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Peter Briffett, MD UK, LivingSocial

PeterBriffettLivingSocialPeter oversees LivingSocial’s UK and Ireland markets, communicating LivingSocial's core strategy and overseeing growth as the next great consumer brand. Based in London, Peter is responsible for LivingSocial’s numerous markets in the UK and has developed a strong footprint in the UK group-buying space.

Prior to LivingSocial, Peter developed a number of startups including VoIP company Howler Technologies, Gissing Software, and iView Multimedia where as CEO Peter oversaw its acquisition by Microsoft. He also founded Biometric Distribution, supplying fingerprint readers and iris scanners to leading companies before selling to Kyotec Securities.

Peter graduated from Bristol Business School with a degree in Business Studies.