As Senior Digital Campaign Manager for major record label Polydor Ltd., a subsidiary of Universal Music Group UK, I’m responsible for all online activity for our artists such as Snow Patrol, Cheryl Cole, Elbow and many more. My role involves developing valuable band & fan relationships through the use of social media, interactive content and innovative, highly targeted campaigns. I strongly believe that data and insight breeds creative results in all digital marketing campaigns. I'm currently managing group-wide strategy in regards to social gaming, location-based marketing, and virtual goods all of which I strongly believe the music industry can benefit from.
Aaron Bogucki, Senior Digital Campaign Manager, Polydor Ltd
As Senior Digital Campaign Manager for major record label Polydor Ltd., a subsidiary of Universal Music Group UK, I’m responsible for all online activity for our artists such as Snow Patrol, Cheryl Cole, Elbow and many more. My role involves developing valuable band & fan relationships through the use of social media, interactive content and innovative, highly targeted campaigns. I strongly believe that data and insight breeds creative results in all digital marketing campaigns. I'm currently managing group-wide strategy in regards to social gaming, location-based marketing, and virtual goods all of which I strongly believe the music industry can benefit from.
