Social Media Forum

Andrew Gerrad,Head of social business,Like Minds

• The way businesses succeed online is changing - quickly. No longer is merely having a website and optimizing for search enough. Now businesses need to be social from the ground up, particularly in regards to how users engage with content and with each other on websites. Patrick Salyer, CEO of Gigya, will discuss the emerging trends in social business and discuss how businesses can optimize their social strategies to keep users engaged, bring in valuable referral and leverage social data to learn more about their customers than ever before.

 Patrick Salyer, CEO, Gigya

• With social media increasingly becoming a free-for-all, land grab, a lack of clarity has taken over. Applications are springing up left right and centre. But are we making the right apps for the right reasons?
• Have we forgotten the “Social” from Social Media?
• Why even build an application?
• Social by Design is more than a buzzword, it should form the base of all of our social strategy

Roshan Singh, Social Design Director, Gamaroff Digital

• Getting out of first gear: an overview of what the core and advanced Facebook ecosystem consists of. If you're not using all these tools that Facebook provides you are running inefficiently.
• Measuring today to prepare for tomorrow. Set your objectives and allocate budget to measuring these key performance criteria before you start. You are now in a position to understand which parts of your initiative worked out and which bits did not.
• Next period planning: Using the collection of stats you can now be more scientific in your approach. Use yesterday's data to plan tomorrow's initiative. We take a look at what worked and what did not to give you a head start.

Geoff Hughes, Strategic Director, Facebook Developer Garage London

 

• How can you combine customer feedback received from internal channels such as surveys and call centres, with conversations harvested from social media channels, to gain a more holistic understanding of the Voice of Your Customer?
• What are the challenges involved with converting these insights into action across the organisation?
• Hear how Microsoft worked with Synthesio to create a customised listening solution, which has enabled Microsoft to better understand the highs and lows of their customers’ experiences in order to drive positive change.

Catriona Oldershaw, Managing Director UK, Synthiseo
Vaqar Khamisani, Customer and Partner Experience Manager,  Microsoft

 

• Delivering B2B comms programmes in the social media age.
• How can we learn from B2C social media initiatives and implement in the B2B sphere
• Opportunities for businesses to re-invent their approach to communicating with customers, partners and the rest of their industry using social media

Lance Concannon, UK Social Media Lead , Text 100
Joe Hanley, External Relations Director, IBM EMEA

   

• Brave New eWorld: we're now living in a fascinating digital revolution, but brands aren't embracing social media as well as they should, with some merely ticking the social media box
• Know Your Customer: It's an age-old business principle and brands that care about their customers (and therefore their bottom line) should listen, learn, and engage; it's about gaining 'real' market intelligence and using it to improve e-strategies
• Power to the People: Normal rules of customer engagement have been changed forever by social media; it's truly democratised the web
• Put the customer first: The customer needs to be at the heart of all online strategies; social engagement therefore should be a core part of any social strategy…the rules of engagement should now be the rules of social engagement
• Best practice: The theory is all great, but how do you put it into practice?  Some top tips for leveraging social media and embarking on an engagement campaign to help turn conversations into customers.  Learn from an in-person case study by Paddington Bear on how they have revitalised their brand and embraced the social web

Dan Purvis, Director of PR, Meltwater
Karen Jankel, Managing Director, Paddington & Co

 

• Why you don’t need gurus, ninjas or overlords
• Why engaging on social media should be straightforward for 90% of brands
• The importance of being honest, transparent and yourself
• Success on social media comes from holding certain values at your core
• Examples of inherently social brands

 

  Giles Palmer, CEO, Brandwatch

 

• This session will highlight the key challenges for global brands on Facebook.
•  Tim Cunningham, Director of Digital & Media at Pernod Ricard will share some insight into the Facebook strategy of  the world's co-leading wine and spirits company.

Reggie Bradford, CEO, Vitrue
Tim Cunningham, Director of Digital Media, Pernod Ricard

• Market segmentation has been the cornerstone for marketing strategies since the late 1950’s. The question now arises is how do you apply vital market segmentation practices to online social media networks?
• This session explains how market segmentation practices do cross over to social media networks and what new market segments are emerging and how to apply them.
• It’s a highly practical session and is grounded on rigorous and objective research derived from interviewing 30 senior executives from major brands and Government Departments.

Paul Fennemore, Managing Director, Viapoint and Researcher and Lecturer, Henley Business School

See firsthand how leading brands are using social business to foster innovation, enhance critical processes and increase overall workplace efficiency. This session will explore what is possible when a powerful social business platform intelligently and securely brings together people, data, and processes to facilitate enterprise collaboration in a contextual way. This session will take you from theory to practice by providing best practices and case studies from companies that have successfully implemented internal social business strategies.

Lars Ploughman, Enterprise adoption strategist, Tibco
Andrew Barendrecht, Collaboration strategist, Apache Corp

  

 

• A panel of social media experts and traditional marketers will outline their perspective on measurement followed by an interactive panel discussion asking you and our speakers the question, “should social media use its own or traditional marketing metrics?” It is time to get your view across on and get ready to quiz our panel!

Roger Warner, DMA Social Media Council 
Julie Atherton, DMA Social Media Council 
Alasdair Townsend, DMA Social Media Counci
Vikki Chowney, News Editor,  Econsultancy

   

• More details to come...

Muhammad Karim, Senior Brand Manager - including Unilever, Reckitt Benckiser, Mars Chocolate UK, AB World Food

 

• Lessons from the last 12 months (Arab Spring, London Riots, PIPA/SOPA)
• Moving social engagement models from producer-consumer to active participation
• Cultivating and maintaining relevance and authenticity amongst stakeholder groups
• Learning how to lose control in social change initiatives

Anthony Simon, Senior Digital Campaigns Manager, Prime Minister's Office & Cabinet Office
David Bailey, Communications Manager, Staffordshire Police
Owen Pringle, Director, Digital Communications, Amnesty International
David Babbs, Executive Director, 38 Degrees

   

• Why you need to understand that every customer is different online and why understanding these differences is key to engaging your audience
• We will take you through the latest GWI trends, in particular showing that consumers are sharing brand related content and this is a key method business can use to drive conversation between consumers about their brand
• Actionable ideas on how this information can help you target your customers and get results for your business.

Tom Smith, Founder & Director, GlobalWebIndex 
Brett Petersen, Senior Strategy Consultant, GlobalWebIndex

 

• Getting out of first gear: an overview of what the core and advanced Facebook ecosystem consists of. If you're not using all these tools that Facebook provides you are running inefficiently.
• Measuring today to prepare for tomorrow. Set your objectives and allocate budget to measuring these key performance criteria before you start. You are now in a position to understand which parts of your initiative worked out and which bits did not.
• Next period planning: Using the collection of stats you can now be more scientific in your approach. Use yesterday's data to plan tomorrow's initiative. We take a look at what worked and what did not to give you a head start.
• Sean Parker said in ‘The Social Network’: "You don't want to ruin Facebook with ads because ads aren't cool." Fast-forward to 2012, ads are everywhere on Facebook, so how do we make ads cool?

Geoff Hughes, Strategic Director, Facebook Developer Garage London
Candy Chen Shuhui, Committee Member, Facebook Developer Garage London

 

The lines between what marketers now refer to as paid, owned and earned media are now officially gone. Facebook is just one major example, with its recent announcement about all ads on the social network beginning as content posted to a Page. Creating engaging content, monitoring engagement and amplifying via ads is more important than ever.

• A look at the new Facebook ad model
• Creating great content for the Page that will reach up to 75% of fans
• Monitoring in real-time engagement to allow making the right decisions about what ads to buy and when
• Integrating the Facebook approach with other networks to create a truly cross-platform approach
   

Luca Benini, Managing Director Europe, Buddy Media 

 

Doing a Ratner: When Social Media Goes Bad

This panel made up of Social Buzz Awards winners from 2011 will be answering:

- What are the potential PR disasters lurking around every social media corner?
- Which brands have fallen foul of social media? Naming and shaming the brands who’ve got it wrong 
- How can social media platforms be used to avert PR disaster?

 

     

Social Media is here to stay as a weapon in the arsenal of the most sophisticated marketers.  What does it mean to stay competitive in 2012?  Timeline; Social Advertising; Twitter, Facebook and Google+.  More options are requiring brands to become increasingly strategic about their social marketing efforts.  Join Wildfire, the only Social Media Platform provider to receive funding from the FacebookFund, to hear more about how successful brands are:

• Integrating Social Media across the full scope of their marketing strategy
• Leveraging ads, timeline and mobile to make social work for them
• Addressing the needs of an increasingly sophisticated user population through engaging content

Get real life examples and learn how you can join the ranks of the smartest companies in social in 2012.

Ben Harknett, Director of Sales and Client Services, Wildfire Interactive

• Significant efficiency gains in the execution of the social media strategy
• Social media campaigning is made easy, across multiple networks and real time high volume interaction
• Results & learnings to improve and fine tune performances in the social landscape for fans and sponsors
• The impact of social media on T.V. view-ratings and generated media value

Achmed Awad, CTO, Media Injection

• One of the remaining bastions of social media is how to integrate a customer’s online social activity with offline and in-store customer experience; what digital solutions exist that can achieve increases in physical customer traffic and drive real world sales?
• Our presentation will reflect on how mobile, Facebook and social “word of mouth” marketing can increase numbers of offline customers whilst increasing online sales. We will look at innovate in-store solutions that bridge the gap between physical consumer experiences and digital social platforms: Solutions that allow marketers to encourage offline consumers to broadcast their customer experience or purchasing outcome as they occur.
• During our presentation we will show how famed fashion designer Giuseppe Zanotti implemented a Facebook Like system as part of the offline and in-store customer purchasing process.

Marco Corsaro, Founder & Managing Director, 77 Agency
Amedeo Guffanti, Partner & General Manager, 77 Agency 

 

 

Social Media Benchmarking - Andrew Dalglish

• How much budget and time do B2B marketers invest in social media?
• What are the key challenges faced in embracing social media?
• What platforms are B2B marketers using…and avoiding?
• How is ‘good performance’ defined?

The two approaches to B2B social media - Active: the human touch and Passive: driven by content - John Bottom

• Which is best for you?
• What other companies use which approach?
• Finding the optimum combination

Andrew Dalglish, Director, Circle Research
John Bottom, Co Founder and Director, Base One