From Crème Egg, Wispa, Toblerone and Dairy Milk chocolate, to Belvita, Mikado and Oreo biscuits, Philadelphia and Dairylea cheese, Maynards and Natural Confectionery Company candy, Trident gum, Kenco and Carte Noir coffee, Kraft has some of those most well-loved brands in Europe. Sonia’s role is to help these brands meet their business objectives by reaching, engaging and servicing more consumers through the digital channel. Cadbury is the Official Treat Provider for the London 2012 Olympic & Paralympic Games and Sonia is particularly proud and excited to be managing all digital activity within this sponsorship.Sonia Carter, Head of Digital, Kraft Foods Europe
From Crème Egg, Wispa, Toblerone and Dairy Milk chocolate, to Belvita, Mikado and Oreo biscuits, Philadelphia and Dairylea cheese, Maynards and Natural Confectionery Company candy, Trident gum, Kenco and Carte Noir coffee, Kraft has some of those most well-loved brands in Europe. Sonia’s role is to help these brands meet their business objectives by reaching, engaging and servicing more consumers through the digital channel. Cadbury is the Official Treat Provider for the London 2012 Olympic & Paralympic Games and Sonia is particularly proud and excited to be managing all digital activity within this sponsorship.
