James joined Bauer Media in 2010, after previous roles at Greenlight Search Marketing and SEGA Games Europe. He primarily focuses on search marketing and content strategy, but has been involved heavily in the growing influence of social media on Bauer’s market market leading set of lifestyle and radio brands, such as FHM, heatworld, Kiss FM and Grazia. He spent a large proportion of 2011 driving social media training and integration across the group.
James has previously spoken at a number of SEO events, focusing on natural search’s integration into content strategy and the wider marketing mix. He also runs a regular industry blog Social / Search.
