Cathy manages IPC Media's Social Media development and Digital Analytics, covering more than fifty brands including Wallpaper*, MarieClaire and NME . Her focus is on strategy and cultivating a culture of community empowerment and smart use of actionable insights. Previously, she has worked as a sociologist on Wikipedia, a social user experience designer for Yahoo! and a social media consultant at Vodafone.Cathy Ma, Head of Social Media, IPC Media
Cathy manages IPC Media's Social Media development and Digital Analytics, covering more than fifty brands including Wallpaper*, MarieClaire and NME . Her focus is on strategy and cultivating a culture of community empowerment and smart use of actionable insights. Previously, she has worked as a sociologist on Wikipedia, a social user experience designer for Yahoo! and a social media consultant at Vodafone.
