Peter has spent the last five years applying rigorous communications discipline and business thinking to the social media space, both in the PR/digital agency world and in house at Skype and Expedia. He has developed a deep understanding of the opportunities to harness and nurture customer and influencer communities to drive awareness, acquisition, conversion and retention.Peter Parkes, Head of Social Media, EMEA, Expedia
Peter has spent the last five years applying rigorous communications discipline and business thinking to the social media space, both in the PR/digital agency world and in house at Skype and Expedia. He has developed a deep understanding of the opportunities to harness and nurture customer and influencer communities to drive awareness, acquisition, conversion and retention.
