Charles Yap is Director of Global Brand Communications for InterContinental Hotels Group, and heads up the brand social media strategy for each of the group’s seven hotel brands, including InterContinental Hotels & Resorts, Crowne Plaza and Hotel Indigo. A former journalist with TTG Asia, Charles has been with IHG for 6 years. He worked in regional corporate and brand PR for the group in Asia Pacific, and was most recently Global Director of Brand Public Relations for InterContinental Hotels & Resorts. Charles is a top worldwide online travel influencer; and has been mentioned in various industry digital rankings. Charles tweets at @HotelPRGuy.
