Ignacio Villoch manages de Laboratory of Innovation in Communication and Branding of BBVA , engaged in a restless quest for optimising stakeholders engagement, metrics through branded content and new user experiences.With a 20 year track in the financial industry across 4 continents Ignacio, an early adopter of Social Media himself, speaks, writes, lectures and twits passionately on how to explore, -and eventually exploit- , the uncharted waters of social enterprise sharing insights on those experiences that worked, as well as those than eventually did …differently..
