Social Media Forum

 
 

Agenda Overview

  • How can marketers demonstrate ROI on social media strategy?
  • What tools exist to measure true engagement?
  • How does engagement and influence translate into sales?
  • Controlling the message around your brand in the social environment
  • How are the best organizations actively listening and participating in social conversations?
  • Incorporate gaming elements within social media to drive engagement
  • Key trends driving the development of the industry
  • Challenges of creating on-line social interaction in a shared viewing environment
  • How do TV operators, set-top box manufacturers and program makers tap into this market?
  • TV apps offering new opportunities for product placement
  • Monetising TV apps
  • How can advertiser better connect with consumers with social TV?
  • Harnessing traditional social networks to drive retail engagement
  • The role of consumer communities in influencing the shopper
  • What sort of products best fit the f-commerce model, and how much potential is there for growth?
  • How to imbue social reward into the shopping experience
  • Loyalty based schemes and reputation based points for generating engagement
  • Tricks & tips to maximise the benefits of online voucher services?
  • Defining goals and objectives in social media strategy
  • To blog or not to blog?
  • Content marketing and key principles of SEO
  • Pitching to journalists, getting your PR message out there
  • The personal touch, engaging customer communities
  • Your website, creating a polished selling instrument
  • How can marketers demonstrate ROI on social media strategy?
  • What tools exist to measure true engagement?
  • How does engagement and influence translate into sales?
  • Controlling the message around your brand in the social environment
  • How are the best organizations actively listening and participating in social conversations?
  • Incorporate gaming elements within social media to drive engagement
  • Implementing effective social collaboration tools
  • Facilitating open and flowing communication channels between departments
  • Who in the business should be driving social, and how do they get others involved?
  • Defining your strategy, goals, objectives
  • How to demonstrate to internal
  • Stakeholders the benefits of what you are doing
  • Unique problems for B2B brand managers in using social media
  • Issues around governance and regulation
  • Apps as part of your mobile marketing and social strategy
  • Building your location based marketing strategy, will social tools bring about a mobile commerce revolution?
  • How mobile is integrated within traditional marketing strategy?
  • Leveraging mobile to build communities
  • What are the latest development in mobile commerce?
  • Using the mobile presence of Facebook to promote deals and encourage on the move purchases


 
  • Defining goals and objectives in social media strategy
  • To blog or not to blog?
  • Content marketing and key principles of SEO
  • Pitching to journalists, getting your PR message out there
  • The personal touch, engaging customer communities
  • Your website, creating a polished selling instrument
 
 
 
 
You are here:: Agenda Workshop Tracks 2012
 
 

Agenda Overview

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