Social Media Forum

 
 
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DAY ONE - 18 March

Social Debate (1) Social Business: Developing a social culture

12.10
▼
13.00

 JeremyWaiteAdobeShaunaCauseyDecidejameswhatley-olgilvyPaulFabrettiTelefonicaDavidParkinsonNissanDan_Patton_-_MTV

The rise of the social enterprise

  • What is driving the need for companies to become more integrated in their approach to social?
  • Who leads the way? Who in the business should be driving social, and how do they get others involved?
  • What challenges do they face on the way there?
  • Facilitating and encouraging different functions to talk to one another
  • Creating a unified voice, putting the infrastructure in place

Moderator: Jeremy Waite, Head of Social Strategy, Adobe EMEA
Shauna Causey, VP of Marketing, Decide.com & President Social Media Club - Seattle Chapter
James Whatley, Head of Social, Ogilvy Soho Square
Paul Fabretti, Head of Social, Telefonica
David Parkinson, Head of Social Media & Digital Engagement, Nissan
Dan Patton, VP Digital Media UK & Australia, MTV Networks

Social Debate (2) Social Business: The hard facts on how to get social media adopted

15.10
▼
16.00

 PaulFennemoreTitFirePaulSmithSalesforceian_cohen_jlt_ClareIzhakyNokiaPippaNorrisMODJimClearBupa

The hard facts on how to get social media adopted

  • Challenges organisations are faced with when striving to understand why, what and how to adopt social media/ Web2.0
  • Creating a social media adoption framework to make social media / web 2.0 work for your organisation
  • Running social media operations and new business practices
  • Measuring success

Moderator: Paul Fennemore, Social Media and Marketing Business Director, Titanium Fire Ltd
Paul Smith, Vice President, EMEA at Salesforce Marketing Cloud
Ian Cohen, Group CIO, Jardine Lloyd Thompson
Clare Izhaky, Head of Social Business, Nokia
Pippa Norris, Head of DIgital Engagement, MOD
Jim Clear, Head of New Channels and Insight, BUPA

Social Debate (3) Social Business: Communities

16.20
▼
17.00

 JoeCothralLithiumNicoHenderijckxSONYvincent_boon_giffgaff_Michele_Scarano_The_North_FaceZoeSands-Juniper

Communities, blogging & brand advocacy

  • Key factors in facilitating development for a healthy, mature, productive and self-sustaining online community
  • How do blogs fit within a community, and how should brands look to engage with bloggers?
  • How can community members and bloggers become brand advocates? Should these people be identified and singled out for special treatment?
  • What programs need to be in place to maintain relationships with advocates, members and bloggers – how much management is required and how much is the process self-managing?
Moderator: Joe Cothrel, Chief Community Officer, Lithium Technologies 
Nico Henderijckx, European Forum & Community Manager, Sony
Vincent Boon, Chief of Community, giffgaff
Michele Scarano, Head of Digital & Social Media Marketing, The North Face
Zoe Sands, Head of Digital Marketing - EMEA, Juniper Networks

DAY TWO - 19 March

Social Learning Lab - Social Business: Reputation management

11.40
▼
13.00

 #SWMF Learning labs are extended breakout sessions where the audience is divided into groups to devise a marketing strategy for a client or situation.  Our industry experts will be on hand to help the creative process.  The findings of each group being shared at the climax of the session, with prizes available for the most innovative.
Adam_Hildreth_-_Crisp2013cedirc_cauderlier_danoneTessa_Matchett_bbcAlexandraEkkelenkampEU

Proactive approaches to reputation management

It is widely agreed that systematic monitoring, effective moderation and building a strong social reputation puts a brand in the best position if a crisis hits.  By creating a framework for quick decisive action and providing social media training and guidelines for your team, you put yourself in the best position to react.

What are the key elements in managing online reputation?  How important is moderation, and how can this be integrated into your reputation management strategy?

During this learning lab the groups will work together, with the guidance of our experts, to build a reputation management plan.  The session will close with groups sharing their findings and a prize being awarded for the best.

Chair: Adam Hildreth, Founder & CEO, Crisp Thinking Group
Presenter: Cédric Cauderlier, Head of Digital, Danone
Closing panel mebers (and group work facilitators):
Tessa Matchett, Head of Communications, Worldwide Channels and global BBC iPlayer, BBC
 Alexandra Ekkelenkamp, Press Officer for social media, Council of the European Union

Social Debate (4) Social Business: Internal comms & employee advocacy

15.10
▼
16.00

 Andrew_Gerrard_-_Like_MindsBarneyOkelley-Freshfields2HugoPintoTelefonicaexpion_sales_director

How to engage internal audiences to drive social strategy and encourage employee advocacy

  • Becoming strategic: defining your strategy, goals, objectives and how to demonstrate to internal stakeholders the benefits of what you are doing
  • How to build and implement an enterprise social strategy to align with business objectives?
  • Creating an environment where social becomes a layer across all business functions
  • Facilitating open and flowing communication channels between departments
  • Return: how do you assess the ROI internal social engagement?

Moderator: Andrew Gerrard, Head of Social Business, Like Minds
Barney O'Kelly, Senior Manager, Digital Communications at Freshfields Bruckhaus Deringer
Hugo Pinto, Head of Social Intranet, Telefonica Digital
Senior representative, Expion