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Whether you have an existing mobile strategy or are in the process of formulating one, the SMWF Mobile Marketing track will deliver a wealth of practical advice around using mobile social media, using apps to promote your business, integrating mobile into your existing marketing strategy, location based marketing and much more. A recent study by ComScore showed that online social networking via mobile devices is growing rapidly, with a 44% increase year-on-year across five key markets in Europe. Some of the more specific services are seeing far quicker growth, with social services apps use rising at a staggering 101%. Growth in Twitter and Linkedin is notching over 100% annually, with Linkedin in particular rising 134%. The key question for marketers is how to engage these mobile users and implement brand building activities that harness the market’s rapid growth.
The main thrust of the mobile marketing day @SMWF is helping delegates to understand the opportunities and challenges of mobile marketing strategy? With increasing percentages of internet traffic coming via mobile devices, the time when it was permissible not to have a mobile element to your marketing mix has passed. But deciding how and where it fits requires not only a deep understanding of how your audience engages with you, but a sound knowledge of the technological capabilities of the channel, both now and in the near future.
The proliferation of sophisticated smartphones, boasting GPS and NFC technology will offer marketers a whole new level of immediacy and relevance when it comes to delivering marketing messages, at exactly the right time, directly to consumers’ pockets. And with the cost of native and web-based branded apps falling, this track will examine how brands have already proven that building and launching your own mobile app can be an engagement-driving activity that delivers real results.
The day is relevant for :
• Mobile Marketing Managers
• Head of Marketing
• Head of Mobile
• Social Media Manager
• Communications Director
