Marc began his marketing career in the rough & tumble world of California politics. After 5+ years of experience in offline marketing, Marc helped design and build a mobile social network from the ground up. Marc’s experience as President of Mobileplay gives him an insider’s view of the importance of data-driven decision-making & maximising marketing ROI that he brings to crafting creative social marketing solutions for customers. With Context Optional, Marc helped develop some of the most successful Facebook marketing campaigns of all time including Chase Community Giving, Kohl’s Cares for Kids, Expedia FriendTrips and many others. Blinder holds a B.A. with high honours in Political Science from Princeton University.