce Marketing Cloud in EMEA, the world’s only unified suite for social marketing, empowering businesses to make better decisions in marketing, sales and service.Paul has eighteen years experience as a highly successful senior executive leading and transforming teams in technology and digital media businesses. Before salesforce.com Paul was the Managing Director of Techlightenment, a data focused social technology specialist company. Prior to that, Paul worked with Microsoft and a number of leading technology businesses to take new products to market and helped scale startups in online and social media.
Paul is married and has a daughter.
Chrétien Minke, Head of Sales, engagor
Chrétien Minke joined Engagor recently as VP Sales to drive growth and international expansion. As of 1997 Chrétien has succesfully launched and introduced many US technology start-ups in Europe, like Informatica, Trillium, XAware, Jivox and Rhomobile. In 2003 he joined Salesforce.com setting up the BeNelux operation. Prior to joining Engagor Chrétien was GM & VP Sales EMEA at Backbase, a Dutch Portal Software company headquartered in Amsterdam, where he drove EMEA expansion and particularly opened the Russian market for Backbase.Luke Moore, Regional Sales Manager UK, Crimson Hexagon
Luke Moore is a veteran sales and business development manager with over 10 years of experience including in the Social Media Analysis industry. At Crimson Hexagon, Moore manages the company’s sales initiatives for EMEA. Prior to Crimson Hexagon, Moore held senior management positions at other social media analysis providers including Radian6 and AlterianSM2.
Moore’s interests/hobbies include surfing and playing music. He also enjoys playing football and reading books about unique places around the world. Favourite quote: “You must live in the present, launch yourself on every wave, and find eternity in each moment.” ~ Henry David Thoreau
You can follow Moore on Twitter: @Moorius


































