Allister Frost is an experienced B2C and B2B marketer who helps businesses achieve their potential by connecting with customers through digital communication channels. As Head of Digital Marketing Strategy for Microsoft, he specialises in emerging online marketing techniques and is reengineering how brands like Windows 7, Office365, and Xbox 360 use the social web to achieve their business goals. He regularly speaks at business and academic seminars about the rapidly changing social media landscape, and shares advice about how brands can benefit from the end of the broadcast era and how creative marketing in a digital world can help unlock fresh business opportunities. Allister posts his ideas and perspectives to his popular digital marketing blog at http://allisterfrost.com and contributes to Microsoft’s Digital Learning curriculum. Prior to joining Microsoft in 2003, Allister managed consumer goods brands including Andrex, Huggies and Kleenex. These days he can mostly be found darting between Reading, London and Cyberspace.http://allisterfrost.com / www.twitter.com/allisterf / This e-mail address is being protected from spambots. You need JavaScript enabled to view it
