Seven years, multiple brands (Sony, Activision, 20th Century Fox, DreamWorks), two continents (UK and US) and one social network (MySpace) later Paul finds himself back in the motherland (based in central London) overseeing social strategies for clients including HSBC, Unilever, Ford, Jaguar as Head of Social for Mindshare.
Prior to joining Mindshare, Paul worked for Kindred as Digital Director where he created integrated digital strategies for clients including Camelot, Milk, School Food Trust, Courage, dunhill and Blistex. Before returning Paul spent seven years in Holly-weird, Los Angeles, the last two of which he headed up Consumer Corporate Communications at MySpace, where Paul created and executed a wide variety strategic campaigns and events for all consumer facing verticals including MySpace Video, MySpace Comedy, MySpace Film and MySpace Music (amongst others).
