Proactive approaches to reputation management
It is widely agreed that systematic monitoring, effective moderation and building a strong social reputation puts a brand in the best position if a crisis hits. By creating a framework for quick decisive action and providing social media training and guidelines for your team, you put yourself in the best position to react.
What are the key elements in managing online reputation? How important is moderation, and how can this be integrated into your reputation management strategy?
During this learning lab the groups will work together, with the guidance of our experts, to build a reputation management plan. The session will close with groups sharing their findings and a prize being awarded for the best.
Chair: Adam Hildreth, Founder & CEO, Crisp Thinking Group
Presenter: Cédric Cauderlier, Head of Digital, Danone
Closing panel mebers (and group work facilitators):
Tessa Matchett, Head of Communications, Worldwide Channels and global BBC iPlayer, BBC
Alexandra Ekkelenkamp, Press Officer for social media, Council of the European Union