Ben Watson is the VP, Marketing of HootSuite where he is focused on marketing technology and the agile delivery of a platform for customer success. Formerly a principal customer experience strategist in the digital marketing space at Adobe, he was responsible for working across the Adobe organization to optimize the enterprise customer journey and define Adobe’s industry leading customer experience platform. Prior to joining Adobe, Watson served as director of product strategy for Yahoo! and as a leader for developer and platform evangelism at Microsoft. He also spent several years in the advertising agency and publishing space in varied roles such as creative director for format::idea and CTO for Toronto Life and FASHION Magazine. Twitter: @bitpakkit
Ben Watson, VP Marketing, HootSuite
Ben Watson is the VP, Marketing of HootSuite where he is focused on marketing technology and the agile delivery of a platform for customer success. Formerly a principal customer experience strategist in the digital marketing space at Adobe, he was responsible for working across the Adobe organization to optimize the enterprise customer journey and define Adobe’s industry leading customer experience platform. Prior to joining Adobe, Watson served as director of product strategy for Yahoo! and as a leader for developer and platform evangelism at Microsoft. He also spent several years in the advertising agency and publishing space in varied roles such as creative director for format::idea and CTO for Toronto Life and FASHION Magazine. Twitter: @bitpakkit
