Previously, Paul worked for Mindshare (‘the global media network’) as Head of Social after spending seven years in Los Angeles, the last two of which were at MySpace in the Corporate Communications department.
In his role at Mindshare, Paul was in charge of the largest social team of all UK media agencies and advised a diverse range of clients including HSBC, Ford, Three, Unilever, Nestlé and first direct. Paul's remit covered a wide variety of topics including content marketing, measurement, social commerce, stakeholder management, internal team development and beyond.
Whilst in the US Paul planned and executed strategies for some of the top brands out there including Sony, Activision, 20th Century Fox, DreamWorks and Yahoo! Paul gets a real kick out of digital media but like keeping abreast of how it fits in business and the real world. In his spare time he travels, takes photos, blogs for various outlets and updates the @themediaisdying Twitter network amongst other less digital things!